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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - 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[Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Feasyship&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Easyship  # Easyship Increases Self-Service Onboarding by 60% and PQLs by 40% with HubSpot Software & Technology 25-200 employees  - 60% increase in self-service onboarding - 40% increase in PQLs Use Cases - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Free Tools](https://www.hubspot.com/products/crm) ### Story Overview Easyship needed a way to automate its sales and marketing with a single, all-in-one platform that could accommodate a growing global team. Easyship chose HubSpot Marketing Hub and HubSpot Sales Hub, and saw a 60% increase in self-service onboarding, as well as a 40% increase in PQLs. ### About Company Easyship is the leading cloud shipping software, helping ecommerce merchants ship worldwide and scale globally. Founded in 2015, Easyship is a global company with offices in New York, Hong Kong, Singapore, Taipei, Melbourne, London, and Toronto. ### An unscalable activation process that couldn’t accommodate Easyship’s rapid growth When Chris Henderson started working on product growth in 2017, [Easyship](https://www.easyship.com/) was already growing rapidly. In fact, the cloud shipping provider with headquarters in both Hong Kong and New York was well on its way to becoming a global solution to connect Ecommerce merchants with fast, easy shipping options worldwide.  Chris has a background in helping businesses automate more of their processes. When he looked at the methods Easyship’s team was using to activate leads, he knew the process wasn’t scalable.  “At that stage in our journey, our process looked like this: sign-ups would come into the platform, and they would go into a Slack channel,” he explains. “Then, we would have somebody jump on the phone to reach out to that sign-up, to try and onboard and troubleshoot on the fly.” Chris knew that it wasn’t feasible to have team members on the phone all day. Plus, he had found that many users now strongly preferred not to have unnecessary interactions for things that could be solved in other ways, with tools like videos and written tutorials that directly addressed their use case. He knew he needed to work on creating automatic sales and marketing processes.  “Our first focus was on building a self-service channel for onboarding and activating users,” Chris says. “Our sign-ups were at 1% of where they are now, but even then we could see that we needed to have something in place that would be scalable.” Easyship was still in its early stages as a company, and were in the beginning stages of building out their sales and marketing programs. Because of this, the company was growing and adapting every day, and they needed sales and marketing automation that could scale well and keep up with their rapid growth.  Chris wanted a solution that was flexible and that he could implement quickly, without requiring six to nine months of work with an outside agency to set up.  He needed a marketing and sales automation solution that was fast, flexible, and that could serve as the perfect tool for his rapidly-expanding company, both now and in the future. ### Easyship Chooses HubSpot for Marketing and Sales Automation __Marketing Workflows__ Chris and the marketing team began by plotting out different user journeys. Then, they used HubSpot’s [workflow tool](https://www.hubspot.com/products/marketing/marketing-automation) to quickly and easily build those journeys.  Thanks to the tool, they were able to create many different workflows for journeys that were narrowly tailored to each user.  “Now, our email retention flow is very specific to the user itself. We tried to customize that as much as possible,” Chris says. “We built out a lot of different workflows, making sure they don’t conflict with each other. And then it was a matter of testing and iterating upon those to bring the most value to users.”  Plus, tailoring the workflows has allowed them to identify and contact sales-qualified leads at the moment of activation.   “We can identify sales-qualified leads based on activation of features or behavior within the app itself,” he explains. “That has the tremendous value of allowing us to communicate the right message at exactly the right time.”  __Sales Playbooks__ On the sales side, the [playbooks tool](https://www.hubspot.com/products/sales/playbooks) has allowed the team to create standardized processes for collecting information from leads.  “The playbooks have been very helpful, and ensure that reps are capturing the information they need for future reference and action,” Chris says.  Plus, the playbooks tool makes it easy to create sales processes that work and quickly share them with their global team.  “The sales team uses the playbooks tool a lot,” Chris says. “The sequences, email templates and analytics available there have been really valuable for the team, and the tool makes it easy to share them internally. It also makes it easy for management to optimize emails and see which emails are most effective.” __A Unified Platform for a Global Company__ Most importantly, Chris says that HubSpot has created a centralized, all-in-one platform that makes it easy for Easyship’s global team to communicate and collaborate.  “HubSpot allows all stakeholders to stay on the same page. Nobody is siloed off,” he says. “It makes it easy for sales to share playbooks or email sequences they’ve found effective, for example. And from a marketing perspective, we’re able to localize very easily for different markets, without having to recreate assets. It has definitely aided in alignment across teams and distributed markets.” Easyship has changed and grown enormously in the last three and a half years, but even as they grow, they still like to stay focused on their core product and keep things lean.  “Having this all-in-one tool means we aren’t constantly building integrations, and we’re not taking dev time away from building our core product,” Chris says. “We have a big roadmap ahead of us. We don’t want to be taking up too many dev resources or design resources. The fact that HubSpot is an all-in-one tool that allows us to stay focused is a big win for us.”    ### A 2.5x increase in click-through rate and 60% increase in self-service onboarding Since setting up their marketing and sales automation in HubSpot, Chris has seen improvements in metrics across the board.  In their onboarding workflow specifically, he’s seen a 2x increase in email open rate, and a 2.5x increase in click-through rate.  Self-service onboarding has increased by 60%.  And thanks to the marketing automation, they’ve also seen a 40% increase in product-qualified leads (PQLs).  He’s thrilled with the changes—and with Easyship’s partnership with HubSpot.  “It’s clear that the HubSpot team is very passionate and excited to see companies they work with grow,” he says. “I think that’s the biggest driver for them.”   Table of Contents Table of Contents - [An unscalable activation process that couldn’t accommodate Easyship’s rapid growth](https://www.hubspot.com#an-unscalable-activation-process-that-couldnt-accommodate-easyships-rapid-growth) - [Easyship Chooses HubSpot for Marketing and Sales Automation](https://www.hubspot.com#easyship-chooses-hubspot-for-marketing-and-sales-automation) - [A 2.5x increase in click-through rate and 60% increase in self-service onboarding](https://www.hubspot.com#a-25x-increase-in-click-through-rate-and-60-increase-in-self-service-onboarding)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) - 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Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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 ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Software & Technology - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer - 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