Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fesdes-business-school&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - 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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fesdes-business-school&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Esdes Business School  # How ESDES Business School Tripled its Applicant Pool with HubSpot Education 200-1,000 employees  - +30% students enrolled - 3X increase in student applications - Productivity boost for the sales and marketing teams Use Cases - Boost Sales - Improve Service - Personalize Campaigns Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview ESDES Business School is a major business and management school in France. Keen to optimize its applicant experience, ESDES has been using HubSpot’s software for the past four years in order to manage its student relationship more effectively. By combining Marketing Hub, Sales Hub, and Service Hub, student numbers have risen by 30% and the number of applicants by 300%. ### About Company Founded in 1987 as part of Lyon Catholic University (UCLy), ESDES Business School is a major business and management school (Grande École) with campuses in Lyon and Annecy. Today, it has 1,800 students and over 6,000 alumni. The institution emphasizes professionalization and an international outlook, welcoming students from different countries and forging partnerships with numerous universities all over the globe. ## Implementing HubSpot at ESDES Business School [ESDES Business School](https://www.esdes.fr/en/) introduced HubSpot’s software back in 2018 in order to better manage its application process. Having initially used Excel spreadsheets to process data, the school quickly switched to a CRM system dedicated exclusively to education. Although the software made it easier to pool data in a central location, it was not ideal to work with. For example, the monitoring process lacked flexibility as it was not possible to connect the CRM system to the digital tools used by the sales and marketing teams. HubSpot’s challenge was therefore to come up with a CRM system set up to facilitate interaction with the range of tools used by ESDES. This included ensuring full visibility of the applicant funnel, while at the same time taking individual profiles and choices into account. Improving data centralization and ensuring data reliability were other key criteria when choosing the platform. Last but not least, both the communications team and the promotion & admissions team were looking for a better way to measure the impact of their activity. Specifically, they wanted data on their website’s conversion rate as well as on in-person events they take part in, such as the local student fair. HubSpot was selected thanks to its ability to solve the problems raised by ESDES and to support the teams during its implementation across departments. ESDES was assisted by Lyon-based Diamond partner [Ideagency](https://www.ideagency.fr/agence-hubspot) throughout the process: From understanding its needs, gaining an in-depth understanding of its core services and educational workshops, and scoping and fleshing out its requirements, through to the deployment and integration of HubSpot.   ## How ESDES Business School is using HubSpot In other words, ESDES Business School opted for HubSpot in order to address its specific requirements for better data processing. To achieve this, the Marketing Hub Pro, Sales Hub Pro, and [Service Hub](https://www.hubspot.com/products/service) Pro were implemented and are now used by all the teams as well as leadership. These teams include a five-strong marketing and communications department and a promotion & admissions department made up of several sales representatives, each in charge of a specific market. As a result, a strong change management policy was needed in order to get all the staff on board. Once the personas, lifecycle, and target markets are identified, the [](https://www.hubspot.com/products/marketing)[Marketing Hub](https://www.hubspot.com/products/marketing) allows the teams to inject more efficiency and quality into their work. They can generate qualified leads through [inbound marketing](https://www.hubspot.com/inbound-marketing), branding, and [marketing automation](https://www.hubspot.com/products/marketing/marketing-automation), and by incorporating relevant information at key moments. The tool has therefore enabled better lead segmentation and allowed for a more personalized communication, producing workflows for audience nurturing and engagement, and optimizing the applicant experience as a result. This is now achievable thanks to a better management of prospects’ needs and expectations and the use of real-time [comprehensive reporting](https://www.hubspot.com/products/marketing/analytics). Using [Sales Hub](https://www.hubspot.com/products/sales), ESDES Business School has been able to [produce a targeted pipeline](https://www.hubspot.com/products/crm/pipeline-management) and monitor the support given to prospects. This pipeline reflects the essential choices available to prospective students and covers most individual cases. Applicants are also categorized according to their level of education and native language. [The sequences](https://www.hubspot.com/products/sales/sales-automation) implemented have gone a long way toward improving the applicant experience, which has helped boost the conversion rate.   ## Outcomes and next steps of ESDES Business School’s project Introducing HubSpot’s software has helped ESDES Business School grow its revenue as well as improve its budget management now that decisions and activities are being steered in a more relevant way. Applicant numbers have increased by 300% in the space of four years, while the number of students enrolled at the school has risen by 30% since 2020. This substantial growth in number of prospects and applicants was achieved without significant increase of the size of the marketing and sales teams. HubSpot has therefore enabled the school to scale up its processes for communicating with and persuading prospects while also improving the quality of the support that it provides. Positive results have also been observed on the organizational front, with teams working more efficiently thanks to the automation of numerous tasks. Meanwhile, processing and analyzing data in real time allow marketing campaigns to be tweaked on the spot, and avoid wasting any time on ineffective communications. ESDES Business School could not be happier with the software and recommends HubSpot to any company looking to optimize its processes. The institution plans to continue scaling up, focusing on increasing in size, reinforcing its position, and ensuring continuous improvement of the applicant experience – not least through increasingly personalized sales and marketing processes. Table of Contents Table of Contents - [Implementing HubSpot at ESDES Business School](https://www.hubspot.com#implementing-hubspot-at-esdes-business-school) - [How ESDES Business School is using HubSpot](https://www.hubspot.com#how-esdes-business-school-is-using-hubspot) - [Outcomes and next steps of ESDES Business School’s project](https://www.hubspot.com#outcomes-and-next-steps-of-esdes-business-schools-project)  > Adopting HubSpot’s solutions has allowed us to personalize the messages we send to our applicants, to provide them with a top-quality service and support mirroring the experience that awaits them once they enroll at our school. Emilie Sotton Director of Marketing, Communication, and CSR [Esdes Business School](https://www.esdes.fr/en/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/m-square-media) -  ### Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions. - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tekman-education) - 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200-1,000 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/m-square-media) - 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Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/m-square-media) -  ### Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions. - Education - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tekman-education) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - 200-1,000 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - 200-1,000 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - 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