Here's What's New in HubSpot.

As your inbound engine runs at full speed and your database steadily grows, it’s critical to make sure that you’re keeping the quality of your email lists high. Although the size of your lists might be getting more impressive over time, it’s much more important to pay attention to the number of contacts who are actually engaging with your emails.

Let's face it: you're busy. Whether it's executing marketing initiatives or running a sales team, your days are booked. It can be tough to keep up with a HubSpot product that's constantly expanding and improving. With that in mind, you've got a brand new way to stay up to speed on HubSpot's product updates. Watch the Product Spotlight video to get last month's biggest updates in under 8 minutes. What better way to spend your next coffee break?

If you have a form notification email address set, you will notice a brand new look and feel of emails starting today. To match the latest design of HubSpot tools, we have updated the form submission email to be cleaner and more visually appealing. 

What’s this integration partner do?

Enthusem is a direct mail solution, for digital marketers. They have an API and several integrations with CRMs/Automation platforms, that allow marketers to send personalized direct mail to contacts through workflows.

Video Overview of how Enthusem integrates with HubSpot.

Facebook Lead Ads easily connect to HubSpot. To import your leads generated from Facebook into HubSpot, connect your Facebook Ads Accounts you want linked to HubSpot within ads settings. Click here to go to settings.

What’s this integration partner do?

LeadsBridge is advertising automation software for Facebook Ads. Their software syncs Facebook ads with HubSpot and sends leads generated by Lead Ads from one to the other. They also automate a connection between lists in HubSpot and Facebook Ads.

Learn more or install the LeadsBridge integration here. 

Finding the right image to add to your content can be a hassle, and is full of potential usage and legal complexities.

At the same time, we know as marketers that visuals help enhance our content being remembered and shared. Today, we're happy to introduce an integration with Shutterstock the worlds leading stock photography site to provide 60,000 images free for all HubSpot Marketing customers.

Inbound is all about getting the right message in front of the right people at the right time. A key component of that: understanding which of your contacts have important dates coming up relating to your company’s offerings. Which contacts have trial expirations around the corner? Who’s renewing in the next month? Which travelers leave on their trip in the next week? Which home-buyers have a move-in date in the next few days?

What’s this integration partner do?

Privy is an on-site lead acquisition solution for marketers. The tool makes it easy to create pop-up lead capture forms or offers on your website without touching any code or HTML. With Privy, you can trigger popups using exit intent, time on site, scroll, cart abandonment and more.

Learn more or install the Privy integration here. 

What is it?
As of Friday March 24th, the new Visual Workflow Editor is the default view for all users. The old view will officially be retired. It’s had a good run. We hope you've had time to get aquinted with the new view and have tried out some of the improvements. 

Each month, your HubSpot portal gets access to a slew of new features. While we design each and every new feature with the goal of adding value to the tools you use day, we recognize that it can be tough to keep up with so many updates. With that in mind, we've put together a 5-minute video that walks you through this month's most exciting new HubSpot features. Give it a watch, share it with your team, and let us know your feedback in the comments below!

What is it?
We're excited to introduce a powerful integration between Facebook Ads and HubSpot. This integration is live for all customers with the Ads Add-On. With Facebook Ads data flowing into HubSpot you'll get automatic ROI reporting, conversion tracking and the import of leads generated from Facebook Lead Ads.

Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of HubSpot Ads (in the Reports drop down). Once a user has authorized the connection HubSpot will begin to automatically report on ad conversions and track the ROI of their Facebook Ads.

Click here to view the settings of HubSpot Ads and activate the Facebook integration

What’s this integration partner do?

Lucky Orange is web analytics software that helps marketers and sales professionals better connect with leads by surfacing exactly how they use your website. Youcan findthis informationby accessing real-time dynamic heatmap overlays, screen recordings, and user chat logs. All of this information than added to the HubSpot contact timeline as part of the integration, when a visitor becomes a lead.

Social media plays a key role in inbound marketing success. But it's not always the easiest thing to measure. It’s critical not only to analyze your social data to gain insights for your next campaign, but also to see your social metrics in the context of your other KPI’s, to understand how your social results align with your overall marketing goals.

Having the ability to unsubscribe from a marketing email, is required by regulations such as CAN-SPAM. However, unsubscribing accidentally via a forwarded email, or antivirus/firewall software can affect your delivery. As a result, we're making an update to the unsubscribe process for emails you send from HubSpot.

All Contacts and Lists are your home base for understanding the people in your database. With the goal of making these tools easier to use and more consistent with the rest of your HubSpot platform, we've been working for the last few months on fresh new designs for these two screens.

As your team scales, automation can get complicated. A single flow turns into three or four, one branch becomes several. More people are involved in the process, and need a quick way to understand your campaigns. Your processes might get more complex, but your tools don’t have to.

The contact record in HubSpot is the central hub for information on the people in your database. It stores interactions, engagements, and property information in a single integrated record.

For over a year, the HubSpot product team has been hard at work designing and testing a new look for the contact record that’s cleaner and more modern, while continuing to provide the same great functionality that you’re used to — and more.

We're excited to announce that, on January 4th, all HubSpot customers will move over to the new design. 

Editor's Note: If you're a HubSpot Marketing customer, you already have all the features available in the HubSpot Marketing Free product right within your HubSpot Marketing account -- including Lead Flows!

Lead Flows allows HubSpot Marketing and HubSpot Marketing Free customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.

Marketing to customers in different countries, with different languages, can be a complex challenge. Not only to create and manage pages -- but ensure that search engines are directing visitors to the right versions at the right time.

As marketers one of our primary challenges is our ever-growing task list. With so many "to do's" it's become hard to focus on writing content. Creating quality content requires focus, but that doesn't mean you should rush through your to do list or ignore all your other priorities -- instead your tools should adapt to the changing environment today.

Integrating a database into your website is a technical process that typically requires a developer to spend significant time planning, creating, and then integrating with your website. As a result, I.T. often retains control of the database after it's first implemented. But the benefits of a database extend far beyond just developers. Marketers can utilize databases to have one central location to update content across numerous pages with ease. Today we're happy to introduce HubDB, a relational database within HubSpot that allows developers to easily create database-driven content embedded within website and landing pages, and marketers the ability to easily update content within the database.

We've taken the best parts of our existing CRM, Sales, and Marketing apps, and combined them into a single HubSpot mobile experience. The new HubSpot Mobile app gives you a view into the full lifecycle of your contacts, from top funnel marketing efforts to in-progress deals and sales tasks.

Today, we're happy to introduce a brand-new version of the HubSpot Marketplace. Easily surface email, landing page, and website templates that are relevant to your business see how they look, and get started using any in a matter of minutes.

What is it: The HubSpot Ads Add-On now includes the new AdWords ad format, Expanded Text Ads in campaign reporting, creation and editing. Be aware, that when creating a new AdWords campaign - Expanded Text Ads will now be the only ad format someone can use. Why? It’s best for our customers. Old, shorter ads have a lower CTR than Expanded Text Ads and the old format is going away this year, per Google.

If you're using Leadin, you'll see a small change to your navigation in the next few days. No functionality will change --- just a quick update to the look and feel.

Your subject line is arguably the most critical part of your email marketing strategy... if it doesn't pique your audience's interest, a carefully crafted email loses all impact.

For the past few months, you’ve had access to a brand new Dashboard that makes it easier than ever to customize your "morning cup of coffee" marketing metrics. Your feedback on the new interface has been extremely helpful, and we’ve taken it into account as we’ve iterated on the initial design.

Have you ever wondered which authors on your blog are driving the most conversions, and creating new contacts? If so,  we're happy to introduce an updated 'Analyze' tab of the blog, which includes the ability to see which of your authors are driving new contacts. Let's dive-in to the updates.

In addition to Leadin’s Lead Flows tool, our Collected Forms tool collects submissions on your website's existing forms -- making it possible to consolidate all your leads into your Leadin contacts database, regardless of which form your visitors submit on your website.

Information is important. But not all information is equally important to every member of your team. Your sales reps might spend their energy working deals, while your marketing team might focus more closely on basic contact and company demographics. The better your HubSpot records reflect your priorities, the less scrolling you’ll have to do and the quicker you’ll be able to do your job.

We're very excited to introduce two new tools that developers can use to build and improve their integrations with HubSpot. Why build on HubSpot? 

We’ve built a new Account & Billing experience from the ground up to give you easier access to new and useful details on the state of your HubSpot account.

Emails sent at odd hours are often ignored, or worse, sent right to the trash. As inbound marketers we all want to deliver a good experience, and also want to get the best performance out of our email. So shouldn't those emails arrive in everyone's inbox based on their timezone?

Launching a new website, or even just a few pages can be stressful. There are always edits that need to be made, but tracking those edits is difficult. Today we are introducing a few updates to Content Staging that will help you track, and publish pages.

When you're working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we're happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. 

If your inbound marketing is working, the Indexed Pages metric within the Competitors Report may be one way you are judging success. But the number of Indexed Pages alone does not determine success for inbound marketers, it's about the quality of those pages and the people coming to them - not just the quantity.

When you log into HubSpot today, you'll find a cleaner full-screen interface for the Page Performance report. Chances are good you won't notice much of a change --- you've had the ability to opt into the new design for a few months. Today, we're excited to officially launch the refreshed look.

When you’re growing a business, your day is filled with countless to-dos, questions, and data-pulls. These needs arise all the time and not always at the most convenient times. GrowthBot makes you just a little bit faster at doing just about anything.  

When you’re digging into your contacts, companies, and deals, you need quick and easy access to all the information you have about them. The faster you can find the information you need, the more efficiently and effectively you can follow up with your leads.

HubSpot Partners can now easily register a lead directly within the HubSpot platform - reducing, errors, and making you more efficient. 

With Workflows, you can update property values for many records at once, rather than making one-off changes --- saving you precious moments in your day. Not quite sure what we're talking about? Take a glance through this help document, then come right back.

In many situations, the value of a property needs to be updated, rather than overwritten. Now, appending values to multi-checkbox properties is easy to do in HubSpot.

As a HubSpot Partner it's difficult to tell where you are within your registered lead capacity, and how to remove one. Today we're introducing the beta of Capacity Manager, a brand-new tool that allows you to easily de-register domains so new leads can be registered. 

In order to streamline access to the template marketplace, and partner profile within Hubspot we are making some minor navigation changes to partner portals. These changes will display in only partner portals beginning on July 13. Let's dive-in to the updates.

When it comes to reporting, you need the ability to dig under the surface of your metrics, in order to find tangible takeaways and actionable next steps.

Today, you have the power to drill into your HubSpot data in two new ways.

Your automated blog and RSS emails are a reflection of your brand. Now you can edit them directly within HubSpot and make sure they're perfect. Starting today you can now edit  and format blog & RSS emails that are sent out from HubSpot.

Inside HubSpot Ads, you can now associate ad campaigns with Hubspot Campaigns. This update will allow you to clearly see the impact of paid media run through the Ads Add-On in the campaign view as well as sources. In sources you will now see paid campaign data along with the term passed through the ads tracking link.

Online ads can play a key role in amplifying Inbound, empowering you to drive increased traffic to landing pages and to get more "bang for their buck" from content campaigns. That said, not all ads are created equal. When it comes to reporting, it's pivotal to be able to slice and dice Search and Social ad campaigns separately, to make the right optimizations for each channel.