New on
May 21, 2020
For the longest time, the company object in HubSpot could only have one associated domain. One company was equal to one domain. Real talk: that's overly simplistic.
Many companies have multiple domains that represent their business. Maybe your company operates in more than one country, or maybe you've acquired other companies. Maybe you just didn’t like your original domain and changed it, but you still keep the old domain for their email.
Last year, HubSpot broke the "one domain per company" by introducing company deduplication and company merge - two tools that make it possible for a company to have one primary domain, then a number of secondary domains. For example, we can now merge the company records associated with hubspot.com and developers.hubspot.com into a single record, with hubspot.com as the primary domain. When we do that, all activity associated with developers.hubspot.com will move onto the company record associated with hubpsot.com, and future activity will be logged there too.
Company merge and de-duplication are great. But they’re reactive. You can only merge two (or more) companies when duplicates already exist. With today's change, you can now proactively add multiple domains to a company. That'll ensure that all the activity associated with a company is attached to the right company record, your CRM stays clean, and your team remains efficient.
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