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Salesforce Einstein Copilot vs HubSpot AI

Artificial intelligence is revolutionizing how business is done, and HubSpot is here to help. Harness the power of AI with our new Content Assistant, Campaign Assistant and ChatSpot tools, designed to streamline your day-to-day and help your business grow better.

Get started with HubSpot’s AI tools today!

HubSpot

HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.

HubSpot’s AI tools are specifically designed to help you leverage the power of AI, spark your creativity, increase efficiency, and ultimately help your business to thrive.

Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together.

Einstein Copilot infuses Salesforce’s proprietary AI models with generative AI technology from partners and data from the Salesforce Data Cloud. 

Key Products of HubSpot AI

  • Content Assistant [public beta]: AI content assistant works across HubSpot’s platform helping marketers, sales teams, and service professionals unlock productivity and creativity.

  • Campaign Assistant [public beta]: An AI marketing asset creator that can generate copy for landing pages, emails, or ads in just a few clicks.

  • ChatSpot [public alpha] : A conversational HubSpot’s AI-powered Smart CRM bot that sales, marketing, and service professionals can use as a stand-alone app or connect to HubSpot to maximize their productivity.

What Sets HubSpot Apart

Content Assistant

What Salesforce Einstein Copilot Offers:

  • Einstein Copilot personalized email content creation can be used to generate or edit customized emails (including subject lines and body content), through various channels such as email, mobile and web.
  • Personalized email content creation will be in pilot in October 2023, and generally available in February 2024.

What Sets HubSpot Apart:

  • HubSpot's AI-powered writing tool, a feature included with Content Assistant, allows businesses to quickly generate and revise copy for various programs and channels. Simply provide a prompt, and watch as HubSpot's content assistant tools create a first draft for your next prospecting email, social post, marketing email, CTA, knowledge base article, landing page, or blog article.
  • Content Assistant integrates seamlessly with HubSpot's marketing, sales, and service tools, enabling you to expand your content production across various channels.
  • Content assistant is currently in Public Beta and is available to all HubSpot users.
gen ai 1

The Content Assistant lets anyone write better blog posts faster and with less effort, making it an essential tool for any blogger or content marketer looking to improve their writing and grow their audience. (source)

Campaign Assistant

What Salesforce Einstein Copilot Offers:

  • Einstein Copilot can be used to generate or edit customized emails (including subject lines and body content), for your campaigns. Alternatively, you can utilize Typeface, a feature within the platform, to design visual assets that are relevant to your content.
  • With Einstein Copilot + Marketing Cloud, users can use natural language prompts to search Data Cloud profiles and discover new audience segments to focus on.

What Sets HubSpot Apart:

  • Why spend weeks crafting a marketing campaign that stands out when you can let AI do the heavy lifting? With Campaign Assistant, simply provide key details from your campaign and it will generate copy for your preferred platform in no time.
  • A personal touch can take a campaign from average to world-class; super-charge your marketing campaigns with AI!
Campaign Assistant Chose Landing Page, Email, or Ad copy

ChatSpot

What Salesforce Einstein Copilot Offers:

  • Einstein Copilot has the ability to create customized emails for sales representatives to send to clients, generate responses for customer service representatives to address customer inquiries, produce tailored content for marketers to enhance campaign engagement rates, and generate code for developers.
  • Einstein Copilot users can link their data to OpenAI's AI models or their own external model. They can use natural-language prompts in Salesforce CRM to create real-time content that adapts to changing customer information and needs.

What Sets HubSpot Apart:

  • With ChatSpot, you no longer need to go through the typical process of adding or viewing information in HubSpot; you can use natural language to do the things you'd normally do, such as building a report, scheduling a task or adding a contact. 
  • Adding a new contact or a company and their properties in HubSpot is easy, but with ChatSpot, it's even faster. Simply type in the details in the chat bar and let ChatSpot identify and populate the relevant properties.
  • You can also use ChatSpot as a stand-alone app, without connecting it to HubSpot, and let it help you with a variety of marketing or sales tasks such as SEO keyword research, content writing, prospecting, and research.  
chatspot in action

One of the most significant benefits of ChatSpot.ai is that it’s incredibly easy to use. The tool offers a simple chat-based interface that allows you to complete tasks quickly and easily. You don’t need to be a technical expert or have a deep understanding of AI to use ChatSpot.ai effectively. Instead, you can focus on your core tasks and let the tool handle the rest.

Feature Comparison

Total Cost of Ownership

HubSpot

Artificial intelligence is revolutionizing how business is done, and HubSpot is here to help. Harness the power of AI with HubSpot.

Salesforce

Sales Copilot & Service Copilot are priced based on user/mo, on top of either Sales Cloud or Service Cloud cost. Pricing has not been released for Marketing Copilot.

Capability
HubSpot 
Salesforce
Base License
Free
$$
Users
Unlimited
Pricing based off user/mo
Service & Support
Chat & Email support included
30% of net licensing fees
Training & Educational Resources
Included:
HubSpot Academy, Community
Included:
Trailblazer Academy, Community
Migration
$
Add-on
$$
Add-on
Customization / Configuration
Easy to customize & configure in-house
$$$
Often requires partner or developer support
Developer Support
$
$$
Integrations
$
App MarketPlace
$$
Salesforce AppExchange
Time to Value
$
51 days to activation
$$
~ 6 months to 1 year
Maintenance / Admin
$
Enjoy a seamless platform 
built on one code base

1 admin
$$
20 work hours to configure, regular updates required 
from a developer or partner

20-30 person admin team
Try free today

Customer Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

What are customers saying?

HubSpot's use of AI as a core CRM component has taken a step forward with the introduction of Content Assistant and ChatSpot AI. These cutting-edge tools are transforming content development, customer interactions, enhancing workflow efficiency, and boosting productivity across all functions.

Related Resources

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Content Assistant [public beta]

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Email Data Capture

Log and segment valuable email contact information while minimizing manual data entry and human error.

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AI Email Writer [public beta]

Automate email copywriting and delight your audience with a stream of valuable, click-worthy content.

Work smarter, not harder, using AI

Unlock Your Growth Potential Using HubSpot's AI Tools