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Learn, Build, and Grow

App Partner Resources

Whether you've been an app partner for a few months or a few years, stay up to date on the best content and resources for growing in the HubSpot ecosystem. 
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Newsletter

Subscribe to the Monthly App Partner Newsletter to stay up to date on important App Partner Program updates. 

App Partner Success Stories

Learn about success stories from App Partners and content around best practices.

Enhance

Review HubSpot's resources on improving your integration

Review developer documentation & resources

Review HubSpot's API docs to learn more about what additional functionality you can incorporate into your integration, or browse the forum for answers to technical questions.

Get certified in the App Marketplace

Stand out in the App Marketplace and build trust and symbolize quality with prospective users of your app through app certification. Once certified, 

Use this template to draft a press release. Please allow 7-10 business days for HubSpot to approve and/or provide edits. 

Please note, HubSpot does not distribute the press release on your behalf. 

Solve for the customer

Determine which features and capabilities will benefit joint users and customers. For example, app partner, Arrows, deleted 1/3 of their product to focus on building a deeper HubSpot integration within the HubSpot UI. 

Measure your app's performance and address customer feedback

Use customer feedback to improve your app. You can view performance metrics for any app listed in the App Marketplace in your developer account. 

Grow

Read resources to help you grow app adoption and acquire new customers

Recruit ratings and reviews

Ratings and reviews are an important factor in a customer's buying decision. Customers look at reviews to understand which solution will fit their specific business needs. Good reviews can build trust in you as an app partner and the ecosystem as a whole. 

Create a useful demo video

A great demo video showcasing your app's features while also explaining how your software works with HubSpot's platform can help convert more customers. 

Optimize your app listing and ensure it is up-to-date

Your app listing page is the core source of information for our internal teams, prospects, and customers to learn about your integration. Ensure you're putting your best foot forward by keeping it up-to-date. These give five tips linked below will help you optimize your listing for success.

Leverage best practices from other app partners

Learn how to leverage content with examples from other app partners. The checklist below links to examples of ways to market your integration from app partners. 

Bring your app to market

Go through this list of best practices to promote your app and increase awareness and adoption.

Work with the App Partner Management Team

When you join the App Partner Program, you will have access to the App Partner Management team. They act as a liaison with HubSpot and can help support you. Navigate to your listing page details in your developer account for contact information. 

Work with Solutions Partners

As an app partner, working with HubSpot solutions partners can drive customer acquisition and retention. Learn about tactics that will help you be more successful in your collaborations with solutions partners. 

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Opportunities

More to come here!

Events

Join us at these upcoming events and tune in to the recordings for SaaS leaders and partner professionals

Partner Survey

We're always here to listen to your feedback. That's why we've created the HubSpot Partner Always On survey, a convenient way for you to share your thoughts with us at any time and help us improve our App Partner Program.

FAQs

You can review the requirements here

You can find your App Partner Manager's contact information in your developer portal under "Manage Listing."

No. HubSpot does not do revenue shares with its app partners. 

You can view performance metrics for any app listed in the App Marketplace in your developer account. Success metrics include app installs, app uninstall feedback, and you can add UTM tags to further measure engagement. Learn more.

Some ways include:

  • Building an in-app experience with your app that makes it easier for users to stay within HubSpot
  • Collaborating with HubSpot's go-to-market teams.
  • Learning the HubSpot product in order to understand how customers are using the platform

Check out the partner case studies linked above to learn more about how some of our app partners have seen success and growth in HubSpot's ecosystem.