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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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Create campaigns with automation and AI.
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Streamline your process and close more deals faster.
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## By Team Size
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HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
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- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
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- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
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- ## Community & Events
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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
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Customer service software](https://www.hubspot.com/products/service)
- [
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__Content Hub__
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Content marketing software](https://www.hubspot.com/products/content)
- [
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__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Falleanza-assicurazioni&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
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- [Migration](https://www.hubspot.com/services/professional/migrations)
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- Alleanza Assicurazioni
# Alleanza Assicurazioni Enhances Employer Branding with HubSpot
Healthcare
200-1,000 employees
- 1,968
leads generated
- 2,711
job applications
- 125
Hires
Use Cases
- Inbound Marketing
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
Alleanza Assicurazioni, a leading insurance company worked with Hubspot Solutions Partner Digital Dictionary to generate excellent Employer Branding through Inbound Recruiting and the use of a chatbot.
### About Company
Alleanza Assicurazioni S.p.A. is an insurance company of Generali Group, established in 1898 and operating throughout Italy with 15,000 employees, a large number of agencies, and almost 2 million clients.
### Lead Generation for Inbound Recruiting
[Alleanza Assicurazioni](https://www.alleanza.it/) needed to attract young graduates to join the Group's network of insurance consultants working in local agencies. However, the company struggled with the stereotypes linked to the role of the insurer: a profession seen as unattractive by Millennials seeking employment. To dispel these preconceptions and demonstrate that the insurance consultant is a desirable profession, Alleanza created an Employer Branding strategy by creating the blog called “MoltodiPiù” in HubSpot. The blog aims to help young people enter the world of work by educating them about the job of an insurance consultant, which is a stimulating profession full of challenges and suitable for those who want to make a career. The articles, downloadable insights, and pop-up forms on the portal aim to convert users to an application form owned by Alleanza.
__Results:__ the Inbound Recruiting activities brought out 1,968 new leads into the CRM, 2.711 applications, and 125 hires into Alliance agencies. The rate of entries on applications of almost 5%: which an extremely positive figure if you consider that it usually is 2/3% in the insurance sector.
To promote Talent Acquisition, Alleanza created a chatbot within the HubSpot chatflows tool, called Dipiù, one of the few recruiting bots in Italy. Despite only being in operation for a short time, the performance is positive, with 163 conversations and 44 direct applications so far.
### Implementing a Lead Nurturing Strategy Through E-mail Marketing
Thanks to nurturing implemented with the Workflows tool in Marketing Hub, Alleanza has maintained a relationship with leads who have not yet converted. The e-mails which timed and contextual, provide more value with the topics most appreciated by young users within the MoltodiPiù blog. The first workflow activated concerns creating an effective Curriculum Vitae and advice on how to face a job interview, two crucial steps for those looking for a job.
__Result:__ The first nurturing workflow emails were sent to 1,492 users and obtained an average Open Rate of 23%.
### Download Area: A Hub of Downloadable Resources
After a few months of activity, Alleanza decided to collect all the rewards and downloadable resources in one place, making them easily accessible from the blog header in a section called the “Download Area,” a Landing Page that brings together all the rewards and Pillar Pages of the topic clusters.
The advantages of this choice are many: the Download Area facilitates lead generation, gathering all those resources that would otherwise be accessible only within the blog articles, and helps the positioning of the blog in search engines, for the SEO principle that a resource should never be positioned beyond the "3 clicks" to be reached.
__Results:__ since its creation, the Download Area has recorded 2,353 views, primarily generated on an organic level.
__HubSpot tools used:__
- __CMS:__ website and blog completely based on HubSpot;
- __Blog:__ blog posts written according to the logic of Inbound Marketing and SEO principles;
- __Landing Page:__ TOFU, MOFU, and BOFU Landing Pages created in-house with HubSpot;
- __Forms:__ all forms were created with HubSpot, included pop-up forms;
- __Lists:__ Alleanza segmented all internal contacts according to areas and functionalities of interest;
- __Workflows:__ Alleanza activated workflows to allow lead nurturing;
- __Emails:__ Direct Email Marketing, follow up emails, and nurturing emails to feed lead engagement over time;
- __CTAs:__ CTAs in line with brand identity are arranged at strategic points on the website, emails, and blog posts;
- __Campaigns:__ all activities carried out internally with HubSpot are organized according to specific campaigns;
- __Chatbot:__ the chatbot for Inbound Recruiting has been created with HubSpot according to a conversion logic;
- __Reports:__ monthly and quarterly reports are produced using HubSpot’s dashboards.
Table of Contents Table of Contents
- [Lead Generation for Inbound Recruiting](https://www.hubspot.com#lead-generation-for-inbound-recruiting)
- [Implementing a Lead Nurturing Strategy Through E-mail Marketing](https://www.hubspot.com#implementing-a-lead-nurturing-strategy-through-e-mail-marketing)
- [Download Area: A Hub of Downloadable Resources](https://www.hubspot.com#download-area-a-hub-of-downloadable-resources)
> "We are one of the few companies in Italy that has developed an Inbound Recruiting strategy. Thanks to Digital Dictionary, which supported us in communicating the Employer Branding strategy in support of recruiting processes for talent for the insurance world, we have multiplied the lead generation oriented to the reception of target curricula"
Cristina M,
Head of Communication, Content & Media - Alleanza Assicurazioni
### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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[Read more](https://www.hubspot.com/case-studies/arduino)
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### Colnago leverages a constantly updated platform to optimize Customer Experience
- 200-1,000 employees
- Italy
- Marketing Hub
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[Read more](https://www.hubspot.com/case-studies/colnago)
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### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation
- 200-1,000 employees
- Italy
- Marketing Hub
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[Read more](https://www.hubspot.com/case-studies/fantini-rubinetti)
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### InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/galbani-professionale)
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### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto)
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