HubSpot Named the Leader in Usability for SMBs by Nucleus Research

HubSpot is thrilled to announced that we have been named the leader in usability in the latest marketing automation report from Nucleus Research. The report compares the four marketing automation vendors that would fall into the Leaders Quadrant of their Value Matrix - HubSpot, Pardot, Marketo, and Eloqua.

So how did HubSpot stack up? Nucleus found that we provide the best all-around solution for SMBs, particularly in the areas of usability and ROI. The report also notes that any marketer, regardless of skill level, can use the platform to perform a wide variety of tasks, and that we have a strong support network and training program.  

To determine where each vendor falls within the quadrant, Nucleus compared the core features and differentiators of each product, as well as key trends in the market, such as potential for delivering higher ROI, implications for micro-marketing, and improving lead quality.

“After looking at top vendors in the marketing automation space, Nucleus found HubSpot to be the leader in usability,” said Moira Smalley, research analyst at Nucleus Research. “We see it as the best all-around solution for small to medium sized businesses looking for a highly intuitive, easy to implement, easy to learn solution – delivered by a vendor who continues to pave the way in terms of thought leadership in the marketing space.”

“At HubSpot, we strive to create marketing and sales software that is not only easy to use, but that also provides our customers with the tools they need to grow their businesses,” said Christopher O’Donnell, VP of Product at HubSpot. “It’s great validation for us to be recognized for that commitment by the folks at Nucleus Research.”