Why is a logo important?

Your logo is the visual foundation of your brand identity. It may be the first visual consumers see, and it’s what they remember after leaving your website or store. As such, your logo is your chance to draw attention, establish brand identity, and leave a lasting impression on consumers.

How do I trademark a logo?

You can use trademarks to protect any symbol, design, word, or phrase that consumers use to identify your company's goods or services. A trademark protects your brand identity by preventing other companies in the industry from using your brand’s visual elements, including your logo. You can trademark your logo with the United States Patent and Trademarks Office (USPTO) by following these steps: Conduct a trademark search to ensure your logo design does not infringe on existing trademarks. Access the Trademark Electronic Application System. Fill out the application form and upload an image file of your logo. Submit an “intent-to-use” form. Pay the trademark fees. You can visit the USPTO processing wait times dashboard to get an idea of how long it will take to process a new trademark application. To prevent others from printing or distributing your logo, see the “How do I copyright a logo?” FAQ.

How do I copyright a logo?

Copyrights protect original creative works, including logos with original artwork or design. A copyright prevents others from using your logo without your permission. Follow these steps to submit an application to the U.S. Copyright Office. Fill out Form VA. Pay the registration fee. Print or save your confirmation. If approved, you’ll receive confirmation. Your copyright will be effective as of the application date. At the time of writing, the average processing time for all claims is 2.7 months. You can visit the Registration Processing Times webpage for updated information. See the “How do I trademark a logo?” FAQ to learn how to prevent other brands in your industry from imitating your brand’s identity (logo, slogan, and color palette).

How much does it cost to create a logo?

You can make a logo online for free using a tool like HubSpot’s brand kit generator. Alternatively, you can hire someone with professional design skills to create one for you. If you hire a freelance designer, you can expect to pay anywhere from $300 to $2,500 for a new logo.

What’s the difference between a logo and branding?

Branding is the process of developing a defined identity for your business in the mind of consumers. Your logo is a symbol that uses text and/or images to identify your brand. In other words, your company logo is one element of your branding strategy. Specifically, it’s one of the most widely used visual representations of your brand. It often serves as the foundation for the other visual elements of your brand identity. Your visual brand identity includes elements like color palette, fonts, graphic styles, and favicons.

Free Logo Maker - Design Professional Custom Logos in Minutes

What is a logo maker?

A logo maker is an online tool designed to simplify the process of creating a logo. HubSpot's free logo maker is a prime example, offering a range of templates and customization options to suit different brand identities.

This tool is particularly useful for those who may not have extensive graphic design skills but still want a logo that looks professionally made. It allows users to select from various templates and then customize them according to their brand's color palette, typography, and style preferences.

HubSpot's logo maker benefits

HubSpot’s free logo maker provides a platform for creating high-quality, professional logos, which are essential for making a strong connection with your target audience. With HubSpot’s logo maker, you can design and customize the perfect logo for your brand in just a few steps.

The free logo design templates generated from our logo maker mean you don’t have to start from scratch. Instead, you can choose from our personalized recommendations based on your industry, company name, and slogan.

The HubSpot Free Logo Maker offers significant benefits for businesses looking to create a professional and memorable brand identity, including:

Customizable templates

With our user-friendly free logo maker tool, you don’t have to compromise on such an important branding element. Once you’ve chosen one of our many logos you can customize it by color palette, typography, and style until it looks exactly how you want.

Multiple image formats

Adding a professional logo to your website, social media pages, business cards, and other marketing materials helps you build a consistent brand presence. Our free logo creation tool lets you download your logo in multiple image formats, including JPG, PNG, WebP, and SVG.

The tool compresses your JPG and WebP file formats for faster online loading and a better user experience. You can use high-resolution files like PNG and SVG to create a logo with a transparent background to add to packaging, custom graphics, signage, and more.

Easy to use

HubSpot's Free Logo Maker is designed for simplicity, making it ideal for those who aren’t experts in graphic design. The process begins with inputting your business’s name, industry, and slogan. Afterwards, the logo maker recommends pre-designed logo templates catered towards the information you provide, which is a great starting point and removes the complexity of creating a logo from scratch. This step is particularly helpful for users who might feel overwhelmed by the idea of designing something entirely new.

Once a template is selected, customizing it is straightforward. The tool allows you to modify elements like color and font with ease, and you can see your changes in real-time. This user-friendly approach ensures that even beginners can design a professional-looking logo without the need for specialized design skills or software.

How to use HubSpot's logo maker

1. Brainstorm a few ideas

We recommend having a few ideas of what you want your own logo to look and feel like before you start working with HubSpot's free online logo maker. Make a list of adjectives that describe your brand and how you want people to feel when they see your logo.

2. Input your industry, business name, and slogan

Fill out your business’s information so HubSpot’s logo creator can give you personalized recommendations from our library of professional-looking logos and icons.

3. Choose your favorite template in the logo creator tool

Pick a logo from the recommended templates generated by the free logo maker. Think about the rest of your brand and find the logo that visually communicates the values, associations, and emotions you want your brand to evoke.

4. Customize your style

Customize the aesthetics of your logo until it represents your brand. You can continue experimenting with different combinations in the free logo generator until you get the exact look and feel you want.

Next, download your logo files. HubSpot’s Brand Kit Generator adds your color palette, font, and favicon in your downloaded brand kit.

Tips for choosing the right logo

When designing a logo for your brand, it's crucial to choose one that not only looks great but also encapsulates your brand's identity and values.

Here are some essential logo design tips to guide you in selecting the right logo that aligns with your brand's essence and appeals to your target market.

Reflect Brand Values and Identity

It's essential that your logo serves as a true reflection of your brand's values and identity. This means that every element of the logo, from its shape to its imagery, should communicate something about what your brand stands for. By understanding the psychology of your logo, your brand can effectively communicate its story and resonate with your audience on a deeper level.

Simplicity and Memorability

A simple yet impactful design is key for a logo that sticks in the minds of your audience. Overly complicated logos can be difficult to recognize and remember, which is why a straightforward design often works best. The goal is to create a logo that is easily identifiable at a glance and remains memorable over time.

Versatility Across Mediums

Your logo should be versatile enough to maintain its integrity and appeal across various mediums and applications. Whether it's displayed on a digital platform like a website, printed on business cards, or featured on large billboards, the design should be scalable and effective. This versatility ensures that your brand is consistently represented no matter where it appears.

Color Scheme

The colors you choose for your logo play a pivotal role in how it's perceived. Colors can evoke emotions and convey messages, so it's important to select a palette that aligns with your brand's personality and appeals to your target audience. The right color combination can enhance brand recognition and influence customer behavior.

Legible Typography

The typography in your logo should not only be aesthetically pleasing but also easy to read. The font style should complement the overall design and contribute to the logo's message. Legible typography ensures that your brand name is easily discernible, which is crucial for brand recognition and recall.

Test your logo

Before finalizing your logo, it's important to test it in various contexts to ensure its effectiveness. This involves getting feedback from a diverse group of people, including potential customers, to gauge their reactions and understand their perceptions of the logo.

Additionally, test the logo in different sizes and on various mediums to ensure it maintains its clarity and impact. This might include seeing how it looks on digital screens, in print, and in black and white formats. Testing helps identify any potential issues and ensures that the logo effectively communicates your brand identity across all platforms.

Free Logo Maker