By the end of the last financial year, we got 80% of our revenue from retainers. This year, we will hit 90%, and that’s a wonderful thing. We can invest in building relationships, and we can invest in training our staff to really understand what works for each client.
Founded in 2007 by Ryan Malone, SmartBug Media is a full-service inbound marketing agency based in Irvine, CA. Before partnering with HubSpot in 2011, the agency relied on project-based work that varied month-to-month with ROI that was difficult and time-consuming to provide using many disparate systems.
Today, it's one of the highest rated agencies in the HubSpot marketplace and recommended by many of their healthcare and technology clients to spearhead marketing growth and success.
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Three Year Revenue Growth
Profitability Above the Average Agency
Increase in Retainer-Based Work
Our Channel Account Manager [Claire Chazen] is regularly sharing best practices and helping us investigate our SQLs for opportunities to advance them down the buyers journey to close. She's constantly sharing learnings that her HubSpot Sales training as a CAM has imparted.
When we first became a partner agency, [our Channel Account Manager] Jacob was really our guide. He helped us navigate and understand what we needed to do and how we were going to have to evolve in order to be successful.
We've had a great relationship with our Channel Account Managers from the very beginning. They truly want to help our agency above all else. It's clear that HubSpot is committed to this win-win approach with their partner agencies.
Your Channel Account Manager (CAM) is here to help plan for and sell new inbound marketing retainer clients and create a sustainable sales growth strategy.
CAMs are like your own personal sales coach. They are with you every step of the way throughout the sales process.
They can help identify good fit prospects, and will guide you through your first few sales.
Your Channel Consultant (CC) is here to help you develop your inbound services retainer and help you execute your first inbound campaign for your clients.
CCs are like your own personal inbound marketing coach and resources.
They will help you expand your services offering, and can answer any of the software questions you may have.