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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
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__Marketing Hub__
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Marketing automation software](https://www.hubspot.com/products/marketing)
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Sales software](https://www.hubspot.com/products/sales)
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Customer service software](https://www.hubspot.com/products/service)
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Content marketing software](https://www.hubspot.com/products/content)
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Data management software](https://www.hubspot.com/products/data)
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CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
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__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
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\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
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\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
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Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
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__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
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- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
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- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
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### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fwheel-the-world-finds&hubs_content-cta=nav-resources-community)
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- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
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- Wheel the World

# Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration
Travel & Leisure
Small Business

- +65%
Increase in bookings
- 23%
Growth in leads
- 64%
Decrease in CPL
Use Cases
- Integrations
- Increase Leads
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
See how Wheel the World securely integrates HubSpot CRM with Google Ads to better share their vision of accessible travel for all.
### About Company
Wheel the World is an online travel agency that offers travel experiences for people with disabilities and older adults based on their accessibility needs. They work with local partners around the world to provide inclusive tours and activities that enable everyone to explore new destinations, try new things, and connect with other travelers.
Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration
Wheel The World is a unique travel company focused on providing accessible travel experiences for people with disabilities. With over 1 billion people worldwide experiencing disabilities that affect mobility and travel, Wheel The World recognized the opportunity to provide a solution for those seeking inclusive travel.
However, reaching their target market posed a challenge. Wheel The World's target market is a niche market, consisting of customers and companions seeking accessible travel experiences. To identify high-intent leads, Wheel The World needed to understand how to connect and earn the trust of their customers.
To overcome these challenges, Wheel The World turned to HubSpot. They utilized the platform to organize their CRM data and connect customer interactions during their lead to sale journey. HubSpot's Google Ads integration allowed them to leverage first-party data and identify which marketing flows were most efficient for the business.
The results were impressive. With HubSpot's help, Wheel The World was able to scale their customer base with newfound quality and expand their accessibility community reach. The company's marketing efforts were better understood, allowing Wheel The World to track initiatives, improve efficiency and performance.
Additionally, with Google's Offline Conversion Imports feature in HubSpot, Wheel The World could fill gaps in the 30% of bookings made offline.
*Ultimately, Wheel The World's strategic partnership with HubSpot and Google Ads, led to a 65% increase in bookings, changing people's lives by expanding access to travel experiences that were once impossible. Wheel The World's vision and purpose align with making the world accessible to everyone.*
Table of Contents Table of Contents

> Using HubSpot Google Ads integration enables us to use our first party data to identify which leads become clients and which marketing flows are most efficient.
Andrés Villagrán
Head of Marketing
Wheel the World

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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- [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management)
- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
- [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader AEO Grader](https://www.hubspot.com/aeo-grader)
- [AI Search Sensor AI Search Sensor](https://www.hubspot.com/aeo-sensor)
- [Make My Persona Make My Persona](https://www.hubspot.com/make-my-persona)
- [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator)
- [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates)
- [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons)
- [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website)
- [Connector for Claude Connector for Claude](https://www.hubspot.com/claude)
## Company
- [About Us About Us](https://www.hubspot.com/our-story)
- [Careers Careers](https://www.hubspot.com/careers)
- [Management Team Management Team](https://www.hubspot.com/company/management)
- [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors)
- [Investor Relations Investor Relations](https://ir.hubspot.com/)
- [Blog Blog](https://blog.hubspot.com/)
- [Sustainability Sustainability](https://www.hubspot.com/sustainability)
- [Contact Us Contact Us](https://www.hubspot.com/company/contact)
## Customers
- [Customer Support Customer Support](https://help.hubspot.com/)
- [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups)
## Partners
- [All Partner Programs All Partner Programs](https://www.hubspot.com/partners)
- [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app)
- [HubSpot for Startups HubSpot for Startups](https://www.hubspot.com/startups/partners)
- [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates)
- [Facebook](https://www.facebook.com/hubspot)
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- [Linkedin](https://www.linkedin.com/company/hubspot)
- [Reddit](https://www.reddit.com/r/hubspot)
- [Tiktok](https://www.tiktok.com/@hubspot)
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