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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - 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[Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Finnova-schools-colombia&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Innova Schools Colombia | Enrolled more than 1,300 students in 2021 (EN)  # How Innova Schools Colombia enrolled more than 1,300 students in 2021 Education 25-200 employees  - +14,857 monthly website visits - 9,609 new quality prospects - 1,319 new students in 2021 Use Cases - Full CRM - Increase Leads - Improve Service Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview With Hubspot's CMS tool, Innova Schools Colombia launched a high-impact website that generated more than 14,857 visits per month, making it the primary means for acquiring new enrollments. ### About Company Innova belongs to an international network of schools with locations in Mexico, Peru, and Colombia. They have a flexible and innovative academic model that’s been recognized internationally by Harvard Business Review, The World Economic Forum, Business Insider, and others. ### Revolutionizing Education in Colombia [Innova Schools Colombia](https://www.innovaschools.edu.co/en-us/home) belongs to an international network of schools with locations in Mexico, Peru, and Colombia. They have a flexible and innovative academic model that’s been recognized internationally by Harvard Business Review, The World Economic Forum, Business Insider, and others.  Their pedagogical strategy helps create a learning environment that promotes communication and interaction among all members of the academic community. ### Innova Schools in Pursuit of Digitalization Innova Schools first reached Colombia in 2020. Their recent arrival and onset of the pandemic made fully enrolling their new locations in Bogotá a big challenge. In the absence of in-person learning, Innova Schools Colombia was forced to implement a digital process that would allow them to reach their admissions goals. They didn't have any kind of marketing strategy development tool before. At that point, their plan was to run digital advertising campaigns to encourage people to request more information, but they didn't have anything to endorse the education they offered. To get what they wanted, they needed a website that would help put them in a better position, get more exposure, and attract interested parties to their academic program. ### Getting to Know the Heroes of Inbound Marketing Innova Schools already knew about some HubSpot tools because one of their school networks used it and had recommended it; however, they hadn't developed a website and didn't know how to implement an inbound strategy.  That's when they approached [Digitalegia | Inbound Agency](https://digitalegia.com/), a Mexican Inbound Marketing agency, HubSpot partner, and experts in implementing smart, data-driven strategies using inbound methodology and web design. They were the allies that helped Innova Schools build their website through HubSpot and taught them the benefits of inbound as a digital strategy.   ### We searched, we analyzed and... we found it! After an analysis that included the opinions of employees, students, parents, and prospects, Innova Schools concluded that a digital platform was needed so the entire Innova community could find necessary information and so employees could maintain control of and manage leads, the admissions process, internal communications, and activity logs. Prior to HubSpot, the school worked in different non-interconnected platforms, which meant twice the effort for the school's operations team, complaints from parents, and more hassle in the admissions process. Implementing HubSpot was decided because this platform allowed us to integrate information from different areas and keep it updated in real time. ### Teaming Up with HubSpot Having learned about the platform's potential, Innova Schools Colombia decided to use all the CRM platform's tools: [CMS Hub](https://www.hubspot.com/products/cms), [Marketing Hub](https://www.hubspot.com/products/marketing), [Sales Hub](https://www.hubspot.com/products/sales), [Operations Hub](https://www.hubspot.com/products/operations), and [Service Hub](https://www.hubspot.com/products/service). Having all the modules was critical so the processes and tools could be integrated in the same place.  *”Using CRM has made every Innova user’s daily life easier because it‘s a tool that allows us to quickly identify what’s happening with our contacts and fully track their relationship with us.” Maria Fernanda Garzón, HubSpot Specialist at Innova Schools Colombia* ### Marketing Hub and CMS Hub Prior to implementing HubSpot's platform, Innova Schools, together with Digitalegia, created Buyer Personas profiles with corresponding purchase paths to understand the website's target audience and how users would behave, providing clarity on which process should be used to improve the user's experience and increase conversion.  Furthermore, as part of the planning phase, they followed the [Growth-Driven Web Design](https://digitalegia.com/diseno-web-que-conduce-al-crecimiento/) methodology and started with the design strategy to ensure that the launching platform was ready in just four weeks.  Integrating heat maps allowed them to understand user navigation and experience, giving them the necessary insight to optimize the website for growth and improve user experience (UX) to get parents to evaluate their investment and create the conversion leading to their children’s admission. - __Website Development:__ The website was built from scratch using HubSpot's platform, including all the elements that Innova School needed to attract customers and captivate them with the service described in the information. - __Acquiring and Nurturing Leads and Customers:__ Marketing Hub is one of the tools that has allowed them to nourish  and provide prompt, superior follow-up to parents and prospects. Their messages have a greater impact because they’re personalized, allowing them to get closer to the community. The use of [workflows](https://www.hubspot.com/products/marketing/marketing-automation) has been extremely helpful for nurturing and follow-ups by admissions counselors, who have a very detailed record of each lead's interactions and history. - __Automation Mechanisms__: Information requests and a calculator that allows parents to determine how much money they’ll need to invest in their children's education. - __Content strategy:__ aimed at these audiences by optimizing each strategy and sharing them through social media and e-mails. ### Sales Hub The entire buyer’s journey and contact management was mapped and set up directly in the CRM, customizing the admissions pipeline, from parents who are just looking for information about Innova to families already enrolled in the school and even for re-enrollment. Thanks to these adjustments, we’ve been able to achieve the following results:  - 9,609 prospects 1,319 new students  *”The sales software has made a difference in business management here. Having the opportunity to provide follow-up and knowing about what’s happening with each of our students and our business relationship with their parents, even before enrolling them, has  allowed us to meet our business goals time after time and achieve a high percentage of renewals,” Maria Fernanda Garzón, HubSpot Specialist at Innova Schools Colombia.*   ### Service Hub This tool has allowed them to shorten enrollment time for new students and manage the pipeline much more effectively. Faced with parents' need to address various issues, they’ve been able to immediately channel these requests with HelpDesk to someone who can provide a response and maintain excellent customer service for parents. ### In Pursuit of Perfection with HubSpot The relationship between Innova Schools and Digitalegia has been established and has advanced because of the good work done by the agency, demonstrating with facts and results that implementing HubSpot is extremely beneficial for them. *"With Digitalegia, we created a high-impact, organic website that has become the primary means for aquiring new enrollments," Tatiana Macaya, Business Director of Innova Schools Colombia.*  A 100% inbound strategy is currently being implemented through blogs, downloadable content, social media posts, pillar pages, and landing pages. Their partners understand the importance of working with HubSpot and how connecting and gathering information allows them to improve and make processes more efficient. By using the tool correctly, they’ve been able to collect very valuable information on each lead and offer increasingly personalized content and communications. Results are analyzed monthly and decisions are made based on reports and trends. The platform has been a key piece in the schools’ enrollment growth in Colombia.  Table of Contents Table of Contents - [Revolutionizing Education in Colombia](https://www.hubspot.com#revolutionizing-education-in-colombia) - [Innova Schools in Pursuit of Digitalization](https://www.hubspot.com#innova-schools-in-pursuit-of-digitalization) - [Getting to Know the Heroes of Inbound Marketing](https://www.hubspot.com#getting-to-know-the-heroes-of-inbound-marketing) - [We searched, we analyzed and... we found it!](https://www.hubspot.com#we-searched-we-analyzed-and-we-found-it) - [Teaming Up with HubSpot](https://www.hubspot.com#teaming-up-with-hubspot) - [Marketing Hub and CMS Hub](https://www.hubspot.com#marketing-hub-and-cms-hub) - [Sales Hub](https://www.hubspot.com#sales-hub) - [Service Hub](https://www.hubspot.com#service-hub) - [In Pursuit of Perfection with HubSpot](https://www.hubspot.com#in-pursuit-of-perfection-with-hubspot) Previous Next -  > Using CRM has made every Innova user’s daily life easier because it’s a tool that allows us to identify what’s happening with our contacts and fully track their relationship with us. Maria Fernanda Garzón HubSpot Specialist Innova Schools Colombia -  > With Digitalegia, we achieved a high-impact, organic website that has become the primary means for acquiring new enrollments. Tatiana Macaya Business Director Innova Schools Colombia. -  > The sales software has really made a difference in business management here. Being able to follow up and be aware of what is happening with each of our students and our business relationship with their parents, even before enrolling them, has allowed us to meet our business goals time after time and obtain a high percentage of renewals. Maria Fernanda Garzón HubSpot Specialist Innova Schools Colombia  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### UCD Professional Academy uses HubSpot to go from 0 to 8-figure revenue in 3 years - Education - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/university-college-of-dublin-professional-academy) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Marketing Hub - Sales Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) - 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25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### UCD Professional Academy uses HubSpot to go from 0 to 8-figure revenue in 3 years - Education - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/university-college-of-dublin-professional-academy) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) - 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Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### UCD Professional Academy uses HubSpot to go from 0 to 8-figure revenue in 3 years - Education - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/university-college-of-dublin-professional-academy) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Marketing Hub - Sales Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - 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