Here's What's New in HubSpot.

When you think about the keywords report in HubSpot, you have likely used it to help decide what to write about, and how your existing content is performing. But today, search is about much more than just keywords. As marketing continues to evolve the rise of machine learning, artificial intelligence, and conversational search mean that the same keyword-centric formula we used years ago no longer works.

New year, new tools. There’s been a lot of exciting updates within HubSpot to kick off the new year. In this video we'll walk you through a quick roundup of some of the most important features.

HubSpot now automatically combines all CSS files on HubSpot CMS hosted pages into a single combined and minified file at the time a page loads.

What is it?

All Content Settings have been moved to one unified location wtihin HubSpot.

What is it?
With the snippets tool, you can quickly add commonly used phrases or paragraphs wherever you work. Previously, the snippets tool was available in the CRM; allowing you to add snippets to the notes you write and emails you send from the CRM. Now live, the snippets tool can also be used in Gmail and most versions of Outlook.

Facebook is a powerful way to reach any audience - whether you're a B2B or B2C marketer. Globally, people spend an average of 50 minutes a day on Facebook, giving marketers ample opportunities to connect with the right people. Lookalike audiences lets you target Ads to people on Facebook who resemble your website visitors, or contacts already on one of your contact lists within HubSpot. The feature uses powerful machine learning to parse Facebook’s massive network to expand your audience. It’s a proven way to generate more qualified leads through your Facebook Ads, and increase your ROI.

What does this integration partner do?
Rybbon is a digital gift sending service. Their product enables you to send gifts, donations, and rewards to your customers via email from a workflow in HubSpot.

What is it?
The ability to manage Salesforce Suspension Notification Emails from within the Notifications Center.

What is it?
In HubSpot CRM, email conversations are now threaded on timelines in HubSpot --- so all the back-and-forth replies are grouped into a single, easy-to-digest block.

In March 2018, we will stop sending the weekly/monthly portal summary emails out to HubSpot users. These emails are currently controlled within the Notifications Center.

What is it?
The new Design Manager is now in an open beta, and is available to all HubSpot Partners. Part of this new Design Manager is the new modules framework, which allow you to bundle HTML/HubL, CSS, and Javascript elements directly into the module.

What is it?
Now live is the ability to catalogue your custom meeting types directly within the meetings tool.

What is it?

Now live is a redesigned version of the HubSpot Connect integration listings directory. The directory is home to all certified (and beta) third party technologies that have built an integration with HubSpot.

Get started at HubSpot.com/integrations

UPDATE: On January 8th, a change was implemented that set the canonical URLs for website pages, landing pages, and blog posts to null by default. Today, we are reverting this change but adding a new setting within Content Settings that allows users to manage how canonical URLs are handled for all their HubSpot pages, blog posts, and blog listing pages.   

What is it?
Within One Settings, there is now a new setting where users can set a portal default for the behavior of the canonical URLS for their web pages, blog posts, and now their blog listing pages.

What is it?

Users now have the ability to send a single follow up email to contacts directly from the lead flows tool. Our free users can now also manage their double opt-in emails as they create follow up emails through the lead flow creation process.

What’s this integration partner do?
briX (by InboundLabs) is a website template builder that uses drag and drop features to create and edit website templates easily without the help of a web developer.

What is it?

The ability to set or copy additional deal properties when creating a deal through Workflows.

What’s this integration partner do?
Yext is a digital knowledge management company whose Location Scan tool shows companies how their location information appears in Google, Yelp, Facebook and over 100 other apps, directories, and mapping services. With HubSpot, you can turn Yext scans into leads instantly.

What’s this integration partner do?

Ceros is a content editing tool you can use with HubSpot to get creative with animations and interactive effects when designing content, gating or customizing content on landing pages, stylizing forms, and tracking your audience behavior using the Ceros analytics engine.

With the Events tool in HubSpot, you can track actions taken by visitors to your website, and trigger lists and automation off those actions. To better align this tool with the rest of HubSpot, your events tool will be undergoing some updates beginning on January 15th. In this article, we'll walk you through everything you need to know about the changes.

What is it?
The ability to drill down into which pages of your site are receiving the most direct traffic within the sources report.

What’s this integration partner do?

Revoice is a content marketing distribution tool that takes existing content and redistributes it to Facebook Messenger subscribers. This integration allows HubSpot customers to store and manage Facebook Messenger leads in HubSpot and turns Messenger into a new distribution channel. 

Marketing Free and Starter customers can now access and install third party integrations via HubSpot Connect. This update brings integrations to all levels of HubSpot users. To discover and install integrations go to our public listing page or view integrations in-app by clicking here.

What’s this integration partner do?

Atomic AI is a content marketing tool created by Atomic Reach that uses machine learning to optimizing content through predictive recommendations, audience-based guidance on content sharing, and data tracking for social media and content performance. This product integration allows HubSpot customers to see and act upon critical data patterns in their content.

What’s this integration partner do?

Help Scout is a help desk software provider for support teams. Their product allows customers to que up help requests and address customer needs.

As businesses grow, so does the need for customization and flexibility. Now you can work more productively with the latest updates to meetings -- all of which bring added customization and flexibility to your day.

What’s this integration partner do?

Justuno is website conversion rate optimization software. Their solution helps convert website traffic into leads via email popups, banners, promotions, exit offers, and other tactics.

What’s this integration partner do?

Belch.io is a stand alone website page template builder. Their product allows HubSpot customers (technical and non-technical) to create custom HubSpot templates from scratch.

What’s this integration partner do?

Design Wizard is online graphic design software that marketers can use to quickly create high quality visual content. Along with powerful design and editing tools Design Wizard comes with templates that make it easier to create professional visual content for social media, business documents and more.

What is it?
The new forms editor, which has been in beta for the past couple of months, is now available for Opt-in for all HubSpot users. 

Not all sales activities are created equal. Seeing that you’ve made 300 calls in a month, or had 100 meetings, is great --- but it doesn’t tell the whole story. Were they all introductory calls? Demos? Closing calls? Meetings to negotiate pricing and discounts?

Optimizing your process is all about getting specific with where your team is spending its time.

With today’s update, create custom types for your calls and meetings, set a type for each activity as you log it, and report on your activity types over time.

This week, we’ll be consolidating all ads tools under the content dropdown in the HubSpot navigation. This means users with the Ads Add-on will access the tool via the Content tab in an item called ads. We’ll no longer use the term “Ads Add-on” in the nav.

On January 19th, 2018 we’re deprecating OAuth1 for all integrations. At that time any integrations still using Oauth 1 will break. Most integrations should be on OAuth2 now but to make sure they function properly users will need to re-auth if they haven’t done so already before Jan 19th.

Just in time for the holiday season, your HubSpot portal's got a ton of new toys. In this video, we'll walk you through the best new features, from new sales tools to free SSL and beyond. 

How many email addresses do you have? If you’re like us, chances are you have more than one. A work email. A personal email. An email address from each of the companies you contract for, or for each of your clients. An email alias (e.g. kristin@acme.com, in addition to ksmith@acme.com). If you have multiple email addresses, it shouldn’t come as a surprise that your customers do too.

With today’s update, you can store additional email addresses in the Email property on your HubSpot contacts.

You've likely heard the expression before that "practice makes perfect", or even read Malcom Gladwell's theory on "10,000 hours" that practice is an important component of learning, and ultimately mastery.

What’s this integration partner do?

Qwilr is sales enablement software that allows teams to replace static presentations and PDF proposals with interactive and mobile friendly web pages.

What’s this integration partner do?

Automate.io is software that helps connect and automate actions between apps and CRMs like HubSpot. They offer simple workflows that perform common tasks associated with sharing data and automating tasks.

At HubSpot we aim to help bridge the gap between learning, and doing. That’s why we’ve recently added practical exercises into our certification content to help our community put the theory into practice. These exercises are placed after educational content that describes the why and how of a topic, and they introduce the what in a few easy steps.

What is it:

Starting Dec 15, 2017 we’ll start enforcing a technical limit of 500 workflows per portal. This includes all workflows that show up in the Workflows tool, including inactive workflows.

This limit  helps us ensure quality of service and prevents situations where a few portals overload our system. At the moment only 0.5% of all portals have over 500 workflows, so the impact of this change should be small. 

Learn more about HubSpot Service Limits. 

As Facebook has grown in popularity, it has become a reliable way to reach almost any audience. (Today, the average adult spends 50 minutes of their day on Facebook!)

Sales is all about efficiency. The more time you spend switching between systems, the less time you have to build helpful relationships with your prospects and customers.

Previously in HubSpot, email replies were logged in your CRM. But if you wanted to actually respond to those replies --- let’s face it, how many email chains are only two emails long? --- you were forced to leave your CRM, open up your inbox, track down that email, open it, type your reply, log your reply from there, and then return to your CRM to continue your day. Too many steps.

With today’s change, you can reply to those emails without leaving your CRM --- right from the comfort of your contact, company, and deal timelines.

(11/13 update: these changes are now live)

On November 13, the way you associate your sales activities with your deals is getting a major upgrade. From that point forward, you'll have the ability to choose which notes, emails, calls, and meetings roll up to a deal timeline --- rather than having every activity automatically do so. In this article, we'll walk you through why we're making the change and how it works.

Google recently rolled-out a Chrome update which started to flag pages that contain a form, but are not SSL-enabled, as "not secure." Because Chrome has approximately 47% of the browser market share, this update impacts millions of visitors, and marketers across the web.

What is it:

Starting 11/1, we’re placing Workflows in the top-level navigation for all portals. This adds the Workflows navigation item to Sales (Free and Pro) portals, Marketing Basic portals and Marketing Free and Starter portals. 

This change doesn't bring Workflows to users who don't have it as part of their instance of HubSpot but will serve as a way for them to learn more. 

What’s this integration partner do?

Dasheroo is reporting software that make it easy to consolidate metrics from different applications into one custom dashboard. Dasheroo brings together different data sources to create visualizations and bubble up insights.

What’s this integration partner do?

DepositFix is a HubSpot app that allows you to accept Stripe payments via HubSpot Forms and use purchase data as a signal in HubSpot.

What is it?

We’ve moved our LinkedIn publishing integration to a new set of APIs and need active users to re-authenticate their accounts by October 31st to avoid interruption.

To make room for new features that are coming to Marketing Free and Marketing Starter over time, we'll soon be making some changes to the navigation, with some features being grouped under drop-downs for Contacts and Lead Capture.

When you consider creating a form, the questions you ask ultimately help make that form relevant to the visitor, and help provide data that informs marketing, sales, and customer success down the road.