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HubSpot Asia Pacific

APAC Webinar

Driving and converting leads: Win customers with an omnichannel messaging strategy

Thursday, 28 September 2023
10:00am SGT | 12:00pm AEDT
Watch On-Demand
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Agenda

In this on-demand webinar, you'll learn:

  • The latest APAC messaging trends and what this means for you as a marketer
  • What it means to take an omnichannel approach to business messaging to drive a stronger CX
  • How omnichannel messaging benefits your business and your customers
  • How you can start developing and implementing your own omnichannel strategy
  • How brands like MYOB, Sinch MessageMedia and HubSpot are implementing an omnichannel strategy
  • Q&A from APAC marketing thought leaders at MYOB, HubSpot and Sinch MessageMedia

Watch On-Demand

HubSpot uses the information you provide to us to contact you about our relevant content, products and services. HubSpot will share the information you provide to us with the following partner, who will use your information for similar purposes, including its own marketing: Sinch MessageMedia. You may unsubscribe from Sinch MessageMedia's communications at any time. For more information, check out Sinch MessageMedia's privacy policy.

APAC Speakers

  • Kat Warboys (Host)

    Marketing Director, APAC

    HubSpot

    Kat is responsible for growing HubSpot's business in APAC, leading a team in the region who look after everything from brand, to demand generation to sales enablement and customer advocacy. 

    Kat's personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth.

    With more than ten years’ experience with Marketing Automation and CRM platforms, Kat's experience spans across both B2B and B2C organisations.

    With over a decade of hands-on experience in Marketing Automation and CRM platforms, Kat has successfully navigated both B2B and B2C sectors.

  • Dean Hamilton

    Marketing Operations Manager

    MYOB

    With experience across all stages of the customer lifecycle, Dean is currently the Marketing Operations Manager at MYOB Australia, a leading business management platform. With extensive expertise in optimising marketing strategies and enhancing customer engagement, Dean has played a pivotal role in streamlining processes and leveraging data-driven insights to boost ROI across SMB to Enterprise sales strategies.

    Drawing from his proficiency in customer lifecycles and marketing automation, Dean is passionate about operationalising marketing accountability, customer centricity and the ability to respond to customer changes in almost real-time.

  • Hayley Wilkinson

    Product Manager, eCommerce

    Sinch MessageMedia
    Hayley leads the eCommerce product team at Sinch MessageMedia and specialises in marketplace integrations, working to connect businesses with innovative solutions that help them grow and adapt in today's fast-paced digital world. Hayley's passion lies in understanding customer needs and staying ahead of industry trends to develop user-friendly solutions that make a genuine impact.

  • Damien Brennan

    Head of Strategic Partnerships

    Sinch MessageMedia

    Damien connects great businesses with great technologies to drive business outcomes. For the past six years, Damien has been working with businesses of all sizes to utilise messaging channels to have more engaging conversations with their customers.

    Damien has been a key contributor to the continued growth, performance and eventual acquisition of MessageMedia.

    Brands that offer a wide range of communication channels are 3.4x more likely to experience significant revenue growth. 

    In the last few years consumer spending habits changed dramatically due to supply chain issues, labour shortages and rising inflation rates. This means customer expectations are higher now more than ever and reaching potential customers through the right channels is crucial. A recent Australian report by Sinch MessageMedia revealed 26% of consumers expect an immediate response from a business, and a further 64% expect one within 24 hours.

    83% of consumers said the ability to message a business increased their confidence in a brand. While email marketing still plays an important role, other messaging strategies are closing the gap.  So, as marketer, how do you effectively manage all of the various communication channels? Simple, you don’t.  Implementing an omni-channel strategy allows you to be where your customers are, when they want to engage with you. 

    Join us for this live webinar where we'll analyse the importance of embracing an omni-channel approach to your business messaging across your end-to-end customer lifecycle. We’ll share what does going omni-channel mean, and why it plays an  important role in delivering an outstanding customer experience for your business.

    Following our deep dive, Kat Warboys, Marketing Director, Asia-Pacific for HubSpot, will be joined by Dean Hamilton, MYOB’s Marketing Operations Manager, and Sinch MessageMedia’s Director of Partnerships, Damien Brennan, to answer any questions on the impacts and results of implementing your own omni-channel strategy.

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    HubSpot Asia Pacific