Spotlight product deep dive: The complete customer picture with Breeze Intelligence, HubSpot’s new data enrichment and buyer intent solution

Powered by over 200 million company and buyer profiles, Breeze Intelligence, in beta now, completes your customer picture on HubSpot, and includes new data enrichment, buyer intent, and form shorting features 

Today, the customer journey is anything but linear—it’s an ever-changing web that’s difficult to track. And it means the typical data go-to-market teams collect isn’t enough. There’s so much more to be understood about your customers and prospects, from their buying behavior to their company’s industry. If teams only rely on data collected from direct engagements, they’re only getting a fraction of their customer’s profile—and their outreach will never truly be personal.

Powered by a dataset of over 200 million company and buyer profiles that’s continually refreshed, Breeze Intelligence gives businesses the most complete customer picture yet to power their growth. For GTM teams, that means more accurate audience segmentation, better targeting and personalization, stronger leads and a healthier pipeline, and, most importantly, better growth.

Karen Ng, SVP or Product at HubSpot, introduces Breeze Intelligence, HubSpot's new data enrichment and buyer intent solution

“Businesses today are using too many data tools and providers in an attempt to get a unified view of their customers,” said Matt Sornson, VP of Product at HubSpot. “This leaves them with a tangled mess of data and a bloated vendor budget. With Breeze Intelligence, we’ve built data enrichment and buyer intent directly into the HubSpot Smart CRM, giving go-to-market teams data they can depend on.”

Breeze Intelligence includes:

• Data enrichment to easily enrich company and contact records
• Buyer intent to easily identify high-intent, high-fit companies
• Form shortening to dynamically shorten forms and only show fields for data not included in Breeze Intelligence

Adam Webster, Senior Product Manager, Breeze Intelligence, introduces data enrichment

With Breeze Intelligence’s data enrichment, businesses have one-click data enrichment for company and contact records directly in HubSpot, with precise, standardized data, pulling from over 40 firmographic, demographic, and technographic attributes that are continually refreshed.

Alex Smith, Senior Product Designer, Breeze Intelligence, introduces buyer intent

Using Breeze Intelligence's buyer intent, marketers can define their target market, identify buyer intent signals, and add high-fit, high-intent companies to their HubSpot Smart CRM.

Matt Sornson, VP of Product, Breeze Intelligence, introduces form shortening

One in four people abandon a form because it’s too long.* With form shortening, a business can dynamically shorten forms when that data already exists in Breeze Intelligence. That means prospects aren’t spending valuable time filling in forms, and businesses only capture the data they need to understand, score, and route a lead. It’s a win-win.

Breeze Intelligence is available now in public beta.

Interested in more product deep dives from the Fall 2024 Spotlight? Learn more about Breeze, HubSpot’s new AI that powers the entire customer platform here. And what Marketing Hub and Content Hub are doing to help marketers win during the most challenging time yet here.