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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
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AI-powered, flexible CRM software
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[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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The Starter edition of each product, built for startups and small businesses
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Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
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Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
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Prospect smarter and automate payments.
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Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fflight-centre-travel-academy&hubs_content-cta=nav-resources-community)
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- ## Partners
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- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
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- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
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- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fflight-centre-travel-academy&hubs_content-cta=nav-resources-community)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
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- Flight Centre Travel Academy

# Flight Centre Travel Academy Supercharges Leads with HubSpot
Consumer Services
25-200 employees

- 150%
increase in leads in 24 months
- $1,000s
saved monthly in operational costs
- 50%
reduction in time spent on manual marketing tasks
Use Cases
- Increase Leads
Products
- [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise)
### Story Overview
FCTA had a 150% increase in leads in just 24 months using HubSpot's Full CRM growth platform.
### About Company
We provide tailor-made training for those dreaming of an exciting travel career in the travel and tourism industry. We believe that to be the best, you need to learn from the best!
### Clunky Communications in a Data-Free Zone
Before engaging HubSpot, FCTA had no CRM capability in place, with existing processes comprising of countless, fragmented spreadsheets and a host of systems that operated in complete isolation. As a result of this, Dimity mentioned that the company had no means of reporting metrics to the broader business. This was making communication unnecessarily complex not only for the customer, but also internally across sales and marketing, where neither function knew what the other did. As a result, business decisions were made on assumptions rather than insights gleaned from data, and FCTA were unable to determine what was working and what wasn’t. [Sound familiar? Book a free demo to learn how HubSpot can help!](https://offers.hubspot.com/demo-video)
## A Match Made in Heaven
When looking for a solution that could help the company overcome these challenges, Dimity also had to consider the needs of her team, many of which were used to more traditional methods of marketing and had no prior experience with advanced digital solutions. Combined with the fact that they did not have access to developer resources, Dimity needed a tool that was user-friendly and easy to implement, but didn’t lose any critical functionality that the business needed. It was this final requirement that saw Dimity select the HubSpot [Growth Stack](https://www.hubspot.com/products/growth-stack) as a user-friendly and holistic solution that could perfectly meet all FCTA’s needs, and then some.
Dimity’s first step was to ensure a smooth implementation by educating the wider business on what HubSpot could do, and how they could use it to drive better results. In addition to their Implementation Specialist and Customer Success Manager, the team leveraged HubSpot’s vast library of resources, including the HubSpot Academy, to provide the team with the videos, knowledge and support to quickly get to grips with both the tool and the inbound methodology.
### Prioritised Leads and an Improved Customer Experience
Once the marketing and sales teams were comfortable with HubSpot, Dimity prioritised objectives she felt would have the biggest impact for the business. She began by optimising internal and external communications to improve the customer experience as quickly as possible, and keep the wider organisation well informed. To achieve this, she started developing more customer-facing content to drive traffic to the FCTA website. She then set up a number of dashboards that reported all vital metrics to key stakeholders within the business. This meant that everyone had complete visibility into the progress that was being made.
With increased traffic hitting the website, Dimity needed to ensure that sales could appropriately action the new inbound leads that were generated as a result. To do this, leads were filtered into priority lists according to how they entered the database. For example, leads that entered via a “Request Callback” button were added to a separate list to those that clicked “Enroll Now”. This gave the sales team greater context to have a warmer conversation, follow up with the correct response, therefore ensuring consistent messaging throughout the customer experience.
To aid that strategy, Dimity and her team developed a number of buyer personas, where internally-created content was tailored to the needs of their key segments at each stage of the customer journey. To accelerate this process around personas and content creation, Dimity enlisted the help of HubSpot partner, The Kingdom. “While the team already had a good understanding of how to use HubSpot, The Kingdom greatly helped identify other areas where we could really improve existing methods and further amplify results.”
### More Effective, Insightful and Cohesive
Since becoming a HubSpot customer, Dimity has seen FCTA go from strength-to-strength across the board. Their use of the HubSpot Growth Stack and data-driven approach has resulted in an impressive 150% increase in leads over the last 24 months. Better still, HubSpot has enabled Dimity to automate previously manual tasks, such as lead prioritisation, and reduce the time spent on these by 50%.
Dimity can now also track leads and validate target personas, while gaining insight into how people are interacting with her calls-to-action. All FCTA’s content is now created in-house in an SEO-friendly way, eliminating the need for the SEO agency they were previously using. This has saved Dimity thousands of dollars per month in outsourcing costs. “With HubSpot, we’ve been able to get the same result but with considerably less spend,” explains Dimity. Hosting the FCTA website on HubSpot has also given the marketing team more control as they can instantly make any changes without the need for third party input.
Dimity was particularly impressed by the improved cohesion across sales and marketing, which has had a huge impact on the overall customer experience. Internally, where there was once no way for sales to understand the urgency of leads in the pipeline, they now have complete transparency and context on how to follow up, and when. For FCTA, customer experience is key and HubSpot has enabled them to not only meet, but exceed the expectations of their customers and prospective students alike.
Table of Contents Table of Contents
- - [Clunky Communications in a Data-Free Zone](https://www.hubspot.com#clunky-communications-in-a-data-free-zone)
- [A Match Made in Heaven](https://www.hubspot.com#a-match-made-in-heaven)
- [Prioritised Leads and an Improved Customer Experience](https://www.hubspot.com#prioritised-leads-and-an-improved-customer-experience)
- [More Effective, Insightful and Cohesive](https://www.hubspot.com#more-effective-insightful-and-cohesive)
Previous Next
- 
> What really stood out to us about HubSpot was the flexibility of the system - the sky is the limit as to what you can create specifically to meet your business goals. You are only limited by your imagination with this tool.
Dimity Holland
National Marketing Manager
Flight Centre Travel Academy
- 
> With HubSpot, we’ve been able to get the same result but with considerably less spend.
Dimity Holland
National Marketing Manager
Flight Centre Travel Academy
- > Using the entire platform has enabled us to solve operational problems that have led to greater efficiencies across the board for every single team.
Dimity Holland
National Marketing Manager

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/bluleadz)
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### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation
- 25-200 employees
- Australia
* * *
[Read more](https://www.hubspot.com/case-studies/azora-finance-group)
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### How NOW Finance Scaled 2X with HubSpot
- 25-200 employees
- Australia
* * *
[Read more](https://www.hubspot.com/case-studies/now-finance)
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### HungryHungry Cuts Customer Onboarding Time in Half with HubSpot Apps & Service Hub
- 25-200 employees
- Australia
* * *
[Read more](https://www.hubspot.com/case-studies/hungryhungry)
- 
### Myzone increases conversions 20% with HubSpot
- 25-200 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/myzone)
- 
### MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot
- 25-200 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/medicalert-foundation-canada)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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