An all-in-one solution to expand reach and boost sales
Established in 2018 by Mia Negru, 2030 Builders is a startup leveraging innovative digital solutions to promote sustainability in businesses, aiming to assist companies in achieving alignment with the UN's Sustainable Development Goals (SDGs) by 2030.
2030 Builders wanted to drive sales growth, while staying on top of reaching more customers and organizing their business better. They realized that implementing a robust CRM system was crucial and began searching for a solution that matched their needs and size.
A recommendation from another startup helped Mia decide on the right option.
“They told me that HubSpot was great for managing contacts and automating lots of tasks, and that the initial platform was free,” she says. “It sounded ideal for keeping our team organized without paying extra for managing contacts, prospects, and leads.”
2030 Builders decided to implement HubSpot Starter Customer Platform, which includes Marketing Hub, Sales Hub, and Service Hub. These solutions gave the team a complete set of tools to grow their business.
“By using HubSpot, everything from marketing to sales to service was connected. This allowed us to start being more strategic about how we grow,” says Mia.
Streamlining the sales process
HubSpot Starter Customer Platform gives the sales team access to invaluable shared data and resources, allowing them to reclaim time for what they do best: building relationships and closing deals.
As contacts progress through the deal stages, automatic notifications alert the sales team, giving them complete visibility into the customer journey and deal pipelines. Armed with all this data, the sales team promptly connects with sales qualified leads, boosting conversion rates.
Mia also harnesses HubSpot Commerce Hub’s Quote tool to close deals and get paid faster. The tool enables them to generate branded quotes in seconds, with relevant details automatically populated from their system. Signatures and payment can be quickly collected, facilitating a seamless transaction process.
“We work with big companies, so it's very important that we look professional. Being able to send quotes through HubSpot has created significantly more trust with our customers,” Mia says.
Automations and AI result in an 80% ROI
HubSpot makes contact management, task automation, and pipeline management so much easier, which allows 2030 Builders to close deals faster. Mia estimates that 2030 Builders achieves an outstanding ROI of 80% with HubSpot—for every $100 invested, they generate $800 in revenue.
“Thanks to HubSpot, we effectively generate leads and nurture them using its automations, which drives impressive revenue growth,” she says. “I recommend HubSpot to any startup founder or small business owner looking for more growth.”
An unexpected tool that’s also fuelling growth is HubSpot’s AI Chatbot. Not only has the chatbot helped them manage customer relationships efficiently and provide prompt service, it has also accelerated deal closure.
“One morning I saw a message on my phone through the HubSpot chatbot of someone asking if our product can work for 60 people,” Mia shares.
“I followed up on the chatbot’s response and discovered the enquiry was from a prominent sustainability leader in Europe. Incredibly, just three weeks after responding to the chatbot message we actually had a contract signed!"
Huge efficiency gains for its teams and co-founder
Mia says the HubSpot Starter Customer Platform has “saved us so much time.” Without HubSpot, she estimates she’d need to increase their headcount, potentially saving them at least $50k annually.
“I would need a full-time employee to handle all the tasks that we can now automate and organize more effectively with HubSpot,” she says.
With HubSpot in place, Mia says her sales team operates with 50% more efficiency, while marketing efficiency is boosted by at least 20%. These efficiency gains provide the growing business with more time to focus on other strategic priorities.
As a co-founder with limited time, Mia appreciates the impact efficiency savings have on her own role.
She says, “It used to consume a lot of my time finding all the relevant data for decision making. Now, I can generate reports, access insights quicker, and improve our forecasting capabilities, resulting in considerable time savings.”