At Partner Kickoff held in February, we announced a plan to make continual improvements to the HubSpot Solutions Directory to help customers discover the right partner to help with their needs.
To that end, we’re incrementally rolling out a new, personalized homepage experience focused on helping visitors more easily navigate to the partners who best match their needs. This rollout will start with a small subset of users beginning January 8, 2024, and then to all users throughout January.
We understand that partners rely on the Solutions Directory for lead generation, which is why we’re very sensitive to any changes we make and want to provide transparency around our research and decision-making process for the new homepage.
We will be closely monitoring conversion rates during the initial incremental rollout with an aim to ensure the update is seamless and has a positive impact on partner listings.
We’re specifically looking for improvements to bounce rate, visitor net promoter score (NPS), the number of clicks to “contact a partner” on listings, and the number of clicks to “contact a partner” on accredited partner listings.
There is no action required of partners with this change — our only recommendation is that you review your profile and ensure that your listing is accurate and up-to-date. For questions or feedback, we encourage you to reach out to a member of your HubSpot account team.