[Skip to content](https://www.hubspot.com#blog-main-content)
- English : Select a language
- [日本語](https://www.hubspot.com)
- [Deutsch](https://www.hubspot.com)
- [English](https://www.hubspot.com)
- [Español](https://www.hubspot.com)
- [Português](https://www.hubspot.com)
- [Français](https://www.hubspot.com)
- High Contrast
- [Log in](https://app.hubspot.com/home)
[ ](https://www.hubspot.com/)
Menu
- [__Newsroom__](https://www.hubspot.com/company-news)
- [Get started free](https://www.hubspot.com/products/get-started)
- [Log in](https://app.hubspot.com/home)
- English : Select a language
Back
- [__日本語__](https://www.hubspot.com)
- [__Deutsch__](https://www.hubspot.com)
- [__English__](https://www.hubspot.com)
- [__Español__](https://www.hubspot.com)
- [__Português__](https://www.hubspot.com)
- [__Français__](https://www.hubspot.com)
- High Contrast
- [Log in](https://app.hubspot.com/home)
- [Home](https://www.hubspot.com)
- [Company-news](https://www.hubspot.com/company-news)
- Fall 2026 Spotlight: HubSpot just made its most foundational product release, giving teams a new way to work to get 3x better outcomes
# Fall 2026 Spotlight: HubSpot just made its most foundational product release, giving teams a new way to work to get 3x better outcomes
[HubSpot Communications](https://www.hubspot.com/company-news/author/hubspot-communications)
Updated: September 16, 2026
Play
Fall 2026 Spotlight: HubSpot just made its most foundational product release, giving teams a new way to work to get 3x better outcomes
AI-generated audio
7:33
- The all-new Breeze Assistant is the one tool you need to put HubSpot agents to work; just describe what you’re trying to do, and it handles the rest.
- It’s built on a strong foundation: every agent action runs on a CRM that stays current automatically, so teams can trust the output is always grounded in the right context.
- HubSpot combines business, team, and customer context in one place. When AI is fueled by this high quality context in HubSpot, businesses can create 3.6x more MQLs, win 3.2x more deals, and close over 2x more tickets. \[1]
*How does AI actually deliver ROI?* It's the question every business leader is asking right now, and everyone seems to have the same answer: context.
But it's not just any context. Real AI ROI requires a specific, dynamic understanding of your business, your customers, and your team. The kind most AI tools don't have, and what most companies don't even know they're missing.
This is what we call this Growth Context. When AI is fueled by this high quality context in HubSpot, businesses can create 3.6x more MQLs, win 3.2x more deals, and close over 2x more tickets __Growth Context results in real growth outcomes.__
These insights drove the most significant product release we've shipped in years. The all-new HubSpot is built on a foundation of Growth Context. It powers a new way to work and take action with __Breeze Assistant__. It lives in the new __Smart CRM__ that updates itself automatically. You control how Growth Context powers the platform in the new __Context Home__. And it’s all designed to give you outcomes.
"We hear from customers every day that they don’t want to think about which AI tools to use, they just want outcomes," said Duncan Lennox, Chief Product and Technology Officer, HubSpot. "So we reimagined HubSpot to be a platform that delivers those outcomes, and everything we unveiled today shows how AI can actually deliver real ROI when it understands your business."
### __Turning context into outcomes__
Nothing works right if your CRM is out of date, so we fundamentally reimagined it for the AI era. We built the new __self-updating Smart CRM__, fully powered by Growth Context, to be completely touchless. This means calls, emails, and meetings can be captured and synced automatically.
Our new __Context Home__ then gives you a score that shows how complete your context foundation is and where the gaps are, so you can drive better outcomes.
This is how Growth Context brings together your business, your team, and your customers in one place. The result is a platform you can actually trust to do the work, because it is always updated with the latest context.
### __Hey Breeze, help me build demand and win deals__
AI has come with promises of doing more with less. But somehow, GTM teams are having to manage more tools than ever before. So we asked: instead of needing a million tools to do one thing, what if you had one tool that could do a million things? That’s the vision behind our all-new __Breeze Assistant.__
This __Breeze Assistant__ doesn't just answer questions, it now takes action based on the direction you give it. Tell it what you need, it assigns the right agents to get it done, and delivers the proposals, reports, and campaign plans you need. And it’s all grounded in your actual CRM context.
Without Growth Context, __Breeze Assistant__ is just another chatbot. With it, every output is informed by the complete picture of your business. And that's the difference between a generative AI LLM that feels helpful and one that actually moves the needle.
### __Build demand__
The way marketers build demand has changed. Organic reach is declining, buyer attention is fragmented, and AI slop is everywhere. The teams winning right now are the ones who can grow new demand and convert existing demand.
That's what we built __Marketing Studio__ for. Once opened, it takes you from insight to action: it shows you your AEO visibility score, a campaign segment that's underperforming, or leads that came in but never got followed up. This means you're starting from actual insights. Then you can tell __Breeze Assistant__ what you want to fix, and it pulls in specialized agents, like our new content and campaign agents, to plan the campaign, create the content, and personalize nurture campaigns for every contact in the sequence. On average, early customers using __Marketing Studio__ create 81% more campaigns, and customers using __Breeze Assistant__ generate 2.2x more leads.
We've always believed marketers should be able to reach their buyers wherever they are. That's why HubSpot has continued to expand the channels you can activate directly from your CRM. And we're taking that further today. As the first CRM to integrate with __ChatGPT Ads__, you can now reach buyers directly in ChatGPT where they're actively researching and making decisions. Send that traffic to a HubSpot landing page, capture leads, and every contact gets enrolled in workflows and attributed alongside every other channel you run.
And your channel expansion doesn't stop there. Microsoft Advertising is now in HubSpot, which means you can know exactly which ads are driving pipeline and revenue, while analyzing performance across channels side by side without leaving HubSpot. Microsoft Advertising enables you to engage unique and high value audiences, like verified LinkedIn accounts, across Bing, Copilot, MSN, Outlook, and other Microsoft experiences. When you acquire a contact on one platform, you're then able to re-engage them across Microsoft's surfaces to increase your chances of turning that lead into a deal.
### __Win deals__
Reps are spending more time than ever on admin, and less time actually selling. As a result, deals stall, follow-ups get missed, and context doesn't carry between conversations. That's what we set out to fix.
__Breeze Assistant__ can now remove the admin burden from your sales processes. All you need to do is tell it what you need done, like prospecting. It can then pull in the updated __Prospecting Agent__ to monitor 40+ buying signals, assemble a buying group, and draft personalized outreach tailored to what actually moves deals.
And when a meeting lands, HubSpot's new __Mobile Notetaker__ captures everything in real time, whether you're on a call or in the room. Our revamped __Deal Progression__ then takes that transcript and automatically surfaces updates and adds them to the CRM, drafts follow-ups, and keeps deal plans current, all with one click approval. This means no more context lost between conversations, and no more time lost to admin. That's why customers using HubSpot's AI sales tools decrease time to close nearly in half.
But closing the deal is only half of it. With our new Revenue Hub, quotes generate themselves. So the moment a prospect is ready to move, HubSpot crafts a quote automatically using full deal context, eliminating the back-and-forth between commitment and signature. And once a deal is signed, HubSpot keeps revenue moving so nothing slips after the verbal yes. Workleap, a Canadian software company, used Revenue Hub to get from quote to signature in under 15 minutes.
To see everything from Fall 2026 Spotlight, visit hubspot.com/spotlight.
\[1] Data based on outcomes for Professional and Enterprise HubSpot customers using AI with high quality context versus Professional and Enterprise customers not using AI
Topics:
[Product news](https://www.hubspot.com/company-news/topic/product-news)
[Corporate news](https://www.hubspot.com/company-news/topic/corporate-news)
## Don't forget to share this post!
[](https://twitter.com/intent/tweet?text=%27Fall%202026%20Spotlight%3A%20HubSpot%20just%20made%20its%20most%20foundational%20product%20release%2C%20giving%20teams%20a%20new%20way%20to%20work%20to%20get%203x%20better%20outcomes%20via%20%40%20%20%27)[](https://www.facebook.com/sharer/sharer.php?quote=Fall%202026%20Spotlight%3A%20HubSpot%20just%20made%20its%20most%20foundational%20product%20release%2C%20giving%20teams%20a%20new%20way%20to%20work%20to%20get%203x%20better%20outcomes&u=https%3A%2F%2Fwww.hubspot.com%2Fcompany-news%2Ffall-26-spotlight)[](https://www.linkedin.com/sharing/share-offsite/)[](https://www.facebook.com/dialog/send?app_id=140586622674265&link=https%3A%2F%2Fwww.hubspot.com%2Fcompany-news%2Ffall-26-spotlight&redirect_uri=https%3A%2F%2Fwww.hubspot.com%2Fcompany-news%2Ffall-26-spotlight"e=Fall%202026%20Spotlight%3A%20HubSpot%20just%20made%20its%20most%20foundational%20product%20release%2C%20giving%20teams%20a%20new%20way%20to%20work%20to%20get%203x%20better%20outcomes)[](https://api.whatsapp.com/send?text=Fall%202026%20Spotlight%3A%20HubSpot%20just%20made%20its%20most%20foundational%20product%20release%2C%20giving%20teams%20a%20new%20way%20to%20work%20to%20get%203x%20better%20outcomes%0A%0A%24https%3A%2F%2Fwww.hubspot.com%2Fcompany-news%2Ffall-26-spotlight)[](mailto:?body=https%3A%2F%2Fwww.hubspot.com%2Fcompany-news%2Ffall-26-spotlight&subject=Fall%202026%20Spotlight%3A%20HubSpot%20just%20made%20its%20most%20foundational%20product%20release%2C%20giving%20teams%20a%20new%20way%20to%20work%20to%20get%203x%20better%20outcomes)
## Related Articles
prev next
- 
### HubSpot named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
Sep 24, 2026
- 
### HubSpot and OpenAI deepen partnership to bring AI transformation to every SMB
Sep 16, 2026
- 
### How HubSpot Customers Are Growing Faster with Agent CLI
Aug 11, 2026
- 
### Meet Agent Hub and Agent Builder: One place to build and manage AI agents with shared context
Jul 23, 2026
- 
### Welcoming TELUS Digital to the HubSpot Solutions Partner Ecosystem
Jul 22, 2026
- 
### Introducing Revenue Hub: Quote to cash, finally in one place
Jun 18, 2026
- 
### Tom Brady, Cynthia Erivo, Mel Robbins, Sunita “Suni” Williams and TBPN to Headline HubSpot’s UNBOUND 2026
May 12, 2026
- 
### One letter, fifteen years of evolution: Meet UNBOUND
Apr 07, 2026
- 
### HubSpot and TikTok make it easier than ever to turn TikTok audiences into customers
Apr 03, 2026
- 
### HubSpot's Customer Agent and Prospecting Agent: Now you pay when the task is complete
Apr 13, 2026
Back
Close
## Popular Features
- [All Products and Features All Products and Features](https://www.hubspot.com/products)
- [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo)
- [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting)
- [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking)
- [AI Content Writer AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer)
- [AI Website Generator AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator)
- [Email Marketing Software Email Marketing Software](https://www.hubspot.com/products/marketing/email)
- [Lead Management Software Lead Management Software](https://www.hubspot.com/products/crm/lead-management)
- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
- [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader)
- [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor)
- [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona)
- [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator)
- [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates)
- [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons)
- [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website)
- [Connector for Claude Connector for Claude](https://www.hubspot.com/claude)
## Company
- [About Us About Us](https://www.hubspot.com/our-story)
- [Careers Careers](https://www.hubspot.com/careers)
- [Management Team Management Team](https://www.hubspot.com/company/management)
- [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors)
- [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/)
- [Blog opens in a new tab Blog](https://blog.hubspot.com)
- [Sustainability Sustainability](https://www.hubspot.com/sustainability)
- [AI Instructions AI Instructions](https://www.hubspot.com/ai-instructions)
- [Contact Us Contact Us](https://www.hubspot.com/company/contact)
## Customers
- [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/)
- [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups)
## Partners
- [All Partner Programs All Partner Programs](https://www.hubspot.com/partners)
- [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app)
- [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners)
- [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates)
- [Facebook](https://www.facebook.com/hubspot)
- [Instagram](https://www.instagram.com/hubspot/)
- [Youtube](https://youtube.com/user/HubSpot)
- [Twitter](https://x.com/HubSpot)
- [Linkedin](https://www.linkedin.com/company/hubspot)
- [Reddit](https://www.reddit.com/r/hubspot)
- [Tiktok](https://www.tiktok.com/@hubspot)
[](https://apps.apple.com/us/app/hubspot/id1107711722) [](https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_US)
[](https://www.hubspot.com)
Copyright © 2026 HubSpot, Inc.
- [Legal Center](https://legal.hubspot.com/legal-center)
- [Privacy Policy](https://legal.hubspot.com/privacy-policy)
- [Security](https://legal.hubspot.com/security)
- [Website Accessibility](https://legal.hubspot.com/website-accessibility)
- [Manage Cookies](https://www.hubspot.com)