The HubSpot Academy Agency Pricing & Packaging Series consists of two education events for marketing agencies to learn new strategies and tactics for packaging and pricing their services.
November 28, 2017 @ 1:30pm ET
Marketing and sales alignment is a top priority for organizations in 2018, and agencies that serve that initiative can benefit greatly by packaging their services to support marketing and sales teams.
Come join Sr. Agency Partner Manager, Barrett King, and HubSpot Academy Inbound Professor, Kevin Dunn, to learn packaging strategies for full-funnel services.
December 5, 2017 @ 12:00pm ET
Point pricing is a value-based model that ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver.
Point pricing is designed to:
- Drive productivity
- Increase profitability
- Improve performance
In this session, Paul Roetzer, founder and CEO of PR 20/20, will share origins of the concept, challenges faced in constructing the model, lessons learned while rolling it out to staff and clients, and tips for how agencies can re-imagine their own pricing models to drive growth and unlock profits.
