The Challenge
As an innovative leader in the educational technology (EdTech) sector, Night Zookeeper faced the challenge of scaling its customer base and increasing user adoption cost-effectively. The company needed to optimise its digital marketing strategies to generate quality leads and convert them into loyal customers while maintaining a focus on privacy and data security.
The Solution
Night Zookeeper used HubSpot's integration with Google Ads to supercharge their marketing, leveraging their own first-party data to create personalised marketing campaigns that successfully reach and re-engage the right audience.
The Results
The proof is in the pudding: Since leveraging HubSpot’s Google Ads Integration, Night Zookeeper has seen
40% Increase in Revenue: By using first-party data to create precise and relevant audience segments, Night Zookeeper was able to tailor their marketing messages effectively, leading to a significant increase in revenue.
70% Increase in Customer Acquisitions: The optimised campaigns and targeted audience propositions resulted in a remarkable rise in new customer acquisitions.
50% Increase in Google Ads ROI: The integration allowed Night Zookeeper to better track the effectiveness of their ads, including offline conversions, leading to a significant improvement in ROI.
The Impact
Unlocking CRM-powered advertising through the strategic use of HubSpot’s Google Ads integration, Night Zookeeper successfully scaled its digital marketing efforts, boosting revenue growth and customer acquisition. This cost-effective approach means they’re able to keep teaching children a fundamental skill and empowering their imaginations.