Here's What's New in HubSpot.

What’s this integration partner do?

Shakr is a simple web based online video maker. They offer templates and easy access to stock images and music that help you make high quality, professional looking video that perform well in social or as social ads.

Shakr is offering 10 video credits for free for HubSpot Customers. To access the offer use the URL an code in this post. 

What’s this integration partner do?

Azuqua is integration technology that helps non-technical folks connect apps in the form of workflows. They have many pre-built workflows for integrations including HubSpot.

Click here to integrate Azuqua and the HubSpot CRM. 

A Lead Flow is a HubSpot conversion tool that helps you turn visitors into leads through simple pop-ups on your website. If you have a Basic, Professional, or Enterprise HubSpot subscription, the Lead Flows tool is now located under the Content menu in your account by default. If you already added Lead Flows through the Add-Ons screen then there won't be any changes to any Lead Flows you've already created or the tool itself. 

What’s this integration partner do?

Databox is reporting software that integrates different system’s metrics and analytics into a single, mobile friendly, customizable dashboard. They currently integrate with many applications including HubSpot Marketing and CRM/Sales.

How people use social media has changed. In the last 5 years social has become more mobile, more, visual, more ad powered, and more scientific. On top of this, Facebook is rapidly innovating and changing the definition of social media. To take advantage of these trends and stand out in Social you need the best tools possible. That's why we're rethinking and refreshing HubSpot Social.

• Read more on the approach and where Social Media at HubSpot is headed here.
  
• Or check out the new tools in your portal. 

What is it?
In the Workflows tool you'll now see a roll-up view of important issues and suggestions for a given workflow. This means you no longer have to hunt through a workflow to see issues you need to fix. This feature is live today May 26, 2017.

When it comes to measuring your marketing and sales success, it’s not just about running reports; it’s about running the right reports, to tell the right story to the right audience. But, even for the most experienced marketers, data can be overwhelming. Whether running pivot tables in Excel, SQL queries in your BI tool, or even marketing and sales reports in HubSpot, it can be hard to know where to start.

With today’s update, you have five new contacts reports, built around best practices and common use cases, that summarize your lead generation success over time.

What’s this integration partner do?

Front is customer service software that helps teams manage and respond to email, chat, social, and other inbound requests. Front does this through a shared inbox that allows users to collaborate, route requests, access canned responses, measure, and follow conversations. Once connected, HubSpot data is infused into Front conversations, adding valuable context. 

Connect Front to HubSpot

The best ten minutes of your month are back again: a brand new (April Fool's) edition of the HubSpot product spotlight video is below. Use the chapters on the right-hand-side of the video to find the new features most relevant to your routine, and leave us your feedback using the feedback link.

What’s this integration partner do?

Olark live chat software helps sales, marketing, and services manage and convert web traffic. Teams who use Olark better understand who anonymous website visitors are and why they are at their site. Their chat app is simple to install, customizable, and integrates with a wide variety of tools including HubSpot

Click here to connect Olark to HubSpot. 

We’ve updated how OAuth works for integrations and need app authors to take action. If you own a HubSpot integrations please switch from OAuth1 to OAuth2 by 8/11/17 for your app to cointue to allow new signups. We've created a comprehensive guide to help you make the switch. 

Migration Documents - OAuth1 to OAuth 2.0

Your company’s website is the central hub for your prospects’ and customers’ interactions with your online brand. The more information you have about those interactions, the more effectively you’ll be able to design your site around your buyers’ behaviors, and the more business you’ll be able to close from your website at the end of the day.

Your new web analytics dashboard brings a slew of new metrics on your website’s effectiveness --- time on site, new vs. returning visitors, bounce rate, device type (mobile vs. desktop), sessions by country, and more --- into the friendly confines of your HubSpot portal. No extra tools or tracking codes necessary.

Speed matters. When it comes to your blog posts, visitors on mobile expect content to load instantly and don't want to wait just to start reading.

Let's face it: you're busy. Whether it's executing marketing initiatives or running a sales team, your days are booked. It can be tough to keep up with a HubSpot product that's constantly expanding and improving. With that in mind, you've got a brand new way to stay up to speed on HubSpot's product updates. Watch the Product Spotlight video to get last month's biggest updates in under 8 minutes. What better way to spend your next coffee break?

What’s this integration partner do?

Enthusem is a direct mail solution, for digital marketers. They have an API and several integrations with CRMs/Automation platforms, that allow marketers to send personalized direct mail to contacts through workflows.

Video Overview of how Enthusem integrates with HubSpot.

Facebook Lead Ads easily connect to HubSpot. To import your leads generated from Facebook into HubSpot, connect your Facebook Ads Accounts you want linked to HubSpot within ads settings. Click here to go to settings.

What’s this integration partner do?

LeadsBridge is advertising automation software for Facebook Ads. Their software syncs Facebook ads with HubSpot and sends leads generated by Lead Ads from one to the other. They also automate a connection between lists in HubSpot and Facebook Ads.

Learn more or install the LeadsBridge integration here. 

Finding the right image to add to your content can be a hassle, and is full of potential usage and legal complexities.

At the same time, we know as marketers that visuals help enhance our content being remembered and shared. Today, we're happy to introduce an integration with Shutterstock the worlds leading stock photography site to provide 60,000 images free for all HubSpot Marketing customers.

Inbound is all about getting the right message in front of the right people at the right time. A key component of that: understanding which of your contacts have important dates coming up relating to your company’s offerings. Which contacts have trial expirations around the corner? Who’s renewing in the next month? Which travelers leave on their trip in the next week? Which home-buyers have a move-in date in the next few days?

What’s this integration partner do?

Privy is an on-site lead acquisition solution for marketers. The tool makes it easy to create pop-up lead capture forms or offers on your website without touching any code or HTML. With Privy, you can trigger popups using exit intent, time on site, scroll, cart abandonment and more.

Learn more or install the Privy integration here. 

What is it?
As of Friday March 24th, the new Visual Workflow Editor is the default view for all users. The old view will officially be retired. It’s had a good run. We hope you've had time to get aquinted with the new view and have tried out some of the improvements. 

Each month, your HubSpot portal gets access to a slew of new features. While we design each and every new feature with the goal of adding value to the tools you use day, we recognize that it can be tough to keep up with so many updates. With that in mind, we've put together a 5-minute video that walks you through this month's most exciting new HubSpot features. Give it a watch, share it with your team, and let us know your feedback in the comments below!

What is it?
We're excited to introduce a powerful integration between Facebook Ads and HubSpot. This integration is live for all customers with the Ads Add-On. With Facebook Ads data flowing into HubSpot you'll get automatic ROI reporting, conversion tracking and the import of leads generated from Facebook Lead Ads.

Customers who have purchased the $100 Add-On, will see Facebook Ads as a new option in the setting of HubSpot Ads (in the Reports drop down). Once a user has authorized the connection HubSpot will begin to automatically report on ad conversions and track the ROI of their Facebook Ads.

Click here to view the settings of HubSpot Ads and activate the Facebook integration

What’s this integration partner do?

Lucky Orange is web analytics software that helps marketers and sales professionals better connect with leads by surfacing exactly how they use your website. Youcan findthis informationby accessing real-time dynamic heatmap overlays, screen recordings, and user chat logs. All of this information than added to the HubSpot contact timeline as part of the integration, when a visitor becomes a lead.

Social media plays a key role in inbound marketing success. But it's not always the easiest thing to measure. It’s critical not only to analyze your social data to gain insights for your next campaign, but also to see your social metrics in the context of your other KPI’s, to understand how your social results align with your overall marketing goals.

What is it?
A much more accurate ROI calculation in HubSpot Ads, through an association with CRM deal data.

Currently, Ads ROI is estimated through a series of questions asked of the user. When Deals ROI is activated, a CRM connection is made and ROI is automatically calculated, with much more accurate data. This means no more assumptions have to be made.

All Contacts and Lists are your home base for understanding the people in your database. With the goal of making these tools easier to use and more consistent with the rest of your HubSpot platform, we've been working for the last few months on fresh new designs for these two screens.

As your team scales, automation can get complicated. A single flow turns into three or four, one branch becomes several. More people are involved in the process, and need a quick way to understand your campaigns. Your processes might get more complex, but your tools don’t have to.

What’s this integration partner do?

Vidyard is video platform that offers hosting, tools (forms, gates), management and analytics. Vidyard make it easier for marketers to manage their video, include interactive features to drive leads and provides insights into video viewers.

What is it?
HubSpot Projects users, with overdue tasks, will now receive an email each morning at 7am (based on portal timezone) letting them know which tasks are overdue. Individual users will only receive an email if the overdue task is assigned to them. The email will send everyday, continuously, until the task is checked off or the due date is changed.

Editor's Note: If you're a HubSpot Marketing customer, you already have all the features available in the HubSpot Marketing Free product right within your HubSpot Marketing account -- including Lead Flows!

Lead Flows allows HubSpot Marketing and HubSpot Marketing Free customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.

Marketing to customers in different countries, with different languages, can be a complex challenge. Not only to create and manage pages -- but ensure that search engines are directing visitors to the right versions at the right time.

As marketers one of our primary challenges is our ever-growing task list. With so many "to do's" it's become hard to focus on writing content. Creating quality content requires focus, but that doesn't mean you should rush through your to do list or ignore all your other priorities -- instead your tools should adapt to the changing environment today.

Integrating a database into your website is a technical process that typically requires a developer to spend significant time planning, creating, and then integrating with your website. As a result, I.T. often retains control of the database after it's first implemented. But the benefits of a database extend far beyond just developers. Marketers can utilize databases to have one central location to update content across numerous pages with ease. Today we're happy to introduce HubDB, a relational database within HubSpot that allows developers to easily create database-driven content embedded within website and landing pages, and marketers the ability to easily update content within the database.

What is it?

You can now associate HubSpot assets like landing pages and blogs posts with tasks inside of a Project.  

Try it out inside of HubSpot Projects 

When you open the sidebar associated with a task, you'll see a new option when you click on the attach button. When you start typing in the name of an asset, associated pages, emails, landing pages and more will populate. Once associated with a task, clicking on the name of the asset will take you to that specific draft in HubSpot. 

What’s this integration partner do?

Hotjar is a website analytics and engagement software for marketers and product folks. With the addition of one line of Hotjar code to your website, users get access to heatmaps, screen recordings, visitor polls and more. HotJar is a freemium product, targeted at mid-sized businesses and startups.

HubSpot helps marketers and salespeople create an inbound machine. However, we know there are other tools and technology you need to run your business. HubSpot Connect is your place to find the best HubSpot powered integrations and conections. Today we are excited to welcome Pure Chat as a new Connect Partner. 

Today, we're happy to introduce a brand-new version of the HubSpot Marketplace. Easily surface email, landing page, and website templates that are relevant to your business see how they look, and get started using any in a matter of minutes.

What is it: The HubSpot Ads Add-On now includes the new AdWords ad format, Expanded Text Ads in campaign reporting, creation and editing. Be aware, that when creating a new AdWords campaign - Expanded Text Ads will now be the only ad format someone can use. Why? It’s best for our customers. Old, shorter ads have a lower CTR than Expanded Text Ads and the old format is going away this year, per Google.

Your subject line is arguably the most critical part of your email marketing strategy... if it doesn't pique your audience's interest, a carefully crafted email loses all impact.

For the past few months, you’ve had access to a brand new Dashboard that makes it easier than ever to customize your "morning cup of coffee" marketing metrics. Your feedback on the new interface has been extremely helpful, and we’ve taken it into account as we’ve iterated on the initial design.

Have you ever wondered which authors on your blog are driving the most conversions, and creating new contacts? If so,  we're happy to introduce an updated 'Analyze' tab of the blog, which includes the ability to see which of your authors are driving new contacts. Let's dive-in to the updates.

In addition to Leadin’s Lead Flows tool, our Collected Forms tool collects submissions on your website's existing forms -- making it possible to consolidate all your leads into your Leadin contacts database, regardless of which form your visitors submit on your website.

Information is important. But not all information is equally important to every member of your team. Your sales reps might spend their energy working deals, while your marketing team might focus more closely on basic contact and company demographics. The better your HubSpot records reflect your priorities, the less scrolling you’ll have to do and the quicker you’ll be able to do your job.

Emails sent at odd hours are often ignored, or worse, sent right to the trash. As inbound marketers we all want to deliver a good experience, and also want to get the best performance out of our email. So shouldn't those emails arrive in everyone's inbox based on their timezone?

Launching a new website, or even just a few pages can be stressful. There are always edits that need to be made, but tracking those edits is difficult. Today we are introducing a few updates to Content Staging that will help you track, and publish pages.

When you're working on creating content, figuring out how to insert a gallery of images should not be the most time-consuming part of your day. Today we're happy to introduce a brand-new module available in all HubSpot accounts, the Image Gallery. 

When you log into HubSpot today, you'll find a cleaner full-screen interface for the Page Performance report. Chances are good you won't notice much of a change --- you've had the ability to opt into the new design for a few months. Today, we're excited to officially launch the refreshed look.