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Social Media Report for Word, PDF, PowerPoint, Google Docs, Google Slides

Share the results of your social media campaigns clearly and efficiently with our detailed Social Media Report Template.

    Download Free Template

    Available for Word & PDF & PowerPoint & Google Docs & Google Slides

    Template Highlights

    • The social media report template is downloadable in Google Docs, Google Slides, Microsoft Word, Microsoft PowerPoint, and PDF.
    • Describe the social media channels (e.g., Facebook, Twitter) you use, providing details on the audience, brand posts, total engagement, and engagement as a percentage of the total audience. Include the month over month (MoM) change for each.
    • For all channels, provide data on your earned media, including number of mentions, potential reach, and potential impressions. Include MoM.
    • Next, provide the goals, key initiatives, opportunities, and wins for each channel.

    Benefits of using our social media report template

    Using our template for social media reports will help you:

    Save time

    A social media report template saves precious time on each reporting cycle. You won't need to start from scratch every time; simply plug in the new data. That way, you can focus on other tasks that help you achieve your business goals.

    Ensure consistency

    A template ensures your reports maintain a consistent format, making them easier to understand and compare over time.

    Improve accuracy

    When manually creating reports, it's easy to overlook some details or make mistakes in data entry. Templates help standardize the reporting process, which reduces the likelihood of these errors.

    Facilitate collaboration

    Our template comes in formats that are easy to share and access, making it easier to collaborate with your team.

    How to fill out our social media report template

    To start using our social media report template:

    1. Download the template: Choose the format that suits you best (Google Docs, Microsoft Word, Google Slides, PDF, or Microsoft PowerPoint).
    2. Fill in channel data: For each social media channel (like Facebook or X, formerly known as Twitter), add details about your audience size, number of brand posts, and engagement rate. Note the month-over-month (MoM) changes for each metric.
    3. Add data on your earned media: Include metrics such as the number of mentions, potential reach, and impressions for all channels, with MoM changes.
    4. Incorporate visuals: Add screenshots of your analytics to make your data more digestible.
    5. Set goals and initiatives: Clearly define your objectives, key initiatives for growth, and opportunities for improvement.

    Tips for using our social media report template

    As you fill out the template, consider following these best practices:

    • Focus on actionable metrics: Concentrate on metrics that offer insights into your objectives. Likes are good, but engagement rates, conversions, and ROI are more actionable.
    • Document your learnings: Record the insights you gain and actions taken based on previous reports. That will help you understand long-term trends and the impact of specific strategies.
    • Stay updated with tools and trends: Social media evolves rapidly. So, stay informed about new tools and industry trends to ensure your reports remain effective.

    Template Preview

    Preview the text content for this template.

    Social Media Report

    [Month] [Year] Social Media Report

    [Month] Snapshot

    Owned Channels

    Channel

    Audience

    MoM

    Brand Posts

    MoM

    Total Engagement

    MoM

    Engagement as % of Total Audience

    MoM

    Facebook

    %

    %

    %

    %

    Instagram

    %

    %

    %

    %

    LinkedIn

    %

    %

    %

    %

    Medium

    %

    %

    %

    %

    Twitter

    %

    %

    %

    %

    YouTube

    %

    %

    %

    %

    TOTAL

    Strategy:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    [Month] Snapshot

    Earned Media

    Channel

    # of Mentions

    MoM

    Potential Reach

    MoM

    Potential Impressions

    MoM

    Facebook

    %

    %

    %

    Instagram

    %

    %

    %

    LinkedIn

    %

    %

    %

    Medium

    %

    %

    %

    Twitter

    %

    %

    %

    YouTube

    %

    %

    %

    TOTAL

    Strategy:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Facebook

    Facebook [Month] Current Goals

    [add screenshot of analytics inside frame]

    I. Goal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Goal

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Goal

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Wins:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Facebook [Month] Key Initiatives

    Key Initiatives

    [add screenshot inside frame]

    Key Initiatives

    [add screenshot inside frame]

    Strategy

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    Facebook [Month]

    [add screenshot inside frame]

    [add screenshot inside frame]

    Most Liked Post

    Most Commented Post

    Facebook [Month] Opportunities

    [add screenshot of analytics inside frame]

    I. Opportunity

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Opportunity

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Opportunity

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    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Instagram

    Instagram [Month] Current Goals

    [add screenshot of analytics inside frame]

    I. Goal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Goal

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Goal

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Wins:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Instagram [Month] Key Initiatives

    Key Initiatives

    [add screenshot inside frame]

    Key Initiatives

    [add screenshot inside frame]

    Strategy

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    Instagram [Month]

    [add screenshot inside frame]

    [add screenshot inside frame]

    Most Liked Post

    Most Commented Post

    Instagram [Month] Opportunities

    [add screenshot of analytics inside frame]

    I. Opportunity

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Opportunity

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Opportunity

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Twitter

    Twitter [Month] Current Goals

    [add screenshot of analytics inside frame]

    I. Goal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Goal

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Goal

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Wins:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Twitter [Month] Key Initiatives

    Key Initiatives

    [add screenshot inside frame]

    Key Initiatives

    [add screenshot inside frame]

    Strategy

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

    Twitter [Month]

    [add screenshot inside frame]

    [add screenshot inside frame]

    Most Liked Post

    Most Commented Post

    Twitter [Month] Opportunities

    [add screenshot of analytics inside frame]

    I. Opportunity

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Opportunity

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Opportunity

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Pinterest

    Pinterest [Month] Current Goals

    [add screenshot of analytics inside frame]

    I. Goal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Goal

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Goal

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Wins:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Pinterest [Month] Key Initiatives

    Key Initiatives

    [add screenshot inside frame]

    Key Initiatives

    [add screenshot inside frame]

    Strategy

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

    Pinterest [Month]

    Most Liked Post

    Most Commented Post

    Pinterest [Month] Opportunities

    [add screenshot of analytics inside frame]

    I. Opportunity

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Opportunity

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Opportunity

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    [Social Media Tool]

    Social Media [Month] Current Goals

    [add screenshot of analytics inside frame]

    I. Goal

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Goal

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Goal

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Wins:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Social Media [Month] Key Initiatives

    Key Initiatives

    [add screenshot inside frame]

    Key Initiatives

    [add screenshot inside frame]

    Strategy

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

    Social Media [Month]

    Most Liked Post

    Most Commented Post

    Social Media [Month]

    [add screenshot of analytics inside frame]

    I. Opportunity

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna liqua. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    II. Opportunity

    Consequat. Velit aliquet sagittis id consectetur purus ut. At augue eget arcu dictum varius duis. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque.

    III. Opportunity

    Commodo nulla facilisi nullam vehicula. Et egestas quis ipsum suspendisse. Bibendum neque egestas congue quisque egestas diam in arcu. Consequat. Velit aliquet sagittis id consectetur purus ut. Vitae sapien pellentesque. Et ligula ullamcorper malesuada proin libero nunc.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

    Thank You

    Social Media Report [Month] [Year]

    Frequently Asked Questions

    A social media report tells the results of a social media campaign. After analyzing the data, you can put together a report easily using our simple social media report template.

    HubSpot’s social media report template helps you save time, maintain consistency, improve accuracy, and share your reports with team members.

    A good social media report is clear, concise, and actionable. It goes beyond presenting data — it should offer insights into using said data to improve your social media campaigns.

    Yes! Our social media report template is absolutely free. Download it and start using it right away.

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