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Marketo’s inbound capabilities were quite limited and were more focused on outbound, email automation, and tracking. Even leveraging those capabilities was cumbersome; the user interface was not as intuitive as HubSpot’s.
Shorten campaign timelines
Marketo is powerful. HubSpot is powerful and easy to use. With HubSpot, you can collaboratively plan, generate, and repurpose content across email, SMS, web, Facebook, Instagram, LinkedIn, TikTok, YouTube, Reddit, and more – all in one platform. And with custom AI assistants that know your customers and your business, you're not just keeping up. You're pulling ahead.
Manage the full customer lifecycle
Marketo is great for nurturing leads and accounts, but it lacks tools to grow demand. HubSpot covers the entire funnel — from first impression to lifelong customer. Show up in AI-powered search results using AEO. Spot your best accounts with buyer intent data. Generate demand with ads and social. Then, close the loop with AI agents that prospect, engage, and convert. The whole funnel. One platform.
Unify data & operations
Marketing is only as good as the data behind it, and that's where Marketo falls short. HubSpot Marketing Hub comes with HubSpot Smart CRM built-in, so your customer data and marketing tools live in the same place. The result: AI-driven segmentation, dynamic email personalization, and customer journey insights that tell you exactly where to focus — all powered by a complete picture of every customer. Need to go deeper? Data studio pulls in external datasets, and data agent conducts custom research across the web and your CRM. One data model. Endless marketing potential.
Attract more customers with HubSpot today!
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
