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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fldc&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fldc&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - LDC  # Retail Location Expert LDC Boosts Revenue 30% with HubSpot Professional Services 25-200 employees  - 4X increase in leads - 30% new attributed revenue - 57% of leads are from organic traffic Use Cases - Boost Sales Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Since turning to HubSpot, has increased its leads by over 4X and boosted its new revenue by 30%. ### About Company LDC identifies opportunities and mitigates risk for retail occupiers, asset managers and investors through the delivery of insights, market analysis and unique profiling. ### In Search of a Joined-Up Marketing Solution [LDC](http://www.localdatacompany.com/) started in business in 2003 as a retail property directory, and since then, it has grown its services exponentially. It now has a field-researched database of over half a million premises and offers its customers insights and market analysis on thousands of locations. However, by 2014, its marketing needed a rethink. Its website wasn’t easy to navigate, its valuable content was difficult to find and it had no way of collecting lead data. According to Mark Colgan, Digital Marketing Manager with LDC, the company needed a more joined-up approach. “LDC was dabbling in inbound marketing. It used MailChimp to send out email blasts, but they weren’t targeted or effective, while social media was being managed on an ad-hoc basis through Hootsuite. Nothing was integrated, so we couldn’t dive into the analytics to find out what worked and what didn’t.” LDC had already been introduced to HubSpot from its research into the inbound methodology. It had found the HubSpot blog and downloaded a number of reports and ebooks, which made it certain that an all-in-one solution was the way forward. “At the evaluation stage, the company bosses also looked at Eloqua, but they found it clunky and outdated,” explains Mark. “HubSpot had already gained their trust through its expert content, while the platform was a lot easier to use and at a better price point.” ### Making the Inbound Methodology Its Own LDC’s initial goals were to increase leads and convert them into sales, so it started out by uploading its [contacts](https://knowledge.hubspot.com/contacts-user-guide-v2) and using the [Email](https://www.hubspot.com/products/email) tool in Marketing Hub to send out more personalised and targeted communications. It also put HubSpot’s tracking codes on its webpages, so it could see what visitors were most interested in. However, without a dedicated marketing manager, it couldn’t do very much with the information it was gathering. Enter Mark, who was hired to take LDC’s use of the HubSpot Marketing Platform to the next level. He immediately began to build a strategy, where each marketing action he took would feed another. “First of all, I created our four main [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas). We have the retail/leisure occupier persona, which includes chain stores like Tesco, Dixons Carphone, Oxfam, and the investor/landlord persona, which covers people who own retail parks or invest in retail businesses. We also have a local government persona – councils who want to boost the attractiveness of their districts – and finally, we have our data partner persona, which are companies like Google, TomTom, Hibu who want to improve their points of interest data or search listings.” From that point, Mark could build [blog](https://www.hubspot.com/products/blog) posts and [landing pages](https://www.hubspot.com/products/landing-pages) targeted to each persona, adding [calls-to-action](https://www.hubspot.com/products/calls-to-action) (CTAs) and [forms](https://www.hubspot.com/products/forms) to drive visitor engagement and build up the database. “Having Forms on our Landing Pages saves so much time. They are synced with Salesforce, so when someone fills out their information, our salespeople can see what they are interested in, which really improves the conversations they have. As well as that, I can see at a glance how our marketing has directly influenced sales.” Mark uses the [social tool](https://www.hubspot.com/products/social-inbox) in Marketing Hub to schedule all of LDC’s social media posts and also gets alerts whenever the company is mentioned on Facebook or Twitter. He can then follow up with extra information or an offer. The [Marketing Analytics](https://www.hubspot.com/products/analytics) ties all of his work together – with it, he can see how well each of his campaigns is working and adjust his strategy accordingly. ### A Holistic Strategy That Converts Customers Over the past year, LDC has seen just how much of a difference that smart inbound marketing can make. It has increased organic traffic to its site, and today, 57% of leads come from organic search, while its Forms submissions have grown by 4X, from 1,000 to 4,224. As well as this, its sales cycle is considerably shorter, and 30% of its new revenue is directly attributable to its implementation of the HubSpot Marketing Platform. LDC is now using its unique content in a more considered way – in the past, Mark says, it used to give too much of its valuable data away upfront. Today, it gates more content behind Forms and also makes sure that there isn’t too much information in each download, so leads still are motivated to buy. It is an approach that is indeed working. Its content is generating colossal interest; one particular report, an analysis of the retail locations of a phone company, which had recently entered administration, achieved a 70% conversion rate. Mark plans to build on this success by delving more deeply into lead nurturing so that when a lead is sent to the sales team, they are already at the stage where they are ready to buy. “We have evolved our goals. At the start, we wanted to have a foundation in place so that we could do marketing properly. Our next step is to optimise those leads and understand what works best for us. We are going to be more automated and get busy with [Workflows](https://www.hubspot.com/products/marketing-automation) to map out the entire marketing funnel journey for each persona.” In terms of future plans, LDC wants to be the first port of call for anyone thinking about making a retail investment decision.“We want to get the right content to the right people at the right time, and the HubSpot Marketing Platform is going to be our springboard for doing that.”     Table of Contents Table of Contents - [In Search of a Joined-Up Marketing Solution](https://www.hubspot.com#in-search-of-a-joined-up-marketing-solution) - [Making the Inbound Methodology Its Own](https://www.hubspot.com#making-the-inbound-methodology-its-own) - [A Holistic Strategy That Converts Customers](https://www.hubspot.com#a-holistic-strategy-that-converts-customers) > HubSpot had already gained their trust through its expert content, while the platform was a lot easier to use and at a better price point. Mark Colgan Digital Marketing Manager  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 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Professional Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/bruntwork) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 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Professional Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/bruntwork) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - Professional Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect) -  ### Caxton increases web traffic by 65% with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/caxton-payments) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 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