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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Faustralian-training-colleges&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - 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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Faustralian-training-colleges&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Australian Training Colleges  # Australian Education Company Boosts Leads and Sales Efficiency Education 1-25 employees  - 10x annual lead increase - 400+ email sales templates created - 2X increase in website traffic within first 6 months Use Cases - Increase Leads Products - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview Australian Training Colleges (ATC) is a leading education and career pathways organization that equips people with the knowledge necessary to land their ideal job. ATC turned to HubSpot’s all-in-one marketing and sales software to streamline their operations and improve sales performance. ### About Company Australian Training Colleges is Australia’s leading information service for education. The company provides prospective students details on educational options by comparing programs and pricing information. ATC allows prospective students to compare multiple training programs at once, taking the guesswork out the school selection process. ### Making the Search for Quality Education Less Daunting Choosing an educational program can be an overwhelming process. It not only involves selecting a course of study, but also comparing schools and their costs. The educational consultants at [Australian Training Colleges](http://www.australiantrainingcolleges.com.au/) (ATC) work with prospective students to help them choose the best program that meets their interests and career aspirations. ATC’s consultants are skilled educational experts because they must know about the minute details of each school’s courses, application requirements, costs and potential career implications. To best help students make the right course selections, ATC’s recruitment team needed an efficient way to record prospective students’ personal interests and career goals. In addition, the marketing team had ambitions to generate between 500-600 direct inquiries per week in order for the sales organization to hit their recruitment and company growth targets. ### Reducing Inefficiency of Multiple Systems When ATC hired [Tennille Wosik](https://au.linkedin.com/in/tennille-wosik-1a38b387) as Marketing Director, her first responsibility was solving the issue of multiple technology inefficiencies throughout the organization. The sales and marketing teams were using a variety of outdated and point solutions to run their sales recruitment efforts. Having multiple disparate tools caused major inefficiencies that often led to inaccurate reporting on lead flow, sales forecasting and revenue projections. The crux of this problem was due to the fact that ATC's reporting was done manually by using Excel spreadsheets to show marketing and sales data. Another major instigator for Tenille was when she also discovered that ATC’s courses and online products were not being showcased properly, nor creatively, on the website. At first attempt, Tennille sought after two different technology solutions to solve the issues faced by both the sales and marketing teams. However, after thorough research on tools available in the marketplace, she found HubSpot. The biggest selling point, she quickly realized, was that by using HubSpot, ATC would benefit from a singular, fully integrated system that could impact their entire business. ### Attracting Students through Inbound As ATC recruits to several different types of student learners, developing buyer personas was one of the first critical steps in creating their inbound marketing strategy. By understanding where their target student groups are, what courses their interested in and career goals they seek, it allowed the marketing team to develop highly specialized content and messaging.   ATC created student personas, such as 'Business Bob", based on specific pages viewed on their website and content downloaded. Unique and compelling actions a lead takes then trigger customized marketing workflows to progress through their lead funnel. This allows the marketing team to automatically nurture and educate prospective students with highly relevant information and guide them towards a proper course selection. In addition to improving marketing messaging to its prospective students, ATC uses HubSpot to create marketing assets, such as educational [blog](https://www.hubspot.com/products/blog) posts, [landing pages](https://www.hubspot.com/products/landing-pages), and content, in far less time than it took them previously. Prior to HubSpot, they hired offshore developers to create custom landing pages and [email](https://www.hubspot.com/products/email) campaigns, which not only took additional time but also costs additional marketing spend. It would take several weeks and often thousands of dollars to execute, recalls Tennille, “now that we have HubSpot, we’re able to create all of our own marketing assets, internally, in a matter of hours. We’ve eliminated the cost of freelancers altogether.” ## Improving Sales Efficiency and Productivity One of the main product differentiators Tennille saw with HubSpot was the fact that it encompassed both marketing and sales software. She was able to quickly setup the sales organization with the [HubSpot CRM](https://www.hubspot.com/products/crm) and has streamlined the sales processes with automation, and by using [HubSpot Sales](https://www.hubspot.com/products/sales/sales-tools) email templates. The marketing team created over 400 email templates for the sales team to use for each buyer persona and recruitment scenario. More than half of these sales email series are automatically triggered when a prospective student visits their website. For example, if a stay-at-home mum has visited their page about graphic design diplomas to help her return to the workforce, she’ll be automatically enrolled in a workflow to receive a series of emails that match her specific career advancement interests and her early stage in the research process.   Implementing these templates has allowed the sales team to spend their days engaging in more productive conversations with prospective students on the phone, instead of spending tedious amounts of time with admin work of copy and pasting emails and data entry into a clunky CRM. Table of Contents Table of Contents - - [Making the Search for Quality Education Less Daunting](https://www.hubspot.com#making-the-search-for-quality-education-less-daunting) - [Reducing Inefficiency of Multiple Systems](https://www.hubspot.com#reducing-inefficiency-of-multiple-systems) - [Attracting Students through Inbound](https://www.hubspot.com#attracting-students-through-inbound) - [Improving Sales Efficiency and Productivity](https://www.hubspot.com#improving-sales-efficiency-and-productivity) Previous Next - > Now that we have HubSpot, we’re able to create all of our own marketing assets, internally, in a matter of hours. We’ve eliminated the cost of freelancers altogether. Tennille Wosik Director of Marketing Australian Training Colleges - > TBD  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - 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Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) AI Website Generator - 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