Create Personalized Content Journeys
What WordPress Offers:
- WordPress offers a drag-and-drop website builder with thousands of free and paid themes available to customize your site to your brand.
- Originally designed for blogging, today, WordPress can be used to create websites, landing pages, blogs, and more. That said, personalizing content on WordPress can be a challenge because it lacks pre-built personalization tools and isn’t automatically connected to any customer or user data.
What Sets HubSpot 
- HubSpot Content Hub is powerful for developers and easy for marketers. Whether you want to write custom code or you don’t know how to code, HubSpot has got you covered. With hundreds of templates and themes, it’s easy to start building today.
- Unlike WordPress, HubSpot Content Hub brings together your content and marketing with advanced CRM-powered personalization. Generate traffic with SEO tools, personalize pages with smart content, capture leads through forms, nurture with email marketing, and more - no plugins or additional subscriptions required.
After just 6 months, customers who use HubSpot’s content tools see a 99% increase in inbound leads. (source)
Manage Content at Scale
What WordPress Offers:
- WordPress is a highly customizable CMS that can be used for websites of any size. It offers a variety of tools for managing web content, and plugins can be added to further extend its content management capabilities.
- WordPress can be used with any standard web hosting provider, but site hosting, security, and maintenance is not included. Moreover, WordPress does not include advanced content management tools like content staging, memberships, or URL mappings out of the box. Plugins are required.
What Sets HubSpot
- HubSpot Content Hub is highly customizable and built for scale. From premium cloud hosting to GDPR functionality and access restrictions, get everything you need to grow and thrive in one simple plan.
- Content Hub makes content management a breeze with tools like content staging, memberships and gated content, URL mappings, and more - all included. Furthermore, we’ve got the security and reliability infrastructure you need at scale covered.
After just 6 months, customers who use HubSpot’s content marketing tools see a 114% increase in web traffic. (source)
Optimize Content with Intelligence
What WordPress Offers:
- WordPress makes it easy to tweak and update your content over time, but lacks reporting and insights into what’s resonating with customers and driving your business.
- To get reporting and testing tools, you’ll need additional plugins, tools, or subscriptions.
What Sets HubSpot
- HubSpot gives you all the tools, reports, and insights you need to optimize your content at scale.
- Improve your reach with SEO recommendations, test your pages with a/b testing, monitor your performance with traffic analytics, and prove your marketing ROI with contact attribution - all not included in WordPress.
Customers achieve 237% higher landing page conversion rates with adaptive testing. (source)
AI Capabilities
What Wordpress Offers:
- WordPress does not offer any native AI capabilities; users are required to add/purchase plug-ins.
What Sets HubSpot
- HubSpot’s Content Assistant helps you create content faster and easier. It uses artificial intelligence to suggest topics, headlines, copy, and more.
- Use AI to generate images, create blog posts, narrate your blog, translate your content, and more. Further improve your efficiency by using Content Remix to quickly repurpose content for other channels and formats!
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HubSpot
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Wordpress |
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Pre-Built Themes
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Drag & Drop Editor (WYSIWYG)
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24/7 Security Monitoring & Threat Detection
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$$$ Depends on hosting provider |
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Premium Hosting
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$$$
Depends on hosting provider |
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Memberships & Gated Content
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Content Staging
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Dynamic Content & Personalization
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SEO Recommendations & Optimizations
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Multi-language Content Creation
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A/B Testing
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Forms
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AI Content Assistant
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AI Content Remix
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Contact Attribution Reports
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We were familiar with HubSpot’s landing pages tool in Marketing Hub, and I liked how simple and straightforward the backend is compared to WordPress. [Apptega worked with a web development agency to bring their site from WordPress into HubSpot.]
Joelle Palmer
Digital Marketing Manager
Apptega
HubSpot is trusted by over 194,000 businesses in more than 120 countries.
How HubSpot Measures Up
Our expert research team put in hours of work comparing the top 5 website builders in their field to bring you the best, most up to date information.
Free Content Tools
A free suite of content management tools for marketers and developers. Create or expand your website with free hosting, visual editing features, and more.
Websites Built on Content Hub
Companies trust HubSpot Content Hub to drive business growth. See what others have built with HubSpot’s tools, and get inspiration for your own website.
Deliver Seamless Digital Experiences with HubSpot today.
Content Hub has everything you need to build a powerful, optimized website that converts.
