Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fstorykit&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fstorykit&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Storykit  # Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration Software & Technology 25-200 employees  - 50% saved reporting time - 50% saved time with lead scoring Use Cases - Full CRM - Integrations - Sales and Marketing Alignment Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview Thanks to HubSpot’s LinkedIn Ads integration, Storykit is experiencing a wealth of high-quality leads and inbound meetings. Not only that, but they have been able to save time - meaning they can direct their efforts where they matter most. ### About Company Founded in 2018, Storykit is an AI video creation tool used by tens of thousands around the world to tell better stories. Storykit turns any content you can imagine into video: giving users the power to make videos that sell, engage, educate and convert. ## There’s always a story Telling stories is as old as time. They bring us closer together. They entertain. They build brands. [Storykit](https://storykit.io/) knows better than anyone the power of a good story. Storykit’s purpose? Help businesses around the world deliver more impactful messages.  Although officially launched in spring of 2018, the Storykit tale began way before that. And it began with asking questions. What if anyone who wanted to could create a high-quality video? What if you could turn any text into video? And what if you could do it all without losing quality, consistency and your brand?  In answering those questions, Storykit has grown to be the leading video creation tool in the Nordics and is fast expanding across Europe and beyond.  ## Making data-driven decisions daily In the beginning, they realized that they had to find a way to keep track of everything. Almost immediately, says Storykit’s Head of Sales, Emma Ekdahl, as they were growing and scaling, they “needed a user-friendly CRM for the sales reps to work in. Sheets, bits of paper and post-its? That wouldn’t do.”  A CRM that’s created for users is absolutely crucial for sales. Storykit found that HubSpot worked on multiple levels. An automation tool for driving leads. A platform allowing the team to make data-driven decisions. A way of carrying out email nurturing and follow-ups.  “When you have thirty or forty sales processes going on you need someone - you need HubSpot! - to help you. Something to tell you what to do and when to do it,” says Emma.  “Hubspot helps me get all the data to make daily and weekly decisions.” Helping out with that decision-making has been crucial to Storykit’s success, says Emma. “I would be nothing without HubSpot! It helps us all track, follow, and be up to speed with the sales process.”   ## Leads are their lifeblood Like a lot of businesses, leads are what propels Storykit’s success. When combining the HubSpot platform with [LinkedIn ads generation](https://www.hubspot.com/linkedin-ads), the results were powerful.  “The sales and marketing challenge we were most seeking to address with the LinkedIn ads integration was definitely lead generation,” explains Storykit’s Marketing Director, Jonna Ekman. “Lead gen forms on LinkedIn lower the threshold - we’re able to collect information on the LinkedIn platform without forcing customers to take another step to our website. This means we can still get all the information we need into HubSpot. Not only that, but it allows Emma and the team to experiment. To see what messaging works - and why. “We can A/B test different forms in the local language for different markets," says Jonna. “That increases our conversion rates, while also making the dialogue and collaboration between sales and SDR much more convenient.”   ## Seamless conversion tracking How do you know how well a campaign has performed and how to optimize your messaging in future? How can you tell where your marketing efforts are best directed? Where does a click, interaction, download, or purchase come from?  Enter, conversion tracking. And getting to grips with it was straightforward. “I really appreciate how seamless the conversion tracking process has been,” says Emma. “It’s so easy to follow each inbound lead on a contact level. You can see the exact ad they clicked on whether they filled out the lead gen form or continued to our site to complete a contact form.” Having such information at your fingertips, means that you can craft your messaging accordingly - perfect for marketing directors like Jonna. “Being able to export an Excel sheet with the necessary information means we can use that contact or company list in LinkedIn to create a more niche ABM-campaign,” she says. ## Directing efforts where they matter most Directing campaigns where they have the most impact has been invaluable to Storykit. Think of any finite resource at work - time, money, energy - and putting messaging in front of people where it won’t resonate, strips that resource. But put that time, money and effort into the right areas, and it lifts the whole team. They have the figures to prove it. With HubSpot and [LinkedIn Ads integration](https://www.hubspot.com/linkedin-ads), Storykit says that they have managed 50% saved time when it comes to lead scoring and 50% saved reporting time. Meaning the sales and marketing teams can direct their efforts where it matters most.  “HubSpot with LinkedIn ads has really helped us follow-up on results,” says Jonna. “It has given us the right insights we need to improve our marketing efforts. This helps us be even more effective. We can make sure that we’re doing the right activities moving forward: high-quality campaign set-up and ad content.” ## From an ad, to closing a deal For a company that helps the world tell better stories, the relationship between sales and marketing has always been a happy one. Yet although there has always been good alignment between the departments, they are always finding ways to improve.  “One thing we’ve been working really hard on, is getting leads of the highest quality possible,” says Emma. “We don’t want our sales team to spend a lot of time and effort on companies that aren’t a good fit. The only way to do that, is to constantly communicate with each other about what marketing is doing and what effect that has.” This approach is certainly working, with high-quality leads turning into high-quality deals. “Enabling the sales team to follow the leads from a specific LinkedIn ad all the way to a closed deal is amazing!” says Emma. ## Continuing to tell stories together Storykit says they are determined to get more users around the world telling their stories. And who better to tell stories than big companies with even bigger stories to tell? “We want to target larger and enterprise companies with active social media accounts,” explains Emma. “With the LinkedIn campaign manager, we can find the right kind of companies as well as the right person. We do this by combining targeting criteria, such as company size, member skills and job function.” The impact, says Emma, is clear. “We’ve seen that the majority of all our booked inbound meetings come through LinkedIn Ads,” she says.  And it seems that this is a relationship with plenty more chapters left in it.   “We see that LinkedIn is one of the best channels for us. With always-on campaigns running, we’re setting a good foundation for retargeting audiences. We’ve become increasingly good at targeting the right leads with the right content. Regardless of our business goals, HubSpot and LinkedIn Ads will be a huge part of reaching them.” Table of Contents Table of Contents - [There’s always a story](https://www.hubspot.com#theres-always-a-story) - [Making data-driven decisions daily](https://www.hubspot.com#making-data-driven-decisions-daily) - [Leads are their lifeblood](https://www.hubspot.com#leads-are-their-lifeblood) - [Seamless conversion tracking](https://www.hubspot.com#seamless-conversion-tracking) - [Directing efforts where they matter most](https://www.hubspot.com#directing-efforts-where-they-matter-most) - [From an ad, to closing a deal](https://www.hubspot.com#from-an-ad-to-closing-a-deal) - [Continuing to tell stories together](https://www.hubspot.com#continuing-to-tell-stories-together)  > HubSpot with LinkedIn Ads integration has really helped us follow up on results. It gives us the right insights we need to improve our marketing efforts which helps us to be even more effective. Following the leads from a specific LinkedIn ad all the way to a closed deal is amazing! Emma Ekdahl Head of Sales [Storykit](https://www.storykit.io/) [](https://www.storykit.io/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - Sweden - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/telavox) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - 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thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - Sweden - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/telavox) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - 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thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - Sweden - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/telavox) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - 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