What's New

Handle more email volume with confidence using Customer Agent

Customer Agent for Email works inside Help Desk to handle routine inquiries around the clock, while your team stays focused on complex, high-touch issues.

Because it's built into HubSpot, the agent draws on every ticket, purchase, and interaction to respond to the individual customer, not a generic template. Start with a percentage of conversations, limit coverage to specific hours, or review responses before they send so you can expand automation at a pace that builds confidence.

Track your brand's visibility in answer engines and take action with AEO  

AEO tracks how often your brand is mentioned when people ask AI answer engines like ChatGPT and Gemini for recommendations, and shows exactly how competitors are appearing in those same responses.

HubSpot uses your CRM data to help you track the right prompts automatically. When your brand is missing from a response, you get specific content recommendations tied directly to your HubSpot tools so you can close the gap fast.

Capture next steps and CRM updates with Smart Deal Progression

After each meeting, Smart Deal Progression analyzes the transcript alongside your deal history, emails, and notes to suggest CRM updates, draft a follow-up email, and surface next steps like sending a proposal or booking the next meeting.

Reps review and confirm while the context is still fresh, or return later without losing detail. Every conversation produces clear next steps, accurate pipeline data, and faster follow-through.

Launch campaigns faster with personalized Loop Marketing guidance from Breeze Assistant
 

Breeze Assistant is an AI marketing expert built into HubSpot that answers Loop Marketing questions and guides your team through foundational work, from defining ideal customer profiles to building campaign briefs.

Unlike generic AI tools, it pulls from your actual CRM records, campaign performance, and website analytics to give recommendations specific to your business. Teams new to Loop Marketing can go from zero to their first campaign in days; experienced teams get sharper, role-specific guidance the more they use it. 

Enrich contact and company records automatically with Data Enrichment 

Data Enrichment fills in missing fields and refreshes stale contact and company data in seconds, without anyone touching a spreadsheet.

New form submissions are instantly enriched with firmographic details like company size, industry, and revenue, so leads get qualified and routed before a rep ever looks at them. Better data means faster decisions, stronger personalization, and more conversions from the opportunities already in your pipeline.

Act on buying signals the moment they happen with Buyer Intent

Buyer Intent combines four signal types: website visits, research activity, company news, and contact-level job changes to show which accounts are actively moving toward a purchase decision.

When a key contact joins a new company, Buyer Intent automatically creates a lead so reps can reach out while the relationship is still warm. Your team spends less time guessing who to prioritize and more time reaching the right accounts before a competitor does.

New: Publish TikTok organic content, reply to comments, and see performance – all in HubSpot

TikTok in HubSpot brings your organic content, comments, and analytics into the same workflow you already use — no new tools, no context switching, no data silos. Because fragmented data makes it impossible to show what's actually working.