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AI Search Monitoring

Maximize your brand's presence across AI search and get found where your buyers are looking.

Try HubSpot AEO free for 28 days. $50/mo after.

  • Track how your brand shows up in major answer engines.

  • Know if and why AI is sending buyers to competitors.

  • Turn visibility data into a plan.

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Own your brand's presence in AI search.

Millions of people turn to ChatGPT and other answer engines for immediate answers every day — answers that help them make decisions faster, without clicking through to websites. Buyers who once started on Google are now starting on AI. And in those AI-generated responses, some brands show up while others don't.

AI search monitoring is how you ensure your brand is visible for the right reasons. HubSpot makes it possible to build an AEO strategy in minutes, whether you’re already a HubSpot customer or not.

 

3 steps to get the most out of AI search monitoring

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Check how you show up in AI search. 

When a buyer asks ChatGPT or Perplexity about your category, you have no idea if your brand comes up, or what the response says about you. HubSpot AEO helps you monitor AI search results across ChatGPT, Perplexity, and Gemini. See your AI visibility score, monitor how it changes over time, and manage your brand’s presence across the answer engines buyers use to make decisions.

Have questions? Give us a call and we'll walk you through it.

+1 888 482 7768

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Frequently Asked Questions

Get answers to questions about AI search monitoring in HubSpot AEO.

HubSpot AEO is available with a free trial, no HubSpot subscription required. Once your trial ends, ongoing access is  $50/month for 25 prompts across ChatGPT, Perplexity, and Gemini ($45 when you pay for the full year). Additional prompt add-ons are available.

Enterprise-grade AEO features are also included in Marketing Hub Pro and Enterprise.

HubSpot uses prompt tracking to benchmark your performance in AI search. Prompts are specific questions you track that map to what your buyers are likely searching for in answer engines — things like "what's the best CRM for a growing sales team?" or "which marketing tools integrate with Salesforce?" For each prompt, HubSpot runs a daily check across ChatGPT, Perplexity, and Gemini, capturing the AI-generated response and analyzing it for brand mentions, competitor mentions, and sentiment. That data rolls up into your brand visibility score and feeds your competitive insights, citation breakdown, and recommendations. The longer you track, the more reliable your trend data becomes.

HubSpot suggests a starting set of prompts based on your business context — and if you're on Marketing Hub, your CRM data makes those suggestions more specific to your buyers from day one.

The most effective prompts to track in AI search are ones where a specific product or vendor would logically appear in the answer: think "What are the best [solutions] for [persona] with [need]?" rather than broad informational questions. You can add, edit, and organize prompts manually at any time.

 

HubSpot AEO monitors your brand across ChatGPT, Perplexity, and Gemini. 

 

Popular Features in HubSpot

AI visibility is available in HubSpot AEO, with premium features available with a Marketing Hub subscription. Explore additional features below.