In 2012, Lance Cummins got a call from a client with a sales rep from HubSpot on the line. Initially, Lance thought HubSpot software was a competitor to his agency. But, after multiple conversations, Lance realized that HubSpot and Nectafy could partner to bring more value to his clients than he could alone.
Once Nectafy was onboard, Lance decided to blog about his entire experience as a new partner. He tested out the software to find out for himself, “Does HubSpot really work?” That blog post made it's way onto the laptop screen of HubSpot’s Co-Founder and CTO, Dharmesh Shah. Dharmesh shared the blog post and within two days Nectafy had their first inbound marketing client (who is still a client today).