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HubSpot Custom Integration Accreditation

Solutions partner accreditation for delivering custom-built integration solutions using the HubSpot developer tools
Preparation Guide

Updated for the February 2025 accreditation cycle

Ready, set, grow

The next application window for accreditations opens on February 2025

 

About This Program

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The HubSpot Custom Integration Accreditation is a credential that validates the skills and strategic experience required to scope, develop, and deploy complex, CRM-adjacent custom integrations to solve for unique client needs and requirements in the HubSpot CRM platform.

In addition to product-specific knowledge, the skills and experience required to earn this accreditation include elements of data modeling, customer relationship management, and needs-assessment-powered solutioning.

Eligible partners that have implemented complex custom integrations are encouraged to apply.

  • Which partners are eligible for this accreditation?

    • Are a Platinum, Diamond or Elite partner
    • Have designed and deployed a multi-object and/or bidirectional Hubspot integration project within the last 12 months, built using custom development or a custom integration built in an iPaaS solution (except for Zapier)
    • Meet the HubSpot Academy certification prerequisites and all other requirements outlined in the prep guide
    • All work completed by full-time employees of your organization

  • What are the benefits of earning this accreditation?

    • Improved recognition and discoverability in the Solutions Directory
    • Potential access to new program launches
    • Possible invitations to new product betas
    • Possible consideration for engagement with some of HubSpot’s largest and most complex deals

    Get all of the information you need in order to prepare for the judging process!

    Access the Preparation Guide

    How It Works

    To apply for this accreditation, partners should first verify that their organization has completed the prerequisite certifications (see below). 

    From there, the application process consists of two rounds:

    Before applying, partners should verify that they have at least 3 certified users for each of the following certifications, selected from a team of no more than 5 people for each of the following certifications:

    • Marketing Hub Implementation
    • Sales Hub Implementation
    • Marketing Hub Software
    • Sales Hub Software
    • Service Hub Software
    • Platform Consulting
    • Data Integrations
    • Salesforce Integration
    • Objectives-Based Onboarding
    • Reporting

    In addition, at least 2 users certified in CMS for Developers are required.

    You can review the entire prerequisite list of certifications in the Accreditations Prerequisite Learning Path.

    After meeting the prerequisite certifications, you will submit an application (one person per partner entity) including basic information about your organization and a series of real-world, existing business artifacts related to your work with custom integration development for clients—including your process for integration planning, documentation, and a successfully deployed integration. You will also be asked to provide contact information for a referenceable customer for HubSpot to contact to solicit feedback about their experience with your organization.

    Between Rounds One and Two: Your application materials will be reviewed by the HubSpot team to determine if you will move forward to Round Two. You will be notified by email of your application status and should also be able to check through your Submittable account.

    In this round, you will be asked to upload a video case study demonstrating your applied technical expertise and your ability to prepare customers to use the integration submitted in Round One.  

    After Round Two: Your application will be reviewed by the HubSpot team to determine if the accreditation will be awarded. You’ll be notified by email of your accreditation status and will be able to check via Submittable. 

    If you’re awarded the accreditation, you’ll be notified by email. You should then receive an “offboarding” email from the Accreditations team with next steps. You’ll also receive the Custom Integration Accreditation designation in the Solutions Directory.

    For more details about the prerequisites, application prompts, and required materials as it relates to applying to this accreditation, download and review the Preparation Guide.

    Testimonials

    The certifications required for the Accreditation force a familiarity with HubSpot's software and methodology, which is good and important, particularly for newer team members.

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    Applications are Closed.

    Application Window Opens in H1 2025