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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fsendle&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - 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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fsendle&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Sendle  # Sendle Increases Traffic 3x with HubSpot Logistics 1-25 employees  - 300% overall traffic increase - 400% increase in acquisition - 50% increase in activation rates Use Cases - Integrations - Increase Traffic - Increase Conversion Rates Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Before HubSpot, Sendle used isolated platforms for their marketing and sales endeavours, but the company needed a more scalable solution. Here's how Sendle used HubSpot to align its teams and boost its ever-growing demand. ### About Company Sendle is a contract-free Australian delivery service that harnesses a network of couriers to send goods across the globe for small to medium-sized businesses in a fast, cost-effective, and user-friendly way. Craig Davis is the Co-Founder and Chief Marketing Officer of [Sendle](https://www.sendle.com/), a contract-free Australian delivery service that harnesses a network of couriers to send goods across the globe for small to medium-sized businesses. Before HubSpot, Sendle used a series of isolated platforms for their marketing and sales endeavours, but an unprecedented period of growth prompted the company to look for a more robust solution that could help them scale operations at the pace required by this growth. Sendle has since been able to use HubSpot to build out a marketing and sales funnel to cater for and further boost their ever-growing demand, resulting in some sensational success metrics. The company has seen a 3x increase in traffic since getting on board with HubSpot, as well as a 400% increase in acquisitions and a 50% increase in activation rates in 2017 due largely to significantly improved marketing efficiency. ### A Rapid Growth Period and No Way to Scale Sendle originally started out as a sharing marketplace with the purpose of keeping reusable goods out of landfills. Things like old toys and furniture would be traded on its platform, and in those early days, the company had a relatively unstructured approach to marketing and sales. There was no marketing funnel or sales pipeline in place to effectively guide leads through the customer journey and it used a vast array of isolated tools for day-to-day tasks.  A common issue that arose during this time was that people using the platform often needed a delivery solution to send and receive their items. This is when they uncovered the idea of Sendle as it is today, and decided to explore it further. After testing and optimizing the idea, Sendle found demand for its service rapidly increasing, along with the requirements of its team. It was at this point they realised that the company’s needs had outgrown existing ways of working and it now required a more robust automation suite to continue growing. “We were doing most things in Google Drive early on, with a bunch of other tools. When we discovered there was an appetite for our service, we needed a complete automation suite that could help us scale to meet that demand.” ### All-in-One Automation With an Enhanced Marketing and Sales Funnel After an extensive review of marketing automation tools available on the market, Craig felt that HubSpot was the best fit for Sendle’s needs and set the wheels in motion. With a tech-savvy team, Sendle was well-equipped to hit the ground running with HubSpot. Craig mentioned that the onboarding process was seamless and he was particularly impressed with the responsiveness of the HubSpot onboarding team when picking up any queries he had. Many of the Sendle team completed several of the certifications on the HubSpot Academy to get up to speed with HubSpot, while Craig himself is also in the process of completing the inbound certification. Once the team was up to speed, HubSpot was then integrated with Sendle’s internal booking system to create a central source of truth for the marketing and sales teams to work from. The marketing team began building a series of workflows within HubSpot to automate their customer onboarding process, as well as an array of automation and marketing emails. These were accompanied by a host of calls-to-action (CTAs) and landing pages to help streamline their self-service model, with Craig acknowledging that the ability to continually test these has proven invaluable in optimizing their campaigns. “We use HubSpot to test everything and it’s been fantastic for helping us figure out what campaigns work best for us and really get the most from them.” ### Supercharged Traffic and Customer Acquisition Sendle has been able to sustain its impressive growth trajectory with the same quality as before and also eradicate its previously fragmented approach to marketing and sales, replacing it with a robust, holistic marketing automation suite. This ability to continue scaling effectively has yielded some awesome results for the company, with customer acquisition increasing by over 400% and activation rates improving by 50% in 2017. Traffic has also increased by an amazing 300% and the overall business has been growing at an average rate of 20% month-on-month. However, Sendle isn’t stopping there, with plans to maximise the efficiency of existing channels and identify new ones that can provide further avenues for growth. Overall, Craig has been extremely satisfied with his HubSpot experience so far, stating: “HubSpot has enabled us to test, automate, iterate, and roll out campaigns at every stage of the marketing funnel that would otherwise require us to add 5-10 people to the payroll. Both the quality and the cadence of our marketing experimentation has lifted and we are getting significantly better outcomes. We’re very happy (HubSpot) campers!” Table of Contents Table of Contents - [A Rapid Growth Period and No Way to Scale](https://www.hubspot.com#a-rapid-growth-period-and-no-way-to-scale) - [All-in-One Automation With an Enhanced Marketing and Sales Funnel](https://www.hubspot.com#all-in-one-automation-with-an-enhanced-marketing-and-sales-funnel) - [Supercharged Traffic and Customer Acquisition](https://www.hubspot.com#supercharged-traffic-and-customer-acquisition) Previous Next -  > We were doing most things in Google Drive early on, with a bunch of other tools. When we discovered there was an appetite for our service, we needed a complete automation suite that could help us scale to meet that demand. Craig Davis Co-Founder Sendle -  > We use HubSpot to test everything and it’s been fantastic for helping us figure out what campaigns work best for us and really get the most from them. Craig Davis Co-Founder Sendle -  > HubSpot has enabled us to test, automate, iterate and roll out campaigns at every stage of the marketing funnel. Both the quality and the cadence of our marketing experimentation has lifted and we are getting significantly better outcomes. We’re very happy (HubSpot) campers! Craig Davis Co-Founder Sendle  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How HungryHungry Helps Hospitality Venues Serve Guests Better With a Marketing Team Built on HubSpot's Loop Marketing Framework - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hungryhungry-loop-marketing) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Logistics - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How HungryHungry Helps Hospitality Venues Serve Guests Better With a Marketing Team Built on HubSpot's Loop Marketing Framework - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hungryhungry-loop-marketing) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Logistics - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 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