Looking for some quality, live education about inbound marketing topics such as search engine optimization (SEO), social media, and business blogging? Well, we hope you can make room in your schedule, because the Inbound Marketing Summit (IMS) will be coming to Boston on October 6-7, 2010.
IMS, now in its third year, gives the online marketing community an opportunity to gather and solve today's marketing and business communications challenges. The event features the brightest minds in the business, including world-renowned authors and practitioners, as well as leaders from some of the companies already using the new tools and strategies.
We're happy to report that HubSpot's co-founders, CEO Brian Halligan and Chief Technology Officer Dharmesh Shah, will be speaking at the summit.
Here's a quick preview of their sessions:
Marketing Lessons From the Grateful Dead, presented by Brian Halligan and David Meerman Scott
Cultural icon and American jam brand, the Grateful Dead, is a great case study in contrarian marketing. The band's many marketing innovations seem to spur from doing the opposite of what other bands (and record labels) are doing at the time, and that has cultivated their fan base. Now, businesses can learn from what they do to generate sales and create community around their brands using inbound marketing.
This session, based on the new book, will teach attendees how to create a self-perpetuating marketing engine of passionate fans who will tell their stories and spread their ideas just like deadheads do for the Grateful Dead.
Competitive Intelligence: Tips to Gain Insights From Others, presented by Dharmesh Shah
Chances are, your top competitors are online as well. Driving web visitors, engaging in social media and (gasp) getting leads and customers. In this session, we'll look at some nifty ways to gain intelligence on your competitors to improve your own inbound marketing.
If you're a PR professional, social media or online marketing practitioner, we hope you'll consider joining our speakers at the event. Check out the full IMS agenda here.
DISCOUNT! We're offering $100 off the IMS registration price to our network. Use promo code HUBS100 when registering.
On-Demand Webinar: The State of Inbound Marketing Lead Generation
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Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. |
Originally published Sep 10, 2010 10:00:00 AM, updated January 17 2023