How to Help Your Clients’ Sales Team Transition to Inbound Sales
Featuring Dan Tyre, Director, HubSpot. Hosted by David Weinhaus, Head of Partner Sales Enablement, HubSpot
Friday, June 21 at 11:00 AM Boston/4:00 PM Dublin
Inbound marketing is a philosophy that embodies helping rather than pushing. While inbound marketers have embraced the approach, many sales teams have been left behind. Hear tips and techniques to introduce inbound concepts, explain the value, encourage cooperation, and win the hearts, minds, and quota of your clients’ sales team.
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Turning the Growth Stack into Green Stacks: How to Land Larger Retainers by Offering Sales Services
Featuring Jeff Bell, Chief Operating Officer, Mindscape. Hosted by David Weinhaus, Head of Partner Sales Enablement, HubSpot
Friday June 28 at 11:00 AM Boston/4:00 PM Dublin
Have you thought about expanding your service offerings to include sales, but haven’t quite made the jump? Hear how Jeff Bell, Chief Operating Officer of HubSpot Partner Agency Mindscape, learned how to sell, price and package sales services as an extension of their marketing services and how they turned one customer into a big success story.
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Transforming our Agency with Sales Services
Featuring Becky Murphy, Managing Director, BabelQuest
Wednesday, July 10 at 11:00 AM Boston / 4:00 PM Dublin
How does a marketing agency transform into a leader in not only marketing services, but sales services as well? Hear from Rebecca Murphy of Babelquest as she walks through the process her agency went through to make this transformation into offering sales services to her clients. You’ll learn how they operationalized their agency for this model, ways to get quick wins if you’re just getting started with sales services and hear a sales hub customer win story.
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How HubSpot Does It: Running a Top Notch Exploratory Call for Sales Services
Featuring Katharine Fischer, HubSpot Principal Channel Account Manager
Friday, July 26 at 11:00 AM Boston / 4:00 PM Dublin
Katharine Fischer, long-time HubSpot Channel Account Manager, is an expert at uncovering a prospect’s pain, having worked with thousands of them over her 11 years at HubSpot. Since HubSpot Sales Hub was launched, Katharine has been applying her exploratory skills to not just selling marketing solutions, but selling sales solutions too. In this interactive session featuring a live role play, hear how Katharine uncovers and drills into a prospect’s pain, helps them articulate their goals and challenges, and begins to help them grow better using sales services.
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Be Your Own Best Customer - How Successful Partners Use the HubSpot CRM and Sales Hub to Stay Organized, Increase Productivity, and Accelerate Sales
Featuring Oscar Zamorano, HubSpot Channel Consultant and John Serrantino, HubSpot Channel Account Manager
Monday, July 29 at 12:00 PM Boston / 5:00 PM Dublin
The HubSpot CRM is not just about helping your clients sell better and faster, it is about helping your firm do the same. In this session, we'll go beyond basic CRM setup, and share how we recommend partners customize their CRM, including their deal stages, lead definitions, lead handoffs, lead follow up email templates, meetings links, and more. Join Oscar Zamorano, HubSpot Channel Consultant, and John Serrantino, HubSpot Channel Account Manager, as they share how to tailor and optimize your CRM for your firm’s success.
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How HubSpot Does It: The Art of Leading a Compelling HubSpot Sales Hub Demo
Featuring Katharine Fischer, HubSpot Principal Channel Account Manager
Friday, August 2 at 11:00 AM Boston / 4:00 PM Dublin
It's not that hard to demonstrate HubSpot Sales Hub to prospects. After all, it is designed to be easy to use. However, giving a delightful demo that artfully connects the prospect's pain, use cases, and circumstances to the software in a meaningful and memorable way is taking it to the next level. In this interactive session, Katharine Fischer will share how she gives a compelling demo for HubSpot and sales services and how you can too.
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The Simple Way to Get Started with Account-Based Marketing Services: How to Help B2B Sales Teams Better Pursue Strategic Accounts
Featuring Mike Rose, CEO, Mojo Media Labs
Friday, August 9 at 11:00 AM Boston / 4:00 PM Dublin
Mike Rose is obsessed with inbound and account-based marketing (ABM). What is ABM? According to Sirius Decisions, it is a strategic approach marketers use to support a defined universe of accounts that helps align marketing to sales to deliver better execution and revenue. In this session, Mike will share his experience deploying inbound and ABM in tandem and his 3 easy steps an agency can use to get started with ABM services today. Want to peek at Mojo's work before the session? Check out their ABM Resource Hub.
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Leading with Sales: How One HubSpot Partner Went Platinum in 18 months using Sales Services
Featuring John Elmer, CEO, Bayard Bradford
Wednesday, August 21 at 11:00 AM Boston/4:00 PM Dublin
Bayard Bradford is an 'industrial grade digital marketing firm' that believes that helping their clients sell is not just an option, but a necessity. Embracing this philosophy, they've become a HubSpot Platinum Partner in just 18 months. Join John Elmer, Bayard Bradford's CEO, as he shares his firm's secrets to success, including how to get sales managers demanding HubSpot CRM, how to break down the silos between marketing and sales, and how to use the Ultimate Guide to HubSpot Sales Hub Deployment, a guide his firm has authored, to achieve better client results.
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