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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - 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[Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fdoordash&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - DoorDash  # DoorDash Shortens Time to Produce Email Campaigns by 3 Days With HubSpot Software & Technology 1,000+ employees  - 3 days taken off email campaign production process - 80% of marketing emails automated with workflows Use Cases - Enterprise - Personalize Campaigns - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Data Hub](https://www.hubspot.com/products/operations) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview By operationalizing the HubSpot CRM platform, DoorDash introduced automations to save time and provide a more personalized experience to its B2B customers. ### About Company DoorDash is a technology company that connects consumers with their favorite local businesses in 27 countries across the globe. ### Growing DoorDash B2B Programs DoorDash is best known for connecting consumers to their favorite restaurants. But it also provides services to business owners and corporate end users through programs such as DoorDash for Merchants and DoorDash for Work.  However, the DoorDash marketing team didn’t have the tools it needed to communicate efficiently with these B2B customers at first. Harry Dehal, Marketing Engineering at DoorDash, describes the situation before he came onboard: “Three years ago, we had a single landing page with a Formstack lead capture form. Nothing was translated and everything was manually integrated with Salesforce.” ### Building forms in HTML DoorDash had only one form and landing page because creating them was very challenging and time-consuming.  “We used old-school HTML forms, which required an engineer to go in and hook up the form to a database on the backend,” says Christopher Wise, Senior Manager, Retention Tech and Operations at DoorDash. “It took a lot of HTML, CSS styling, and JavaScript to take those requests and pass them somewhere else.” ### Manual database clean up The team also had to clean the information submitted through these forms before manually uploading the data to Salesforce, which was a time-consuming task. “We had to pull down data, search to find different iterations, and then override them,” says Chris. “We would spend five to 10 hours a month on this manual work that no one really wanted to do.” ### Limited email segmentation Creating email marketing campaigns was another time-consuming task. Every marketing email was built from scratch. “One hundred percent of our campaigns were one-off email campaigns,” says Andrew McCarthy, Director of Content Marketing at DoorDash.  Segmenting the recipients of those emails was also time-consuming and challenging.  “It was so hard to build each audience from scratch,” says Britt Coombs, Senior Email Marketing Manager. “Some of the data was there, but we didn’t know how to identify it.”   ### Operationalizing Marketing Hub and Operations Hub In response to these challenges, DoorDash implemented the HubSpot CRM platform and [Marketing Hub](https://www.hubspot.com/products/marketing) in 2018 and rolled out some base-level features. “At first, we used only very basic features of HubSpot, such as sending out batch emails,” says Chris.  When HubSpot introduced [Operations Hub](https://www.hubspot.com/products/operations) in 2021, it galvanized a fuller implementation of the HubSpot CRM platform and empowered DoorDash to utilize it more fully. ### Easy-to-create forms and landing pages Today, HubSpot makes it easy for the DoorDash marketing team to create forms and landing pages.  “We can easily spin up different landing pages for different verticals in different situations,” says Chris.  Because forms and landing pages are so easy to create, the marketing team can test different strategies for optimization. For example, the team decided to test the impact of creating branded, personalized landing pages for several large B2B customers. “Thousands of people came through those forms,” says Chris. “In the end, we found that personalized branding didn’t actually make much of a difference, which was good to know.” ### Cleaning data at the source DoorDash eliminated the need to manually clean information collected by forms with Operations Hub, giving its sales and marketing teams reliable information they can count on.  “With Operations Hub we can clean data from form fills before we save it into user profiles or our databases,” says Chris. “It makes everyone’s life easier down the road when we take action on that data.” ### HubSpot-Salesforce integration With the Salesforce integration, information collected via HubSpot forms flows into Salesforce without manual intervention. “We’ve gotten more sophisticated in our usage, specifically using forms a lot more on different platforms. And those leads easily flow through HubSpot and into Salesforce,” says Chris. ### Email workflows HubSpot also had a big impact on DoorDash’s B2B email marketing campaigns thanks to automation. “Over the course of the last year, we’ve shifted from 100 percent one-off campaigns to about 80% of our emails existing within workflows,” says Andrew. ### Segment audiences for email marketing Britt and her email marketing team can also segment audiences faster and easier than ever before. In fact, they recently created a segmentation directory with Marketing Hub that enables them to precisely target DoorDash’s database. Recently, Britt used the segmentation directory to send a product guide to merchants in Canada. She had to segment the audience by location to send both French and English guides to Quebec merchants, as required by law.  “Before, the audience building process for this campaign would have taken several internal emails or Slack conversations, and lots of double-checking and hand-wringing, to get it right,” says Britt. “But with our lists, which are already vetted and approved, we did it in about two minutes." ### Sales email sequencing DoorDash is also using sales email sequencing to facilitate collaboration between marketing and sales.  For example, marketing used to avoid contacting leads that salespeople were actively working. But now, sales and marketing are working together to challenge this long-held practice.  Britt explains:  “About 10-12 salespeople volunteered to connect their inboxes and calendars to HubSpot. The marketing team sent emails to active leads on behalf of these salespeople, encouraging them to book a meeting.”  The strategy worked amazingly well. Out of 2,000 leads, over 100 booked meetings, and 20 converted.  “Through our own creativity, we found 20 closed wins for DoorDash,” says Britt. “And those wins are essentially free because we already own the email marketing channel.”    ### Saving 3 Days With Every Email Campaign Britt estimates that her team saves at least three days of work with every email campaign they produce.  “It shortens the total turnaround time,” says Britt.   Chris notes that HubSpot also saves his team time thanks to its Salesforce integration and easy-to-use interface.  “HubSpot honestly has the best UI out of any enterprise email service provider,” says Chris. “It’s easy to understand. It makes sense—and you don’t need an entire team to execute within it.”  Given this positive experience with the HubSpot CRM platform, Britt doesn’t hesitate to recommend it to others. “We often have conversations about why we love HubSpot so much,” says Britt. “It hits the right balance between power and user-friendliness.”  Table of Contents Table of Contents - [Growing DoorDash B2B Programs](https://www.hubspot.com#growing-doordash-b2b-programs) - [Building forms in HTML](https://www.hubspot.com#building-forms-in-html) - [Manual database clean up](https://www.hubspot.com#manual-database-clean-up) - [Limited email segmentation](https://www.hubspot.com#limited-email-segmentation) - [Operationalizing Marketing Hub and Operations Hub](https://www.hubspot.com#operationalizing-marketing-hub-and-operations-hub) - [Easy-to-create forms and landing pages](https://www.hubspot.com#easy-to-create-forms-and-landing-pages) - [Cleaning data at the source](https://www.hubspot.com#cleaning-data-at-the-source) - [HubSpot-Salesforce integration](https://www.hubspot.com#hubspot-salesforce-integration) - [Email workflows](https://www.hubspot.com#email-workflows) - [Segment audiences for email marketing](https://www.hubspot.com#segment-audiences-for-email-marketing) - [Sales email sequencing](https://www.hubspot.com#sales-email-sequencing) - [Saving 3 Days With Every Email Campaign](https://www.hubspot.com#saving-3-days-with-every-email-campaign) > HubSpot is the rare tool that makes you feel like you can solve any problem. Britt Coombs Senior Email Marketing Manager [DoorDash](https://www.hubspot.com/case-studies/doordash.com) [](https://www.hubspot.com/case-studies/doordash.com)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Motorola Solutions Unified Its Data to Solve for Safer with HubSpot - Software & Technology - 1,000+ employees - United States * * * [Read more](https://www.hubspot.com/case-studies/motorola-solutions) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Better Member Experiences, Record Sales: How Gold’s Gym SoCal Grows with HubSpot - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/golds-gym-so-cal) -  ### Insurance for Texans Grows 60% and Elevates Service with HubSpot's Unified Platform - 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