Winning a HubSpot Impact Awards means more than just a shiny trophy and a badge on your website. And losing means more than just “better luck next time”. Trophy or not, Impact Award submissions are a source of business growth that can be tapped for prospecting, attracting new talent, reassuring existing clients, and building a name in the partner community.
Impact Awards recognize HubSpot solutions partners that help their clients grow better. In addition to yearly performance awards, partners submit case studies to enter the quarterly category awards that showcase impactful client work using the HubSpot product. It’s no coincidence that our category award submissions are in the form of a case study. That way, win or lose, your submission is a customer story that validates your success as a company.
Even if you don’t have a trophy and badge to promote a win, there’s a lot you can do with a case study. Every Impact Awards category submission is reviewed by HubSpotters who give advice on ways to strengthen your case study. Start there. Then, think of ways you can build it into your business strategy.
Oxygen, a platinum partner, turns their winning case study blogs into PDFs for when leads ask about their track record and previous work. Alison Leishman, Strategic Director at platinum partner Spitfire Inbound, shared that she thinks of her team’s Impact Awards case study submissions as “a strong part of our sales process. They often bring potential clients to us, and serve as the final selling point.”
Read on to learn about more tactics you can start today to grow your business with your Impact Awards category case study submission.
If you’re lucky enough to win an Impact Award, you’ll get a PR kit to promote your win. Here’s how you can get the most out of it.
What’s even more engaging than a written case study? Bringing a big win to life with video. Starting this year, you now have the option to submit your customer success story as a video. Pick whichever format fits best with your company strategy, so you can easily repurpose it in your marketing efforts. There’s a 5 minute limit on video submissions and a 1,000 word limit on blog post submissions to keep you focused, and we’ve updated the awards rubric to allow your imagination to flow. Learn more.
If you had a project or client in mind while reading this, that’s a sign you should reach out to start the conversation. We’re now accepting Q2 Impact Award submissions, and we want to hear your story.
Read How 5x Impact Award Winner, OXYGEN, Uses Awards to Generate More Business.