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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fnewcastle-university&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fnewcastle-university&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Newcastle University  # Newcastle University Upgrades Student Experience with HubSpot Education 1,000+ employees  - 250% increase in traffic - 25x increase in landing page conversion rates - 2x increase in email open rates Use Cases - Increase Traffic - Increase Conversion Rates - Integrate Company Data Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Since adopting HubSpot, Newcastle University has significantly increased traffic and engagement across the student journey. ### About Company Newcastle University is a global university with campuses in Newcastle upon Tyne, London, Singapore, and Malaysia. It enrols more than 27,000 students from more than 100 countries. It is a public research university with a focus on tackling global challenges. Before using Marketing Hub Enterprise, Newcastle University used a range of legacy, disconnected tools, and solutions that made the student journey fragmented. There was no way to personalize this journey or measure the results of campaigns from prospective students to registered students on campus. Marketing Hub Enterprise seemed like the ideal solution, and since its adoption, Newcastle University has skyrocketed traffic and engagement across the student journey. ## Challenges ### Searching For a Platform That Tracks the Full Student Journey As a global university with almost 30,000 students from over 100 countries, [Newcastle University](https://www.ncl.ac.uk/) wants to have an in-depth, complete overview of the entire student journey. Before HubSpot, they used several marketing tools, many of which were legacy solutions without automation or integrations. This challenge made it difficult to measure and understand which marketing efforts support a better student journey. Jonathan Sabarre, Acting Director of Marketing at Newcastle University, discovered HubSpot in a previous role and was excited to try it in his position at Newcastle University. His team initially used [Marketing Hub](https://www.hubspot.com/products/marketing) for email marketing and to build conversion-focused landing pages. “Moving forward, we’ve also started to see the value in embracing Marketing Hub as part of our social media strategy and integrating it in full with our paid media channels. We considered alternative platforms, but HubSpot allowed us to attribute the success of each channel and quickly became the first choice as an all-in-one marketing automation solution,” explains Jonathan. He also recalls the struggle of measuring the success of content and creative. The journey of a student at Newcastle University is complex and lasts for years. From a prospective student to an applicant and an offer holder to a registered student that spends three to five years on campus, having a way to see all of these touchpoints is essential. “From a recruitment perspective, lacking insight presents a real issue. We didn’t understand precisely which channels and creative we should use more proactively to support a better journey. The biggest challenge was not having a single platform integrated with all those touchpoints to give us that complete overview of the journey.” ## Solution ### Leveraging Data and Automation For Growth Although Newcastle University has a large core marketing team (around 60 people) and multiple faculty-specific marketing teams, implementation was smooth, due to a significant focus on communication with key stakeholders. "Given the highly complex legacy systems we've had in place, we made sure that all our marketing teams are very much part of the journey and decision making. This helped everyone see the immediate value of our investment through big wins of initial campaigns, which helped with credibility," says Jonathan. Thanks to the [SEO](https://www.hubspot.com/products/marketing/seo) and [Blogging](https://www.hubspot.com/products/marketing/blog) tools in Marketing Hub, Newcastle University started to organically rank with content in a way they weren't able to before. They implemented a pillar content approach and saw the best results with content that purely adds value to that entire student journey. Jonathan adds, "HubSpot has always been the leader in inbound marketing, so we knew we could rely on it when it comes to the content based on specific keywords we should target." From here, Newcastle University wanted to serve personalized content for a better experience. In the past, they had to create specific audiences manually. Newcastle built a custom integration with SAP,  a platform which they use to store and manage student information. Through this integration, Newcastle University is now able to automate effective and relevant messages to different audiences based on their point of conversion. "We've identified our core segments and built workflows and content in support of those segments. Then, if a segment isn't performing as well as we believe it could, we can filter those prospective students that aren't engaging with content in a very automated way and focus on creating content that would be more relevant to them." #### Personalization at Scale Relevant messaging is a top priority for Newcastle University's marketing team, and this applies to the look and feel of every email they send. They vary from simple, plain text emails sent from an individual at the university to newsletter-style emails with multiple call-to-actions. "The beauty of HubSpot is that flexibility to easily build and design several templates within your brand architecture that accommodate all your needs."  On top of this, Newcastle uses the Transactional Email add-on to ensure that essential communications with students reach inboxes. "When it comes to post-application, we can't run the risk of emails not reaching the inbox. That's why we use transactional emails with a [Dedicated IP](https://www.hubspot.com/products/marketing/dedicated-ip) which ensures high deliverability and engagement.", says Jonathan. Personalized video is another strategy Newcastle University successfully implemented. Thanks to HubSpot's [native integration with the online video platform Vidyard](https://ecosystem.hubspot.com/marketplace/apps/marketing/video/vidyard), they see much higher open rates and click-through rates in the post-application phase. "With the combination of Vidyard integration and A/B testing the subject line, sender name, and best times to send these emails, we're able to serve very personalized videos in a scalable way and drive much higher levels of engagement," Jonathan explains. ## Results ### Maximizing the Platform for More Traffic and Quality Engagement Newcastle University quickly saw results with HubSpot. In the first six months, __organic traffic increased by over 250%__. Conversions on many campaign landing pages have increased from 2% to 50% as more content is gated early in the funnel. The average email open rate also doubled: it jumped from __20-30% to 50-70%__. This success didn't happen by accident. "We wanted to make sure we're onboarding everyone correctly, so we mapped admin levels in HubSpot with the [HubSpot Academy courses](https://academy.hubspot.com/). The platform is already easy to use, but relevant workshops and courses helped everyone get comfortable with the platform. This way, we know we can use the Marketing Hub to its full potential." Jonathan says that having direct support from HubSpot and access to a dedicated technical expert has been invaluable. Newcastle University's quest to personalize the students' journey meant they needed a robust system it can customize to its needs. "We're able to plan for the quarter and see which technical priorities need additional support. We understand our resource gaps know that our contact at HubSpot will pick that up for us. The support isn't just technical, but also strategic, which has been brilliant." In 2021, Newcastle University also plans to take full advantage of the Sales Hub and empower its admissions team and other departments to support students. They want to keep delivering the most relevant and timely messages to keep working on the ultimate goal: advancing education and research to help society tackle the many challenges it faces. ### Customer Content Examples Check out some of the content that Newcastle University created with the tools in Marketing Hub Enterprise. #### Educational Blog Posts Newcastle creates a wide range of relevant, engaging, conversion-optimized blog posts that help the university get found in search and social media. [How to Prepare for University Interviews 2021](https://belong.ncl.ac.uk/blog/how-to-prepare-for-university-interviews)  #### Informational Guides Newcastle hosts their information-rich course guides using the landing pages tool in Marketing Hub. [International Undergraduate Guide](https://international-study.ncl.ac.uk/international-undergraduate-prospectus)  #### Effective Calls-to-Action Newcastle hosts their information-rich course guides using the landing pages tool in Marketing Hub.  Table of Contents Table of Contents - [Challenges](https://www.hubspot.com#challenges) - [Searching For a Platform That Tracks the Full Student Journey](https://www.hubspot.com#searching-for-a-platform-that-tracks-the-full-student-journey) - [Solution](https://www.hubspot.com#solution) - [Leveraging Data and Automation For Growth](https://www.hubspot.com#leveraging-data-and-automation-for-growth) - [Personalization at Scale](https://www.hubspot.com#personalization-at-scale) - [Results](https://www.hubspot.com#results) - [Maximizing the Platform for More Traffic and Quality Engagement](https://www.hubspot.com#maximizing-the-platform-for-more-traffic-and-quality-engagement) - [Customer Content Examples](https://www.hubspot.com#customer-content-examples) - [Educational Blog Posts](https://www.hubspot.com#educational-blog-posts) - [Informational Guides](https://www.hubspot.com#informational-guides) - [Effective Calls-to-Action](https://www.hubspot.com#effective-calls-to-action) Previous Next -  > We considered alternative platforms, but HubSpot allowed us to attribute the success of each channel and quickly became the first choice as an all-in-one marketing automation solution. JONATHAN SABARRE Acting Director of Marketing Newcastle University -  > We're able to plan for the quarter and see which technical priorities need additional support. We understand our resource gaps know that our contact at HubSpot will pick that up for us. The support isn't just technical, but also strategic, which has been brilliant. JONATHAN SABARRE Acting Director of Marketing Newcastle University -  > Thanks to the HubSpot platform, we can adapt to our client's needs and help solve whatever issue they’re having, faster than our competitors. MATTHEW MEEKINS Co-Founder and Operations Director Accommodation.co.uk  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### The Knowledge Academy increases sales 192% with HubSpot - Education - 1,000+ employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy) -  ### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ntucfirstcampus) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - Education - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper) -  ### Morehouse College Engages Prospective Students As a Leading Voice Using HubSpot's AI - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/morehouse) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Education - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - 1,000+ employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo) -  ### The Knowledge Academy increases sales 192% with HubSpot - Education - 1,000+ employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy) -  ### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ntucfirstcampus) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - Education - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper) -  ### Morehouse College Engages Prospective Students As a Leading Voice Using HubSpot's AI - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/morehouse) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Education - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - 1,000+ employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo) -  ### The Knowledge Academy increases sales 192% with HubSpot - Education - 1,000+ employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy) -  ### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ntucfirstcampus) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - Education - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper) -  ### Morehouse College Engages Prospective Students As a Leading Voice Using HubSpot's AI - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/morehouse) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Education - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - 1,000+ employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 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