Keap isn’t as feature-rich as Salesforce, given its very different target market, but that can be a good thing when it comes to avoiding feature bloat and unnecessarily complex onboarding processes.
Keap's dashboard provides a valuable overview of the features that are most important to your business, alongside core insights to measure performance.
Its core features include a drag-and-drop campaign builder, landing page builder, website tracking tools, email marketing and reporting, marketing automation, invoices and quoting. These are all powerful tools and can be more than enough for smaller businesses.
Salesforce provides a similar feature set in terms of core CRM functionalities, but with a lot more scope for complexity and deep customization.
Sales Cloud offers advanced lead management, enabling sales teams to convert leads into opportunities by tracking them across a wide range of channels including social media, email and web. You can also generate and send quotes to B2B clients.
If you're chiefly looking for a marketing tool, Marketing Cloud delivers impeccably personalized customer journeys across email, mobile, social, digital advertising and DMP. There's a lot of scope for built-in automation, segmentation and 1-1 journey building.
With other products in the Salesforce family, including Pardot – their advanced B2B automation software – the sky's the limit for digitizing and customizing your workflows.