HubSpot announced today the launch of the Apps for Agency Services Program. This new program is designed to help HubSpot’s vast digital marketing agency partner community differentiate their service offerings from the competition and help the company’s growing number of powerful integration solutions tap into a new channel to resell their software. The program brings HubSpot Connect partners’ software into the hands of Platinum+ tiered digital agencies -- for free. Whether an agency partner decides to deploy video marketing offerings or build a webinar services package, the Apps for Agency Services Program aims to make it easier than ever for them to try, learn, and resell software that integrates with HubSpot’s software stack.
According to the most recent Martech graphic, there are nearly 7,000 software solutions in the digital marketing space alone as of 2018. The Apps for Agency Services Program is built on the premise that digital agencies should not only encourage clients to take advantage of these specialized capabilities, but they should offer integration solutions and services around them and help clients adopt a platform approach to doing business.
“Rapidly advancing marketing, sales, and customer service technologies are giving small and medium-sized businesses new capabilities that let them punch far above their weight class,” said Scott Brinker, vice president of platform ecosystem at HubSpot. “But many could benefit from experienced agencies and service providers who can help them apply these technologies more effectively. Our new Apps for Agency Services Program will give more agencies the tools and enablement resources necessary to meet that growing demand.”
HubSpot is uniquely positioned to provide agencies with this opportunity as it continues to grow its integration ecosystem and become an integrations platform leader itself. Integration partners who participate in the Connect Program will also benefit from being able to generate an entirely new revenue channel by accessing the clients of the agencies for which they provide software.
“As HubSpot continues to invest in its platform strategy, our goal is to bring together innovative developers, talented agencies, and small-to-medium-sized businesses to grow better together,” added Brinker. “We’re excited that our Apps for Agency Services Program will help match these partners and customers for their mutual benefit.”
Learn more about Apps for Agency Services and the types of services HubSpot is encouraging agencies to build.
Not a Connect Partner or an Agency Partner? Learn more about HubSpot’s partner programs here.
Originally published May 23, 2018 8:00:00 AM, updated January 19 2023