Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Ftake-note&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Ftake-note&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Take Note  # Take Note Embraces All-In-One Professional Services 1-25 employees  - 22% increase in website traffic - 16% in customers - 116% increase in leads Use Cases - Improve Service Products - [Service Hub](https://www.hubspot.com/products/service) - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Since implementing HubSpot, Take Note has seen 20% growth in revenue while ensuring that it provides an exceptional customer experience. ### About Company Take Note is a UK-based transcription service with world-class customer support alongside the highest standards of security and ethics. ### Moving from Disparate Tools to All-In-One In 2006, the founders of [Take Note](https://takenote.co/) initially sought to build a community of freelance transcribers in their spare time. By 2010, the demand had grown enough for it to become a full-time business. They decided to create Take Note to provide high-quality transcription services while delivering world-class customer service and guaranteed delivery times. However, by 2018, Take Note realized that if it were to continue on its growth trajectory, it would need the tools to help it provide an exceptional customer experience. "At the time, we were using a lot of disconnected tools, like Google Analytics for reporting, Moz for SEO and MailChimp for email marketing. We also couldn't track leads and prospects and had no visibility on whether or not our PPC was working" explains Thomas Carter, Director of Marketing at Take Note. On top of this, Take Note tried out various CRM systems but needed an all in one solution that would help the business to grow. "We tried Sugar CRM and Infusionsoft, but they were extremely complex to set up and difficult to navigate. With all these disparate tools we were using, I felt like we were operating in the dark", says Thomas. While he had heard about Hubspot, Thomas was intrigued about HubSpot's attribution and reporting capabilities. Having started with HubSpot's Free CRM, Thomas decided to try out [Marketing Hub](https://www.hubspot.com/products/marketing). He was impressed by the look and feel of the tools within the Platform and believed that it could enable Take Note to provide the world-class customer experience that it desired. "Initially, the price scared me off. However, after trying out HubSpot, I realized that we were going to be replacing our disparate solutions with tools that were the same, if not better." The decision was made, and Take Note decided to go ahead, and signed up for the [Marketing Hub Profesional](https://www.hubspot.com/products/marketing/professional) in June 2016. ### Implementing a Robust Strategy For Growth The [HubSpot Onboarding team](https://www.hubspot.com/services/onboarding) helped Take Note with implementation which was quick and painless. "The process began by first bringing things over to HubSpot one by one. The HubSpot team enabled us to change all forms on our website to [HubSpot Forms](https://www.hubspot.com/products/marketing/forms). It wasn't long before we were collecting data, and I was pleasantly surprised because they could build up a manageable database of customers for the first time. We could finally see from where our new business originated", says Thomas. However, at this point, Thomas realized that he didn't have all the resources in-house to grow and build their Marketing department and sought the help of Gripped, a HubSpot Solutions partner to help them with their growth. "I wanted to leverage the knowledge that Gripped had of HubSpot to build the marketing department. It was clear that HubSpot was functioning well for Gripped and it's clients," explains Thomas. Along with Thomas, Steve Eveleigh, Co-Founder of [Gripped](https://gripped.io/), took a logical approach with Take Note that would enable them to learn more about their customer base. "We engaged just after Thomas had purchased and taken the first step in using Marketing Hub. Thomas did a good job of setting up basics, and most of the initial work was to map the customer journey." Gripped also optimized the customer interaction points through persona-centric content, CTA's and Forms, set up reporting and implemented live chat. "Within a short time, everything tracked effectively, and the customer journey followed a logical path," says Steve. Shortly after this, Take Note found it difficult to manage it's ever-growing sales pipeline while also providing an excellent customer experience. Thomas went to look for a solution but soon realized that HubSpot already had what he needed. "I initially approached HubSpot as a marketing tool and didn't know about the Sales or Service Offerings. It wasn't until I was working in the CRM that I realized all the potential capabilities. We realized that there's so much more we could achieve with [Sales Hub](https://www.hubspot.com/products/sales) through [Pipeline & Deal Management](https://www.hubspot.com/products/crm/pipeline-management), and [Service Hub](https://www.hubspot.com/products/service) with the [Knowledge Base](https://www.hubspot.com/products/service/knowledge-base)". After some consideration, Thomas decided to go ahead with the professional tiers of Sales & Service Hub in June 2018. The benefits of the new tools were felt immediately by the Take Note team. Working alongside the team from Gripped, Take Note started to gain back control of their sales process. "Before Sales Hub, the Sales team was working hard to keep up with customers and maintain communication. As everything was all in individual email inboxes, it was impossible to gain visibility and forecast results. Now, with Sales Hub, all communication is centralized, tracked, and they can run revenue forecasting." explains Thomas. Take Note was able to ensure that they provide a better experience for anyone who was looking to purchase their service. "Sales Hub matched our business needs perfectly as a lot of the potential customers did not purchase right away, and more information such as a quote to bring them further along the Sales Process." By adding Service Hub, Take Note was also able to ensure they created a customer-centric strategy. They began by using the [Feedback tool](https://www.hubspot.com/products/service/customer-feedback) to track customer NPS & CSAT, which allowed them to improve their services continuously as Thomas explains, "We really didn't expect these tools to be available from HubSpot. For us, it's invaluable to learn what customers think about us. Feedback from customers has influenced many of our decisions in the product development process." On top of this, Take Note is also using feedback tools in Service Hub to encourage its most satisfied customers to share reviews on Google, which are essential in a highly competitive market. "Without the NPS, we were blindly incentivizing customers to write reviews. Now, we can ask the right customers since they're following up with those who are the most satisfied with our services and it's more effective". Steve also believes that leveraging positive customer stories is hugely important to their growth. "When customers are willing to share their experience, it creates a differentiator and allows the uniqueness of Take Note to come to life." ### Results are only the Beginning Take Note began its journey with HubSpot to build an effective marketing strategy, gain visibility on their entire customer journey and build on its initial growth trajectory. Almost three years in, they have made significant improvements to their business, but they are only getting started. Since signing up in 2018, Take Note increased their website traffic by 22%. At the same time, their customers and revenue has grown by 16-22%. They have also seen a 116% increase in leads. Thomas is delighted with the journey so far, and values the control he now has of the business. "Before, I was just hoping PPC ads would turn into sales. Now, we have a much better pulse on marketing spend. Leads don't fall out of the pipeline, and we are converting more into customers. For me, that's been huge." While Take Note has achieved some great results so far, they have no plans to stop now, as Thomas explains, "There's still a growing opportunity in the transcription services market. It is competitive, and there is a real threat from AI and speech recognition. We use that technology too, but we think there's still a big market growth opportunity. I think for us that SEO is the way to grow within such a competitive market. We're making the right steps with the HubSpot Platform. Long term, we want to continue to focus on ensuring the quality of our services remains exceptionally high while using technology such as HubSpot to automate and optimize behind the scenes. We're investing heavily in technology, and there is a lot of tech behind the scenes to get it right." Table of Contents Table of Contents - [Moving from Disparate Tools to All-In-One](https://www.hubspot.com#moving-from-disparate-tools-to-all-in-one) - [Implementing a Robust Strategy For Growth](https://www.hubspot.com#implementing-a-robust-strategy-for-growth) - [Results are only the Beginning](https://www.hubspot.com#results-are-only-the-beginning)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - Professional Services - 1-25 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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Professional Services - 1-25 employees - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Service Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) - 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