Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way.
Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
For more information on Inbound Marketing, visit this page.
In this HubSpot Academy lesson you’ll gain an understanding of:
For further learning, take the inbound marketing certification.
There is a number of things your agency can do to help get a client started with marketing services.
Traffic generation is a key to inbound marketing success.
Once you've helped your client successfully drive traffic to their website, the next step is to convert.
After you've generated leads, you, want to convert them into paying customers for your client.
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Marketing Hub is the all-in-one sales solution that helps small to medium marketing teams grow traffic, convert leads and track their entire funnel in one place. All of this while creating a personalized experience for your buyers.
Attract more targeted traffic to your pages. Design a responsive website without any coding. Use the content strategy tool to build relevant content and get found with SEO.
Convert more leads. Create landing pages, embed video, add CTAs and engage with prospects to convert.
Close more deals. Increase sales by giving each lead the personal attention they need at scale. Follow up with relevant drip email campaigns, use smart content and use the CRM to segment audiences.
Delight more customers. Turn customers into excited advocates by delivering post-purchase value. With marketing automation, smart content and more you’ll increase referrals, upsells and customer loyalty.