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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com) - [Free Courses & Certifications](https://academy.hubspot.com) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Sunsail and The Moorings  # Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub Travel & Leisure Enterprise  - 63% faster average customer support response time - 13hrs to solve multi-department work orders versus 5-14 days - 10 operational processes unified into one system and workflow Use Cases - Improve Service - Full CRM - Integrate Company Data Products - [Service Hub](https://www.hubspot.com/products/service) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview For five sun-soaked decades, Sunsail and The Moorings have created unforgettable memories on the water. With HubSpot modernising marketing, service, sales, and operations, its customer care lives up to its spectacular real-life experiences. ### About Company With a fleet of hundreds of premier yachts and boats visiting 20+ breathtaking destinations from the British Virgin Islands and the wider Caribbean to the Mediterranean and the South Pacific, Sunsail and The Moorings run thousands of trips — from self-skippered adventures to all-inclusive charters with captain and chef. They are part of the Travelopia Group, the world’s leading collection of experiential travel brands. ### The challenge __Disconnected systems took the focus off customers__ As providers of premium travel experiences, the group puts the customer at the centre of everything it does, from the first point of contact to a warm welcome home. “Giving travellers cherished lifelong memories with friends and family is what we are all about,” says Sean Collins. As Head of CRM, Sean looks after customer experience, marketing, service, sales, and operations systems. Before HubSpot, they juggled multiple legacy systems — including Zendesk for support and Microsoft Excel, Outlook, and Teams — that were disconnected from each other and not integrated with the reservation system, creating complex manual processes and duplicate information. “Our hard-working crew always did what it took to give customers an amazing time, but time-consuming admin and workarounds could take their focus away from looking after travellers,” says Sean. With thousands of trips in progress and hundreds of support requests every week, the lack of integration between the business tools and reservation system impacted backend operations, too. “Playing email, text, and phone tennis at all hours was a real headache. For example, simply organising a boat repair could take up to 10 different screens to be updated and multiple calls to arrange trades, schedules, invoicing, and reporting,” says Sean. Whether it’s the holiday of a lifetime, a special occasion, or an annual family trip, any marine voyage is an enormous logistical challenge where every detail matters. “Making the sale is just the start of the operational workload. The journey to get that customer on a yacht safely and seamlessly has the biggest impact on their experience. With information spread across different systems, you're doomed to fail. If you're like us with over 1,800 charters this month alone, you need unified data to run the workflow and provide personalised service,” says Stephen Kvedaras, CRM Product Owner at Travelopia. ### The Solution __Putting the customer at the heart of the business__ Operating 24/7/365 across global time zones, in multiple languages, with guests embarking at all hours of the day, Sunsail and The Moorings needed a powerful solution to unify the customer experience end-to-end.  They also wanted to empower and support staff and crew with integrated operations systems so they could focus more on customers and less on administration and reporting. The business had already started using HubSpot [email marketing tools](https://www.hubspot.com/products/marketing/email) to create personalised messages — using data imported from bookings — but Sean knew from experience that the HubSpot customer platform could deliver so much more. With a skilled in-house team of marketers and technology specialists, they collaborated with HubSpot to implement [Marketing Hub](https://www.hubspot.com/products/marketing), [Sales Hub](https://www.hubspot.com/products/sales), and [Service Hub](https://www.hubspot.com/products/service).  Once they had centralised all customer information and fully connected the backend operations, they used HubSpot’s customisable APIs to integrate data with their existing reservation and booking systems, completing a two-way information loop across the organisation. This sophisticated Service Hub integration is a game-changer for Sunsail and The Moorings. Every trip involves many suppliers and moving parts, from boats available in specific regions to hotel availability, insurance, the particular sailing expertise required, visa regulations, safety specifications, and more.  “By breaking down multiple silos and consolidating everything, Service Hub not only gives our customer one home but their holiday as well. Getting each detail correct is how we ensure everything is just right when a customer arrives on their yacht,” says Stephen. ### The transformation __Delivering once-in-a-lifetime experiences every day of the year__ With a mission to enrich lives through travel, each Travelopia brand is focused on delivering luxurious personal service at every touch point, whether on the phone or on the water. “With marketing, sales, services, and bookings synchronised in real-time, HubSpot is now the single source of truth of everything to do with the customer, their boat, and their trip,” says Sean. # __Accelerated and unified customer support:__ Since moving from Zendesk to Service Hub, average support response times have been 63% faster, and centralising departments into one system has made a big impact. “Our service teams often rely on other internal teams to solve complex customer requests. Before consolidating our service delivery, we had interdepartmental wait times anywhere from 5 to 14 days. Since moving to Service Hub, average response times have dropped to just 13.3 hours, and it’s still falling,” says Stephen. Having a user-friendly interface with one ticket accessible by all teams, a centralised customer care workspace, and automated replies and alerts has made a world of difference. # __Personalised sales and marketing:__ For customers, researching trips can take a year or more. By tracking customer engagements such as web page visits, destination searches, email clicks, live chats, calls, and questions, the team understands exactly what people are interested in when it comes time for inbound or outbound campaigns. “We never bombard people with messages. Great marketing is a genuine service. It’s all about delivering relevant messages at the right time, personalised to our customers,” says Sean. # __Meticulous booking and planning:__ In the months before departure, the system centralises details such as guest specifications, service preferences, boating experience, special requests, destinations, transfers, and accommodation. “On top of fine-tuning logistics and preparing behind the scenes, we use Marketing Hub to share personalised content with guests, such as weather conditions, gear to pack, travel tips, and destination information based on feedback from past trips,” explains Sean. # __Seamless on-water operations:__ As the crew prepares, they can view booking details in real time to organise the boats, staff, catering, equipment, plane transfers, hotel pickups, and more. Life on the water can be unpredictable. If there are weather delays, issues, or itinerary changes, customer care and operations teams see that immediately — along with timely photos and messages — so they can preemptively make alternative arrangements and update travellers.   “As hosts, we’re like 5-star hotel concierges. Service Hub helps us anticipate and react to customers' needs and sort out all the details to make their trip as effortless and enjoyable as possible,” says Sean.  # __Post-trip service and follow-up:__ Using Service Hub’s [feedback surveys](https://blog.hubspot.com/service/surveys) and past activity tracking, Sunsail and The Moorings understand customers’ preferred destinations, travel times, boat types, skipper qualifications, and budgets. Personalising trip recommendations based on this data makes rebooking easy for the sales team. Taking this to the next level, Sunsail and The Moorings associate customers’ Net Promoter Score (NPS) scores with their profiles. If a survey is poor, it will automatically be added to the account manager’s pipeline with an alert for them to pick up immediately. “As a result, our NPS has been going up and up and up as we’ve enhanced and optimised our response times, personalised service, and satisfaction surveys over time with the help of Service Hub.” With brands across the wider Travelopia Group also using HubSpot, each business shares knowledge and best practices to maximise its benefits for customers and staff.  A future focus is further integrating online and offline marketing channels — from digital to trade shows, events, and direct mail — so the group can fully attribute and optimise marketing spend. “HubSpot has been brilliant for us. It’s the only tool that works across all stages of our customer journey,” says Sean. Table of Contents Table of Contents - - - [The challengeDisconnected systems took the focus off customers](https://www.hubspot.com#the-challengedisconnected-systems-took-the-focus-off-customers) - [The SolutionPutting the customer at the heart of the business](https://www.hubspot.com#the-solutionputting-the-customer-at-the-heart-of-the-business) - [The transformationDelivering once-in-a-lifetime experiences every day of the year](https://www.hubspot.com#the-transformationdelivering-once-in-a-lifetime-experiences-every-day-of-the-yea) - [Accelerated and unified customer support:](https://www.hubspot.com#accelerated-and-unified-customer-support) - [Personalised sales and marketing:](https://www.hubspot.com#personalised-sales-and-marketing) - [Meticulous booking and planning:](https://www.hubspot.com#meticulous-booking-and-planning) - [Seamless on-water operations:](https://www.hubspot.com#seamless-on-water-operations) - [Post-trip service and follow-up:](https://www.hubspot.com#post-trip-service-and-follow-up) > Sunsail and The Moorings have the best boats, crews, and destinations in the world. With HubSpot, we match that with world-class marketing, service, operations, and communications! Sean Collins Head of CRM Sunsail & The Moorings  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - Travel & Leisure - Enterprise - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - Enterprise - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - Travel & Leisure - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Enterprise - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 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Enterprise - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - Travel & Leisure - Enterprise - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - Enterprise - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - Travel & Leisure - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - Enterprise - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - Enterprise - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM - Enterprise - United Kingdom - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/allica-bank) -  ### HubSpot Unifies Post-Sales in Service Hub to Deliver a Seamless Customer Experience - Enterprise - Service Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hubspot-on-service-hub) -  ### ARC’s Sales Team Responds to Leads 94% Faster With HubSpot CRM - Enterprise - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/arc) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - Service Hub - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 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