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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. 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[](https://www.hubspot.com) ## Creating Consistent MSAs As a busy B2B lead generation agency, [Belkins](https://belkins.io/) relies on Master Service Agreements (MSAs) with clients to ensure that everyone agrees on the services rendered. Consistency is key, as Belkins Head of Sales Operations Julia Sorokovikova explains: “Everyone at our company relies on MSAs as a single source of truth. If you don’t have a clear structure on how they are created, where they are stored, and what order they are signed in, it makes a mess,” she says. Different teams were creating and saving MSAs in different places, which made it harder to keep agreements consistent. As Belkins grew, they needed to implement tools and processes to ensure that contracts were clear, consistent, and easily accessible. “At the time, each team had their own templates, and everyone could do what they liked with the MSAs,” Julia says. “We needed a solution to help us manage our documents effectively.”   [](https://www.hubspot.com) ## Accelerating Sales Operations Belkins’ Sales Executives (SEs) spent a lot of time creating and editing MSAs. Each agreement required a lot of back and forth between sales, the legal department, and the client before an agreement could be signed. “The sales team was forced to waste a lot of time communicating about simple edits, when that time could have been spent communicating about more important, relationship-building things,” Julia explains.  The document creation and editing process was tedious for SEs as well, requiring them to manually make changes to each MSA. “It took so much time for the sales team to edit each document. With a better system, they could use that time on more valuable, revenue-generating activities.” Any errors or inconsistencies could eventually cause issues for the delivery team or even potentially damage client relationships. [](https://www.hubspot.com) ## Adopting the PandaDoc App for HubSpot To streamline sales operations and save time for SEs, Belkins chose PandaDoc for day-to-day document management, MSA creation, and client e-signatures. Using PandaDoc simplified processes, but Julia and the rest of the Belkins sales operation team still felt that something was missing. “The sales team was using PandaDoc to create documents, but it still wasn’t the best possible experience for them. They weren’t using it to its full potential.” The solution was to use the [PandaDoc app for HubSpot](https://hubs.la/Q02BrTHT0). Belkins already used HubSpot as its CRM. Once they integrated PandaDoc with Sales Hub, the sales team began to automatically update MSAs based on properties in HubSpot. “It’s a matter of one or two clicks, and SEs have what they need to close the deal. It’s all done in a tool they are familiar with, and it saves them a lot of time,” Julia says. “The sales team can focus on their main responsibilities instead of worrying about editing MSAs.” [](https://www.hubspot.com) ## Smooth Operations Using PandaDoc with HubSpot has made things easier and faster for SEs. That success has trickled up, improving processes and operations for the entire company. “With the PandaDoc app for HubSpot, we have everything in one place, which is crucial from a legal standpoint,” Julia shares.  It has also improved client relationships and made things better for the delivery team, who is in charge of honoring the MSA once it’s been signed and finalized by the sales team. “Having accurate data in our MSAs helps them communicate with clients. They know exactly what the client is looking for,” Julia says.  [](https://www.hubspot.com) ## Spending 90% Less Time on MSAs Today, MSAs that used to take an hour or two to prepare are ready in minutes, saving the sales team over 90% of the time spent on the admin work for each deal. “They can put all of the information into HubSpot and have the document ready in PandaDoc with a simple click. The integration does the magic,” Julia says. The document goes to the prospect immediately, which makes it easier to get deals signed and move forward.  The PandaDoc app for HubSpot has been a game changer for Belkins. “I’m sure that our sales team wouldn’t allow us to change this setup. If we told them they had to go back to the way we were doing things before, I think they would cry,” Julia jokes.  Table of Contents Table of Contents - [Creating Consistent MSAs](https://www.hubspot.com#h.1fob9te) - [Accelerating Sales Operations](https://www.hubspot.com#h.tyjcwt) - [Adopting the PandaDoc App for HubSpot](https://www.hubspot.com#h.4d34og8) - [Smooth Operations](https://www.hubspot.com#h.3rdcrjn) - [Spending 90% Less Time on MSAs](https://www.hubspot.com#h.abr51u6lkjm3)  > With the PandaDoc app, we can have MSAs ready in a matter of minutes. The sales team is less stressed, and the delivery team is more confident in their work. It’s a game changer. Julia Sorokovikova Head of Sales Operations Belkins   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### SmartBug uses the Typeform app to increase form submissions 2x - Marketing & Advertising - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/smartbug) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) - 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