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- ## The HubSpot Customer Platform
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Streamline your process and close more deals faster.
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HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
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[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
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Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
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- ## Featured Links
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- [What's New in HubSpot](https://www.hubspot.com/new)
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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
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__Marketing Hub__
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Marketing automation software](https://www.hubspot.com/products/marketing)
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Sales software](https://www.hubspot.com/products/sales)
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Customer service software](https://www.hubspot.com/products/service)
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Content marketing software](https://www.hubspot.com/products/content)
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Data management software](https://www.hubspot.com/products/data)
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__Revenue Hub__
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CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
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__Smart CRM__
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AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
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__Agent Hub__
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Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
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The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
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__AEO (Beta)__
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Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
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__HubSpot Marketplace__
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Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
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- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
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- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
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- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
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- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
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- CommunicorpUK

# CommunicorpUK Enhances Its Customer Experience With HubSpot
Media & Communications
200-1,000 employees

- 2,000%
ROI in search ads
- 57,000+
calls booked
- 13%
email CTR increase YoY
Use Cases
- Sales and Marketing Alignment
- Large Sales Teams
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
### Story Overview
Since adopting HubSpot, CommunicorpUK has scaled its outreach while aligning customer-facing teams.
### About Company
CommunicorpUK is home to ten radio stations with more than three million adult listeners each week. They work with over 2,500 businesses each year to provide them with a full range of marketing services, focusing on delivering a strong return on investment.
Before HubSpot, CommunicorpUK was using a restrictive, poorly accepted CRM system that wasn’t effective. It made it difficult to implement sales processes and systems, and internal marketing was almost non-existent.
With HubSpot, CommunicorpUK now successfully reaches new potential customers at scale, brings their marketing and sales efforts together, and exceeds their sales goals.
## Challenges
### Looking For a System That Helps a Large Sales Team Hit Ambitious Goals
Before HubSpot, [CommunicorpUK](https://radio-advertising.co.uk/) used Dynamics CRM. It was fully integrated, developed, and customized across all their systems ever since the business started. The problem with that setup? Sales reps showed poor user acceptance. The system felt restrictive and difficult to use, and the processes and systems that came with it were something reps thought they had to do rather than what they wanted to do.
[Kevin Tierney](https://www.linkedin.com/in/kevin-tierney-66529046/), CRM and Campaign Management Director at CommunicorpUK, explains, “We knew that the system wasn’t working for us anymore. We knew we could either tweak the existing system, start the same system from scratch, or change to a different platform altogether. User feedback steered us towards finding a new platform.”
One of CommunicorpUK’s enterprise businesses was already using HubSpot, which helped them understand how it would work for them. Other options CommunicorpUK evaluated included Salesforce, Zoho, and Dynamics CRM. They searched for a CRM that would help them connect sales and marketing, work for their large sales team, and provide hands-on support.
HubSpot ticked all the boxes. Kevin adds, “HubSpot’s support was the turning point. The demonstrated willingness to help us achieve our objectives and the hunger to develop the product was demonstrated. We knew we could build a strong relationship with HubSpot and get all of our questions answered, which meant we could always make the best decisions for the business.” CommunicorpUK signed up for [__Sales Hub Professional__](https://www.hubspot.com/products/sales) in September 2017, followed by [__Marketing Hub Enterprise__](https://www.hubspot.com/products/marketing/enterprise) soon after.
## Solution
### Fast Implementation and More Efficiency Than Ever Before
CommunicorpUK __implemented HubSpot across ten radio stations to more than 80 salespeople within three months__, including training. They relied on [HubSpot’s Knowledge Base](https://help.hubspot.com/) to build their setup and used [HubSpot’s Onboarding Services](https://www.hubspot.com/services/onboarding) for their more advanced needs like integrations and API. “The speed at which we implemented HubSpot was absolutely the testament to how easy to use HubSpot is. The support through calls and emails was absolutely there every step of the way to help us make it happen,” says Kevin
Everything their sales team does now lives in HubSpot. If it doesn’t, it didn’t happen. Once a prospect is in the system, it’s the foundation for everything that comes after. Kevin adds, “HubSpot is our home base for tracking email opens, recording call notes, and creating opportunities and deals. These actions also trigger company creation in our ERP system and the creation of contracts in Docusign. Our sales process lives in HubSpot, so if a prospect isn’t in it, none of this can happen.”
#### Salespeople take HubSpot with them, wherever they are.
Thanks to HubSpot, CommunicorpUK’s sales reps have skyrocketed their efficiency. They’re building their call queues a week in advance, which is how they’re now logging more phone calls and meetings than ever.
“We have 50 outside salespeople that are always on the road that rely on the HubSpot [Mobile CRM App](https://www.hubspot.com/products/mobile). They can take their deals, tasks, and reminders with them. HubSpot also increased the visibility we have because we can back up and see all the relevant reports, as well as automate them for each rep and their performance,” says Kevin.

CommunicorpUK also runs a successful marketing operation with only four people on the marketing team. The way they’re able to do it? An equally powerful and easy to use marketing software from HubSpot. They use workflows to automatically add a new lead from Google Ads to an email list, send follow up emails, and assign it to an account manager, all without manually doing anything. They also use HubSpot’s blogging software and embed relevant CTAs throughout.
#### Creating a Content Machine
CommunicorpUK creates a wide range of relevant, engaging, conversion-optimized blog posts that help the company's discoverability in search and social media. On top of this, they leverage the drag and drop email tools in Marketing Hub to provide a more personalized experience for their audiences.
__Blog Posts:__
- [Branded Podcasts: Does my business need a podcast?](https://ccukbusiness.communicorpuk.com/articles/does-my-business-need-a-podcast)
- [What Makes A Great Ad Campaign?](https://ccukbusiness.communicorpuk.com/articles/what-makes-a-great-ad-campaign)
__Landing Pages__
- __[Reach over 450,000 adult listeners every week with radio advertising in the East Midlands](https://radio.communicorpuk.com/radio-advertising-on-smooth-derbyshire)__
- __[Grow Your Business with](https://ccukbusiness.communicorpuk.com/) [CommunicorpUK](https://ccukbusiness.communicorpuk.com/)__
__Marketing Emails__
- [__On Your Marks \[Webinar\]__](https://preview.hs-sites.com/_hcms/preview/content/29085191253?portalId=3803348&_preview=true&cacheBust=0&preview_key=HWvxnUbT&from_buffer=false&__hstc=20629287.75643726ef666dc2c007906ea976d0aa.1625045521082.1641551196835.1641557903877.95&__hssc=20629287.2.1641557903877&__hsfp=4135598031)
- [__CommunicorpUK Business News__](https://preview.hs-sites.com/_hcms/preview/content/38206065031?portalId=3803348&_preview=true&cacheBust=0&preview_key=kiOrNgiC&from_buffer=false&__hstc=20629287.75643726ef666dc2c007906ea976d0aa.1625045521082.1641551196835.1641557903877.95&__hssc=20629287.2.1641557903877&__hsfp=4135598031)

The best thing about using HubSpot marketing software? You can see great results regardless of your technical expertise. Kevin explains, “We know we could do many other things if we had in-house knowledge on HTML and CSS, but HubSpot gives us results even without that. An easy-to-use drag and drop editor is more than enough to help us hit our goals.”
## Results
### Exceptional Results With Hyperconnected Sales and Marketing Operations
CommunicorpUK’s visibility into activities and results from sales and marketing has skyrocketed. Thanks to HubSpot, they’ve recorded more than __32,000__ meetings and almost __58,000 calls__, and they’ve tracked close to __200,000 emails__.
Their marketing has become a huge driving force behind these results. They went from zero to over 140,000 emails sent using only HubSpot templates and in-house design and copywriting expertise. Their email open rate is consistently around 25%, and their click-through rate is increasing by around 13% year-on-year. Their Google Ads campaigns show a __2,000% return on investment__.
CommunicorpUK’s sales team now has complete insight into how marketing brings them business. They can see emails their prospects received and how they interacted with them. This gives sales reps the confidence to tailor their message to each prospect and follow up on their outreach.
The main, long-term goal for CommunicorpUK is to keep implementing different ways to drive traffic to their business. Kevin finishes by saying, “We’ve always relied on our on-the-road salespeople, and we always will. But our big goal is creating new platforms for new potential customers to find us.
Table of Contents Table of Contents
- [Challenges](https://www.hubspot.com#challenges)
- [Looking For a System That Helps a Large Sales Team Hit Ambitious Goals](https://www.hubspot.com#looking-for-a-system-that-helps-a-large-sales-team-hit-ambitious-goals)
- [Solution](https://www.hubspot.com#solution)
- [Fast Implementation and More Efficiency Than Ever Before](https://www.hubspot.com#fast-implementation-and-more-efficiency-than-ever-before)
- [Salespeople take HubSpot with them, wherever they are.](https://www.hubspot.com#salespeople-take-hubspot-with-them-wherever-they-are)
- [Creating a Content Machine](https://www.hubspot.com#creating-a-content-machine)
- [Results](https://www.hubspot.com#results)
- [Exceptional Results With Hyperconnected Sales and Marketing Operations](https://www.hubspot.com#exceptional-results-with-hyperconnected-sales-and-marketing-operations)
Previous Next
- 
> HubSpot’s support was the turning point. The demonstrated willingness to help us achieve our objectives and the hunger to develop the product was demonstrated. We knew we could build a strong relationship with HubSpot and get all of our questions answered, which meant we could always make the best decisions for the business.
KEVIN TIERNEY
CRM & Campaign Management Director
CommunicorpUK
- 
> We’re focusing on inbound marketing through webinars, landing pages, and emails, and linking them together as complete campaigns. This way, HubSpot helps us reach new customers and equip our salespeople for success.
KEVIN TIERNEY
CRM & Campaign Management Director
CommunicorpUK

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
- 
### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colt)
- 
### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/yulife)
- 
### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel)
- 
### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings)
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### npower Business Solutions saves £50,000 per year with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/npower-business-solutions)
- 
### The Royal Mint increases NPS by 10 points with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/the-royal-mint)
- 
### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/allica-bank)
- 
### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/trussle)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
- 
### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colt)
- 
### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/yulife)
- 
### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel)
- 
### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings)
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### npower Business Solutions saves £50,000 per year with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/npower-business-solutions)
- 
### The Royal Mint increases NPS by 10 points with HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/the-royal-mint)
- 
### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/allica-bank)
- 
### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/trussle)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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