HubSpot vs Squarespace
Whether running a business or sharing your professional work, your website is a key to attracting and converting the right people. Keep reading to compare two well-known website content management systems: HubSpot Content’s Hub and Squarespace.
Want to see all you can do with HubSpot’s Content Hub?
Overview
Both HubSpot vs Squarespace are easy to use and packed with useful features — but they have their differences. HubSpot is packed with tools to amplify your web strategy and scale with you as you grow, while Squarespace is better suited for specific niche applications such as small ecommerce stores.
What is HubSpot Content Hub?
Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.
What is Squarespace?
Compare by Price
| Feature | HUBSPOT FREE CONTENT TOOLS | HUBSPOT CONTENT HUB STARTER | HUBSPOT CONTENT HUB PROFESSIONAL | HUBSPOT CONTENT HUB ENTERPRISE | SQUARESPACE |
|---|---|---|---|---|---|
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Cost |
Free
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$
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$$
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$$$
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$
(source) |
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Offering
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HubSpot’s free CMS offers website analytics, email marketing, and live chat.
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Track your website’s performance with a standard web analytics dashboard.
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Help your website rank in search results with customized SEO optimization and A/B testing. Content Hub supports video hosting for up to 250 videos.
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Help your website rank in search results with customized SEO optimization and A/B testing. Content Hub supports video hosting for up to 250 videos.
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A simple guided SEO checklist and up to 30 minutes of video hosting. Certain plans offer advanced website analytics.
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Hosting
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All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
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All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
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All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
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All service tiers come with premium hosting. You can also easily connect your own domain through the domain manager.
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All Squarespace plans come with a year of hosting for one domain, with the option to attach additional domains to your account.
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Ecommerce
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HubSpot Content Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.
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HubSpot Content Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.
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HubSpot Content Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.
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HubSpot Content Hub works with the CRM tools to offer a native payment tool and an ecommerce bridge for more in-depth functions. Content Hub also integrates with popular platforms like PayPal, Salesforce, and Shopify.
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Squarespace enables users to manage rich product listings, track inventory, and sync with shipping providers.
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Updates/IT |
Content Hub manages all backend maintenance and updates.
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Content Hub manages all backend maintenance and updates.
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Content Hub manages all backend maintenance and updates.
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Content Hub manages all backend maintenance and updates.
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Squarespace does not require any development knowledge as it handles the updates and maintenance for you.
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Integrations/Plugins |
The Content Hub offers an extensive library of over 940 certified integrations
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The Content Hub offers an extensive library of over 940 certified integrations
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Gain access to powerful search engine optimization with the available Google Search Console integration.
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Gain access to powerful search engine optimization with the available Google Search Console integration.
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A few key integrations are available, but the list is not exhaustive.
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Training
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Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience.
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Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience.
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Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience.
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Learn to use Content Hub through the HubSpot Academy, an all-in-one training and education experience.
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Squarespace offers a smaller library of courses created by authorized trainers.
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Phone Support
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Access to HubSpot Academy & HubSpot Community
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24/7 in-app chat and email support.
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24/7 email, in-app chat, and phone support.
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24/7 email, in-app chat, and phone support.
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All paid plans come with 24/7 online customer care, and the top-tier customers get priority.
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Please note that HubSpot’s pricing and packaging is subject to change. Please consult HubSpot’s Product & Services Catalog for the most up-to-date pricing and packaging information. For more information on Squarespace's pricing, visit their pricing page.
Content Management Software That Grows With You
Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.
Compare by Feature
Four main areas stand out when comparing HubSpot vs Squarespace:
HubSpot
Content Hub boasts an impressive list of features to help you optimize your site — custom SEO recommendations, content marketing tools, Google Search Console, and machine-learning powered testing to help you isolate the best performing version of your website. Plus, pairing Content Hub with HubSpot’s marketing tools gives you a full view of your customer journey - from your website and beyond.
Squarespace
While Squarespace does come with a useful SEO checklist, it lacks ContentCMS Hub's advanced tools and customization. Squarespace has tools that help businesses optimize a small ecommerce website, but does not have the power of a connected CRM to fully optimize and personalize a website.
HubSpot
For businesses small and large that want unbeatable security and reliability, HubSpot’s Content Hub is an excellent choice. A dedicated 24/7 security team, SSL certificates, and activity logging keep your website secure, while integrated image compression and custom content delivery network (CDN) ensure lightning-fast speed.
Squarespace
Squarespace also boasts a security team committed to ensuring your data’s privacy. It utilizes SSL certificates and HSTS encryption for website sessions. However, websites made with Squarespace often struggle to load quickly without image compression services and with Squarespace's image-heavy templates.
HubSpot
Using Content Hub’s native features or third-party integrations like Shopify, ecommerce businesses can set up an online store and collect payments through their Content Hub website. When adding HubSpot’s Payments tool, users can collect many types of payments, set up SaaS subscriptions, and customize the payment page workflow.
Squarespace
Squarespace is optimized with small ecommerce stores in mind. Its main draws are the rich product listings and ease of use. Retailers can also track and manage their inventory and provide customers with a custom checkout experience and real-time shipping estimates.
HubSpot
Despite the powerful features that Content Hub offers, you can still easily create a beautiful and functional website with it. You don’t need any extra plugins to build a blog, landing page, or gallery. There's a custom look for everyone, with thousands of themes to choose from and intuitive drag-and-drop layouts. For the most flexibility, there is extensive developer documentation and community to help you build your website from the ground up with APIs and code.
Squarespace
Squarespace offers hundreds of customizable features and dozens of trendy themes. Many of the themes are optimized for creative portfolios, and several blog and ecommerce themes are also available. Still, Squarespace offers less customization for beginners and advanced developers than HubSpot.
What are customers saying?
CMS Hub [now Content Hub] is built for a high growth company. Companies who are a few years out of the startup space, and are becoming a most established brand. It has really powerful capabilities.
BEN STAVELEY
Global Sales Director
HubSpot is trusted by over 205,000 businesses in more than 135 countries.
A Community That Has Your Back
HubSpot Solution Partners
HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.
HubSpot Community
Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Content Hub for your needs, there are over 85,000 community members ready to answer your questions.
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Knowledge Base
You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.
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