The team at DocPlanner knew their business was inherently suited to an inbound marketing strategy as they had a new product offering but needed to educate their target audience on the value of this product to generate interest and convert that interest into active users.
Before HubSpot, the team was using another solution provider to execute their marketing strategy, but it didn't offer the scalability they needed to meet their expansion goals and manage multi-language marketing activities.
Mateusz Jachna, Product Manager at DocPlanner, explains "With HubSpot, we can enter a new market very quickly as we already have all the templates, we clone them and translate the content. It's compelling because it allows us to reduce the work effort and ensure everything is very cohesive."
Mateusz loves HubSpot's smart content features. "There are many options for segmentation, and the smart features help create content tailored to your audience. It makes people feel this content is for them."
DocPlanner is now delivering impactful inbound marketing that has supported their growth in markets and plans on increasing that even further as they continued to expand.