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Easily craft content for your audience, with help from AI.
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Prospect smarter and automate payments.
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Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-customeragent&wfoid=b4234cdaf1.1774879010)
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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
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__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
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__Service Hub__
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Customer service software](https://www.hubspot.com/products/service)
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Content marketing software](https://www.hubspot.com/products/content)
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Data management software](https://www.hubspot.com/products/data)
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CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
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__Smart CRM__
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AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
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__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
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__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
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- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
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- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fproducts%2Faeo%2Fbest-aeo-software&hubs_content-cta=nav-resources-community)
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- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
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- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
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- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
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# 10 Best AEO Software Tools for 2026 (Tested & Ranked)
By Amanda Sellers & Daniela Lopez Lubina | Last Updated June 2026 | 18 min read | Expert reviewed
[Start your free trial](https://app.hubspot.com/signup-hubspot/aeo) [Buy now](https://app.hubspot.com/signup-hubspot/aeo)
A year ago, “answer engine optimization” was a talking point. Today, it’s a growth channel. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process. And AI search is the top predictor of purchase intent. The brands showing up in those answers are earning visibility and winning deals.
The problem: most marketers are still flying blind. Traditional SEO tools don’t tell you how ChatGPT, Perplexity, or Gemini describes your brand — or whether a competitor has already claimed the answer to your most important purchase-intent prompts.
That’s exactly what AEO software does. The category exploded in 2025–2026, giving you dozens of options — from $29/month monitoring tools to six-figure enterprise platforms — with dramatically different approaches, coverage, and utility.
I tested the leading options across three dimensions: __tracking depth__ (how well they measure where your brand appears in AI answers), __actionability__ (whether they help you act on the data), and __fit__ (who each tool is genuinely built for).
### Quick Answer
The best AEO software for teams getting started is HubSpot AEO — all-in-one brand visibility tracking, prompt tracking, and prioritized recommendations from $50/month (free 28-day trial). For the most powerful version with CRM attribution, AEO in Marketing Hub Pro and Enterprise is best in class. For enterprise monitoring depth, Profound is also a strong option. For content teams that need to act on insights at scale, AirOps helps close the gap between visibility data and content production.

## What is AEO Software?
__AEO software__ (answer engine optimization software) helps brands measure and improve how they appear in AI-generated answers. Also called GEO software, LLMO tools, or AI search monitoring platforms, these tools typically include the following features:
- __Brand visibility tracking__: how often your brand appears in AI answers for relevant prompts
- __Citation analysis__: which sources AI models cite for your category
- __Sentiment monitoring__: whether AI describes your brand accurately and positively
- __Prompt and query tracking__: which questions and conversational queries trigger AI answers about your brand
- __Competitor benchmarking__: your AI share of voice vs. rivals
- __Content recommendations__: what to create or update to increase AI citation rates
The channel matters. Studies show visitors arriving from answer engines convert at 3–5x the rate of traditional organic search visitors because they arrive post-research, ready to act.
Don’t know where your brand stands in AI search right now?
[Start your free trial of HubSpot's AEO tool](https://app.hubspot.com/signup-hubspot/aeo)
### How We Evaluated These Tools
I reviewed more than 20 AEO platforms and shortlisted 10 based on hands-on testing, G2 review analysis, public case studies, and side-by-side pricing comparisons. My evaluation criteria:
- __Engine coverage__: which answer engines does it track?
- __Prompt-level tracking__: can you track specific questions, not just branded mentions?
- __Citation intelligence__: does it show which sources AI engines pull from?
- __Actionability__: does it tell you what to do, or just what’s happening?
- __CRM & workflow integration__: does it connect to the systems your team already uses?
- __Pricing transparency__: can you understand cost before talking to sales?
- __Verified customer outcomes__: are the results documented and replicable?
*G2 ratings sourced from April 2026 reviews. Pricing verified May 2026.*
## Quick Comparison: Best AEO Software at a Glance
| | __Best For__ | __Starting Price__ | __Free Trial__ | __ChatGPT__ | __Gemini__ | __Perplexity__ | __CRM__ |
|---------------------------|--------------------------------|---------------------------------|----------------|-------------|------------|----------------|--------------------------------|
| __HubSpot AEO__ | All-in-one, SMB/mid-market | $50/mo ($45 when paid annually) | ✓ | ✓ | ✓ | ✓ | Marketing Hub Pro & Enterprise |
| __AirOps__ | Tracking and content execution | Not published | ✓ | ✓ | ✓ | ✓ | ✗ |
| __Otterly.ai__ | Agencies & budget teams | $29/mo | Yes | ✓ | Add-on | ✓ | ✗ |
| __SEMRush AI Visibility__ | Existing SEMRush users | $99/mo + base | ✗ | ✓ | ✓ | ✓ | ✗ |
| __Peec AI__ | Multi-market global teams | €89/mo (~$95) | ✓ | ✓ | ✓ | ✓ | ✗ |
| __Scrunch__ | Enterprise content delivery | $250/mo | ✓ | ✓ | ✓ | ✓ | API |
| __SE Ranking__ | SEO-to-AEO transition | $129/mo for SEO + GEO bundle | ✓ | ✓ | ✓ | ✓ | ✗ |
| __Ahrefs Brand Radar__ | Ahrefs power users | $398 | ✗ | ✓ | ✓ | ✓ | ✗ |
| __Profound__ | Enterprise monitoring | $99/mo | ✓ | ✓ | ✓ | ✓ | ✗ |
| __Rank Prompt__ | Budget agency multi-client | $49/m | ✓ | ✓ | ✓ | ✓ | ✗ |
View all rows View fewer rows
BEST AEO SOFTWARE TOOLS
## The 10 Best AEO Software Tools for 2026

## #1 HubSpot
*Best for: Best for getting started: all-in-one AI visibility from $50/month*
HubSpot AEO is the fastest way for growth teams to get started with AI search visibility. __Start with a free 28-day trial — no credit card required__ — then continue for $50/month, or $45/month when billed annually. It’s built to get you tracking and improving immediately. Based off HubSpot’s own successful AEO playbook, the product reflects what a real growth team needs: a brand visibility score, prompt and query tracking, competitor citation analysis, and actionable recommendations.
HubSpot AEO covers ChatGPT, Perplexity, and Gemini. It delivers actionable optimization recommendations out of the box, not just data. For teams ready for the most powerful version, see AEO in Marketing Hub Pro and Enterprise below.
### Key Features
- Brand visibility score across ChatGPT, Perplexity, and Gemini
- Prompt and query tracking to monitor specific questions and conversational queries that surface your brand in AI answers
- New prompt suggestions based on real AI search behavior
- Competitor citation comparison and AI share of voice
- Prioritized content and optimization recommendations
- Native CRM integration to tie AI visibility to pipeline and revenue
- Included in Marketing Hub Pro and Enterprise
- Free AI Search Grader tool for quick brand scans
Previous Next
- > With HubSpot AEO, we drove 8,000 new website visitors in just a few weeks, resulting in 12 new account conversions — a 10% increase year over year.
Emily Davidson
Sandler

- > Since implementing HubSpot AEO, Fresha’s visibility in AI search engines has increased significantly. We’re now seeing more traffic than ever before.
Elliot Braund
Fresha

### Case Study: Sandler Drove 8,000 New Visitors in Weeks with HubSpot AEO
Sandler, the world's largest sales training organization, had no visibility into whether they were appearing in AI-generated answers, and by the time enterprise buyers built shortlists in ChatGPT, Gemini, and Perplexity, preferences were already locked in. After deploying HubSpot AEO to track their Brand Visibility Score across buyer-intent questions, Sandler drove 8,000 new website visitors in just a few weeks, 4,000 of whom were ICP-fit prospects.
- ### 8K
new website visitors in weeks (Sandler)
- ### 10%
increase in new accounts YoY (Sandler)
- ### 2.7%
higher conversion rate vs. other marketing traffic (Sandler)
## HubSpot AEO Pricing
| | __Price__ | __Notes__ |
|------------------------------|--------------------------|----------------------------------------------------|
| __HubSpot AEO__ | $50/mo ($45/mo annually) | Full AEO feature set, all engines, recommendations |
| __Free Trial__ | Free for 28 days | 25 ChatGPT prompts, no credit card required |
| __Marketing Hub Pro__ | Included | AEO + full Marketing Hub suite |
| __Marketing Hub Enterprise__ | Included | AEO + advanced marketing tools |
View all rows View fewer rows
### Pros
- Only AEO tool with native CRM integration
- Affordable entry point ($50/mo)
- Covers ChatGPT, Gemini, Perplexity
- Actionable recommendations, not just data
- Free 28-day trial, no credit card
- Built by a team that ran AEO on their own brand first
### Cons
- Still in beta — some features rolling out
- Best value for existing HubSpot customers
- Less granular prompt-volume data vs. Profound enterprise
[Start your free trial of HubSpot's AEO tool](https://app.hubspot.com/signup-hubspot/aeo) [Buy now](https://app.hubspot.com/signup-hubspot/aeo)
### Best in class: AEO in Marketing Hub Pro and Enterprise
For teams already running HubSpot, AEO in Marketing Hub Pro and Enterprise is the most powerful option in the category. It connects AI citation performance directly to your CRM, tying AI visibility to contact records, pipeline stages, and revenue. Prompt suggestions are informed by your actual CRM data from day one, not built from scratch. You also get AEO alongside HubSpot Marketing Hub’s full suite of tools: email, social, campaigns, and content.
[Get a demo of Marketing Hub](https://www.hubspot.com/products/aeo/demo)

## #2 AirOps
*Best for: Content teams that need to build AEO into their existing workflows*
Most AEO tools tell you where the visibility gaps are, then leave you to figure out what to do. AirOps closes that loop. It combines AI search visibility tracking with a full content production engine — grid-based bulk workflows, direct CMS publishing, brand kit governance, and offsite content strategy — so the same platform that finds the gap also helps you fill it.
[Ramp hit a brand visibility score of 28%](https://www.airops.com/insights) and saw a 56% subscription increase in 30 days. [Webflow grew AI-attributed signups from 2% to 10%+](https://www.airops.com/insights) in under a year with zero headcount growth. The customer base — Monday.com, Webflow, Ramp, Carta, LegalZoom, Gong, Apollo — signals enterprise-grade product at a non-enterprise entry price. Teams that need this same tracking-to-publishing loop inside an existing marketing stack with CRM attribution connecting content to pipeline may also want to evaluate [HubSpot Marketing Hub Pro and Enterprise](https://www.hubspot.com/products/marketing/aeo), which includes AEO natively alongside email, social, and contact management.
### Key Features
- AI visibility insights across ChatGPT, Google AI, Perplexity, Gemini (Pro+)
- Prompt and query tracking with weekly opportunity reports
- Grids with drag-and-drop bulk content production workflows
- Content refresh, creation, and off-site content workflows
- Direct CMS publishing in Webflow, WordPress, Contentful, Sanity, and Strapi
- Brand Kit for voice, tone, and accuracy governance at scale
- Page360, which combines GSC, engagement, conversion, and freshness data
> Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents.
George Bonaci
VP of Growth & Demand
Ramp
### Case Study: Angi — Longtail Content Strategy Converts 79% Better
Angi used AirOps to build a longtail content strategy that outperforms their prior approach by 79% on conversion rate, using AirOps’s Grids workflow builder to automate research, writing, and publishing at scale.
AirOps’s workflow builder excels at closing the content production loop, but teams that need to trace that content lift back to their sales pipeline will want a platform with native marketing attribution built in.
## Pricing
| | __Price__ | __Notes__ |
|----------------|--------------------------|-------------------------------------------------------|
| __Solo__ | Pricing is not published | 100 prompts, ChatGPT only, 20k tasks, 1 user |
| __Pro__ | Contact for pricing | 250 prompts, multi-engine, 75k tasks, unlimited seats |
| __Enterprise__ | Custom | Custom limits, regions, personas, dedicated support |
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### Pros
- Helps close the tracking-to-publishing loop
- Strong proof points at enterprise brands (Ramp, Webflow, Carta)
- CMS integrations cover most enterprise stacks
### Cons
- Pro pricing not published; requires sales conversation
- Task-based pricing can be hard to estimate
- Primarily a content team tool as CRM attribution requires integration; native pipeline connectivity requires a connected marketing platform
[Learn more about AirOps](https://airops.com/pricing)

## #3 Otterly.ai
*Best for: Agencies and budget-conscious marketing teams*
Otterly.ai hit a sweet spot that most AEO tools miss: genuinely affordable pricing ($29/month), a clean interface that account teams can pull up during a client call, and enough depth to drive real outcomes. Named a [G2 High Performer in the inaugural Winter 2026 AEO report](https://otterly.ai/blog/answer-engine-optimization-tools-g2-2026/), it tracks brand visibility across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini and Google AI Mode available as add-ons. Its GEO Audit tool (25+ on-page factors) and free prompt calculator make it accessible.
### Key Features
- Brand visibility tracking across multiple engines including ChatGPT, Google AI Overviews, Perplexity, and MS Copilot
- Prompt and query research tool to discover which AI queries surface your category
- GEO Audit tool that offers 25+ on-page optimization factors
- Brand visibility index and domain ranking
- Link citations analysis
- 40+ country multi-language support
- Google Looker Studio connector (Standard+)
- Agency Partner program with extra prompts and white-label reporting
Previous Next
- > I really enjoy the OtterlyAI interface, ease of use, and the support team is excellent. They also seem to release new features and research pieces nearly every week, which keeps things fresh and exciting. I use OtterlyAI daily, with easy implementation within my current marketing tool stack. It integrates quite nicely with Looker Studio.
G2 Reviewer, Winter 2025
- > Getting started was incredibly straightforward. Deployment took me less than an afternoon. The Insights dashboard was so intuitive that I was pulling insights from day one. The alerting system really impressed me; when we received a Slack notification that our guide on ‘personalized shopping’ was referenced in a Copilot answer, that felt like a massive win to me. This has become a daily use tool for me to monitor the pulse of our brand in generative search.
G2 Reviewer, Fall 2025
### Case Study: Bacula Enterprise — #1 on ChatGPT for “Best HPC Backup Software”
Bacula Enterprise used Otterly.ai to identify where competitors dominated their key prompts and built semantic authority around HPC backup use cases. Result: the #1 position in ChatGPT’s answer set for “best HPC backup software,” which is a highly competitive enterprise category.
## Pricing
| | __Price__ | __Notes__ |
|--------------|----------------------------|--------------------------|
| __Lite__ | $29/mo ($25/mo annually) | 15 search prompts/month |
| __Standard__ | $189/mo ($160/mo annually) | 100 search prompts/month |
| __Premium__ | $489/mo ($422/mo annually) | 400 search prompts/month |
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### Pros
- Most affordable entry price ($29/mo)
- Free trial available
- GEO Audit tool included on all tiers
- Agency-friendly with white-label reporting
- G2 High Performer, Winter 2026
### Cons
- Gemini and AI Mode cost extra on all tiers
- 15 prompts/mo on Lite is very limited
- No CRM integration
[Learn more about Otterly](https://otterly.ai/pricing)

## #4 Semrush AI Visibility Toolkit
*Best for: Teams already deep in the Semrush ecosystem*
Semrush’s AI Visibility Toolkit is a data-rich AEO add-on attached to an existing SEO platform. It draws from __261 million+ relevant LLM prompts globally__ and layers AI share of voice, visibility trends, and competitor benchmarking directly into the Semrush interface. If you already pay for Semrush, adding AI visibility for $99/domain/month is a logical next step.
The main caveat: Semrush’s approach mirrors keyword position tracking: you manually add the prompts you want to monitor, rather than having the platform autonomously discover which conversational queries are driving AI behavior in your category. For teams comfortable with keyword workflows, this is intuitive. For teams trying to map the full landscape of AI prompts driving purchase decisions, including ones they don’t know to look for yet, dedicated tools like Profound or HubSpot AEO surface those gaps without requiring you to define them first.
### Key Features
- AI share of voice and visibility trends by keyword cluster
- Prompt and query coverage tracking across AI platforms
- Competitor AI visibility benchmarking
- Covers ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini
- Integrated into Semrush rank-tracking and site audit workflows
- Period-to-period competitor comparisons
### Notable Capability: 261M+ Prompt Database
Semrush’s AI Visibility Toolkit is backed by one of the largest LLM prompt databases available to marketers. It draws from 261 million+ relevant LLM prompts globally and layers AI share of voice, visibility trends, and competitor benchmarking directly into the Semrush interface. For enterprise teams, this scale enables identifying AI search trends before they appear in traditional keyword tools.
## Pricing
| | __Price__ | __Notes__ |
|---------------------------|-------------------|---------------------------------------------------------------------|
| __AI Visibility Toolkit__ | $99/mo per domain | Add-on cost with active Semrush subscription |
| __Semrush One Starter__ | $199/mo | Includes both the SEO toolkit and AI visibility in one subscription |
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### Pros
- Large prompt database
- Seamless integration with existing Semrush workflows
- No new tool to learn for existing Semrush teams
### Cons
- Requires Semrush subscription — not standalone
- Keyword-focused vs. prompt-level analysis
- Can get expensive fast with additional costs per domain and user
- Less useful for non-Semrush teams
[Learn more](https://semrush.com/ai-seo/overview)

## #5 Peec AI
*Best for: Global teams tracking AI visibility across multiple markets*
Peec AI is an AI search analytics platform built for the multi-market challenge: understanding how your brand appears in AI answers across the geographies your business operates in. Peec covers a wide variety of answer engines, but users must choose which ones to track in accordance with their plan limits. Available answer engines include ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and others. Every paid plan includes unlimited user seats, a meaningful differentiator for global teams where per-seat pricing would otherwise balloon costs.
### Key Features
- Daily tracking across your choice of a prdetermined number of models
- Additional models may be purchased as-needed
- Prompt and query tracking by region and language
- Daily reporting by region and AI assistant
- Competitor benchmarking and citation tracking
- Unlimited user seats on every plan
- Free trial
### Notable Capability: True Multi-Market AI Visibility
Peec AI is one of the few AEO tools with built-in support for tracking AI brand performance across countries and languages simultaneously. For enterprise brands with regional websites, a single team can understand how AI search behavior differs between US, UK, and German audiences and optimize accordingly.
## Pricing
| | __Price__ | __Notes__ |
|----------------|-----------|-----------------------------------------------------------------------|
| __Starter__ | $95/mo | 50 prompts, 3 LLMs, unlimited seats |
| __Pro__ | $245/mo | 150 prompts, 3 LLMs, unlimited seats |
| __Advanced__ | $245/mo | 300+ prompts, custom |
| __Enterprise__ | Custom | Customizable prompt tracking, choose from all models, unlimited seats |
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### Pros
- Unlimited user seats on all plans
- Strong multi-market and multi-language support
- Transparent tiered pricing
- Free trial
- European data residency for GDPR-sensitive teams
### Cons
- Base plans only allow 3 models of your choosing; you don't need to pay extra to track other models
- Smaller customer reference base vs. US tools
- Less actionable recommendations vs. HubSpot AEO
[Learn more about Peec](https://peec.ai/pricing)

## #6 Scrunch
*Best for: Enterprise brands needing AI content delivery at the infrastructure level*
Scrunch is the most technically differentiated platform in this list. While most AEO tools tell you how to improve your content so answer engines cite it more often, Scrunch goes a step further with its Agent Experience Platform (AXP) — an infrastructure layer that serves AI-optimized content directly to AI agents at the CDN level, without disrupting human visitors. Its monitoring side is also enterprise-grade: deep LLM coverage, page-level auditing, SOC 2 Type II compliance, SSO, RBAC, and a developer API. Customers include ADP, Akamai, Hims, Lenovo, NatWest, Paychex, and Skims.
### Notable Capability: Agent Experience Platform (AXP)
Scrunch’s AXP serves AI-optimized content to AI agents at the CDN layer. When an AI model crawls your site, it receives structured content optimized for its knowledge base, accelerating citation without requiring a full content overhaul. For brands managing hundreds of pages, this can drive AI citation gains faster than a page-by-page content refresh strategy. Scrunch holds a 4.6/5 rating on G2, with customers including ADP, Akamai, Hims, Lenovo, NatWest, Paychex, and Skims.
### Key Features
- Deep LLM monitoring across ChatGPT, Google AI Overviews, Gemini, Perplexity, and more
- Prompt and query tracking with persona-based segmentation
- Agent Experience Platform (AXP) — AI content delivery at CDN layer (Enterprise add-on)
- Website mapping and page auditing
- SOC 2 Type II, RBAC, SSO
- Developer API for custom integrations
## Pricing
| | __Price__ | __Notes__ |
|----------------|-----------|-----------------------------------------------------------------------------------------------------|
| __Core__ | $250/mo | 4 LLMs, 125 prompts, 5 licenses |
| __Enterprise__ | Custom | 9 LLMs, Custom number of prompts and licenses, AXP access, expanded capabilities, dedicated support |
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### Pros
- AXP is unique in the market
- SOC 2 Type II — meets enterprise security requirements
- Strong enterprise customer base (ADP, Lenovo, NatWest)
- Full end-to-end workflow: monitor → audit → optimize → deliver
### Cons
- Base Core plan is more expensive than other AEO tools
- AXP is only available at the Enterprise tier
- No free trial
- Overkill for teams that just need tracking
[Learn more about Scrunch](https://www.scrunch.com)

## #7 SE Ranking
*Best for: SEO teams looking to add AEO without switching platforms*
SE Ranking is an SEO platform that’s expanded into answer engine optimization through its AI Search Toolkit (SE Visible). While the core platform focuses on traditional SEO, the AI Search Toolkit enables marketers to monitor brand visibility and citations across AI-powered search experiences such as ChatGPT and Perplexity.
> What I like most about SE Ranking is how it brings all the essential SEO tools together in one place without feeling overwhelming. The interface is clean, the data is reliable, and features like keyword tracking, website audits, and competitor analysis are easy to use even when managing multiple projects. It saves time and gives a clear picture of what’s working and what needs attention.
G2 Reviewer, Spring 2025
### Key Features
- AI Search Toolkit with visibility for Google AI Overviews, Gemini, and ChatGPT
- Prompt and keyword query tracking in AI answers
- Period-to-period competitor AI visibility comparison
- Integrated with SE Ranking rank tracking and site audits
- Traditional SEO tools included (keywords, backlinks, on-page audits)
- 14-day free trial
## Pricing
| | __Price__ | __Notes__ |
|------------|-----------|----------------------------------------------------------|
| __Core__ | $129/mo | Base membership with bundled SEO and GEO tools |
| __Growth__ | $279/mo | Multi-client capabilities with more prompts and keywords |
| Enterprise | Custom | — |
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### Pros
- Good for teams already using SE ranking
### Cons
- Less AEO depth than dedicated tools
- No citation intelligence or prompt-level volume data
- Requires an existing SE ranking subscription
[Learn more about SE Ranking](https://seranking.com)

## #8 Ahrefs Brand Radar
Ahrefs Brand Radar offers one of the most comprehensive AI index coverage available — [400M+ monthly prompts](https://ahrefs.com/brand-radar), various AI platforms (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and more), and seamless integration inside the Ahrefs suite. For teams that run their SEO program entirely in Ahrefs, it’s the logical extension.
The cost is significant: starting at $398/month for the limited platform plan. Notably, Brand Radar does __not__ track Claude, a meaningful gap at this price point.
### Key Features
- AI visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot
- Prompt and query tracking integrated into Site Explorer
- 400M+ monthly prompt database
- Brand visibility score and share of voice
- Search Demand and Web Visibility tracking modules
- Integrates with Ahrefs backlink and keyword data
## Pricing
| | __Price__ | __Notes__ |
|---------------------------|-----------|--------------------------------|
| __Limited platform plan__ | $398/mo | Choose individual AI platforms |
| __All-Platform Bundle__ | $699/mo | All available indexes |
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### Pros
- Largest prompt database: 400M+ monthly
- Deepest Google AI Mode coverage
- Seamless Ahrefs SEO workflow integration
- Six AI platform indexes in one tool
### Cons
- $828+/mo minimum — 2.5× industry average
- Requires Ahrefs subscription — not standalone
- No Claude coverage
- No content recommendations or CRM integration
[Learn more about Ahrefs](https://ahrefs.com/brand-radar)

## #9 Profound
*Best for: Enterprise brands needing maximum monitoring depth*
Profound is [a recognized player in the AEO category](https://www.tryprofound.com/blog/profound-named-definitive-aeo-leader-in-g2-winter-report-2026). The platform covers ChatGPT, Perplexity, Google AI Overviews, and more, and its prompt-volume data lets teams identify not just whether they appear, but how often the underlying question is actually being asked.
Pricing starts at $99/month, though that tier is limited to ChatGPT coverage. Broader functionality begins at $399/month.
Profound gives enterprise teams unmatched visibility data. The trade-off is that acting on those insights requires a separate content or CRM stack. For teams that want analysis and pipeline attribution in one place, a connected platform closes that gap.
> I like Profound because it helps me understand how AI search engines talk about my brand, what prompts drive visibility, and where opportunities exist to improve AI-generated recommendations. The platform turns AI search from a black box into actionable insights and gives me a practical way to optimize for the future of search.
G2 Reviewer, Spring 2026
### Key Features
- Agent analytics to track how AI agents represent your brand
- Prompt and query volume data on how often each question is actually being asked
- Answer engine insights across ChatGPT, Perplexity, Google AI Overviews, and more
- Citation intelligence to identify which sources AI trusts for your prompts
- AI shopping visibility tracking
- API access + Looker/analytics integrations (Growth & Enterprise)
- 1B+ citations analyzed daily
## Pricing
| | __Price__ | __Notes__ |
|-------------------|-----------|---------------------------------------------|
| __Starter__ | $99/mo | ChatGPT only; essentially a demo tier |
| __Growth__ | $399/mo | Multi-engine tracking, ongoing monitoring |
| __Enterprise__ | Custom | Global markets, languages, custom contracts |
| __Agency Growth__ | Custom | 10 pitch workspaces/mo + client workspaces |
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### Pros
- Robust citation and prompt-volume database
- Broad answer engine coverage
- Strong enterprise case studies (Zapier, Ramp, Omnilux)
- API access for custom analytics stacks
### Cons
- $99 Starter is ChatGPT-only
- Multi-engine functionality starts at $399/mo
- No native CRM or revenue attribution
[Learn more about Profound](https://www.tryprofound.com/pricing)

## #10 Rank Prompt
*Best for: Budget-conscious agencies managing multiple brands*
Rank Prompt is the one of the most affordable full-featured AEO option for agencies managing multiple clients. It offers a variety of plans starting at $49/month, including tracking for up to 10 brands. It’s purpose-built for the multi-client tracking scenario where per-seat or per-domain pricing would be cost-prohibitive. Schema optimization and multi-brand management are baked in, making it a practical starting tool for agencies launching AEO as a service offering.
> It is incredibly easy to understand how my client's brands show up in ChatGPT, Perplexity, and Google AI Overviews. It doesn't just show whether we're visible — it tells us why they are or aren't, what prompts triggered their brand, and even what sources were cited.
G2 Reviewer
### Key Features
- AI visibility tracking across ChatGPT, Gemini, Perplexity, Claude, and Grok
- Prompt and query visibility tracking by brand/client
- Schema optimization guidance
- Multi-client management (Agency plan)
- Credit-based pricing for flexible usage
## Pricing
| | __Price__ | __Notes__ |
|-------------|-----------|---------------------------------------------|
| __Starter__ | $49/mo | 150 credits (~5-6 AI reports) |
| __Pro__ | $89/mo | 500 credits (~17-20 reports) |
| __Agency__ | $149/mo | 1,000 credits (~35-40 reports, multi-brand) |
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### Pros
- Affordable multi-client AEO option
- Schema optimization built in
- Good fit for agency AEO service launches
- Covers ChatGPT, Gemini, Perplexity, Claude, and Grok
### Cons
- Limited citation intelligence
- No content recommendations or CRM integration
- Credit system can be hard to budget
[Learn more about Rank Prompt](https://rankprompt.com)
### Featured Case Study: How HubSpot Became the #1 CRM in AI Search
In June 2025, HubSpot’s marketing team faced a problem every growth team will recognize: buyers were clearly starting their research in answer engines, but there was no reliable way to measure whether HubSpot was in those answers or whether any given tactic was actually working. The team started using XFunnel (which HubSpot later acquired) to build their AEO measurement architecture and ran the program for six months.
The measurement came first. The strategy followed.
The strategy ran on three pillars. On-site, the team created industry-specific solution pages using AI at scale (92% were cited by answer engines, driving a 49% lift in AI visibility) and launched an FAQ glossary covering top-of-funnel terms like "what is marketing automation?"Citation share for related prompts increased +60%.
Off-site, HubSpot’s partnership team identified publishers already winning citations but not yet mentioning HubSpot and scaled the program to hundreds of websites, producing nearly a thousand new AEO-optimized pages. On Reddit, one of the highest-cited sources for HubSpot’s tracked prompts, localized community campaigns in France and Germany moved HubSpot’s mention rate from 0% to 33.5% (FR) and 17.1% (DE) within a month.
The broader lesson: measuring your AI visibility is the prerequisite for improving it. Before HubSpot could optimize anything, they needed to know which prompts mattered, where they appeared, and where the gaps were. That measurement system — now available in HubSpot AEO — is what made the strategy possible.
[Read the full case study](https://blog.hubspot.com/marketing/hubspot-aeo-case-study)
- ### #1
Most visible CRM in AI search
- ### 1,850%
Increase in qualified leads from AI
- ### 3x
Conversion rate vs. other sources
- ### 433%
Increase in AI citations
View more
## Which AEO Software Is Right for You?
### You’re getting started with AEO and want the fastest, most affordable path to visibility.
Best fit: __HubSpot AEO__. At $50/month with a 28-day free trial, it’s the easiest on-ramp in the category — multi-engine tracking, prompt and query monitoring, and prioritized recommendations from day one. No CRM required.
[Learn more](https://hubspot.com/products/aeo)
### You want best-in-class AEO tools that work seamlessly with your CRM and marketing tools.
Best fit: __AEO in Marketing Hub Pro and Enterprise.__ If your team is already on HubSpot, AEO in Marketing Hub Pro and Enterprise is the most powerful option in the category. Prompt suggestions are informed by your actual CRM data from day one, AI visibility is tied directly to pipeline and revenue, and you get the full Marketing Hub suite built in. If you’re on Marketing Hub and haven’t activated AEO yet, it’s already waiting for you.
[Get a demo](https://www.hubspot.com/products/aeo/demo)
### You’re an enterprise brand with a dedicated AEO program, significant budget, and a technical team.
Best fit: __Profound__ (Enterprise plan). Deepest citation database, best prompt-volume data, API access.
[Learn more](https://www.tryprofound.com/pricing)
### Your team needs to produce AEO-optimized content at scale.
Best fit: __AirOps.__ The only platform that closes the loop from visibility gap → content production → publishing.
[Learn more](https://www.airops.com)
### You’re an agency building AEO as a client service.
Best fit: __Otterly.ai Standard__ for mid-size books (agency partner program, white-label reporting). __Rank Prompt Agency__ for high-volume, budget-constrained books.
[Learn more](https://otterly.ai/)
### You’re already a heavy Semrush or Ahrefs user.
Best fit: __Semrush AI Visibility Toolkit__ (keyword-centric teams) or __Ahrefs Brand Radar__ (best data scale and Google AI Mode coverage). Adding AEO where you already work beats context-switching.
[Learn more](https://www.semrush.com/lp/ai-toolkit-hero/en)
### You operate across multiple international markets.
Best fit: __Peec AI__. Multi-language, multi-market tracking with unlimited user seats.
[Learn more](https://peec.ai)
### You need enterprise-grade security and infrastructure-level AEO.
Best fit: __Scrunch__. SOC 2 Type II certified, AXP for CDN-layer content delivery. The only platform that solves security and infrastructure problems simultaneously.
[Learn more](https://scrunch.com)
View more
## Frequently Asked Questions
### What is AEO software?
AEO software (answer engine optimization software) helps brands track, measure, and improve how often they appear in AI-generated answers across platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini. It typically provides brand visibility scores, prompt and query tracking, citation analysis, competitor benchmarking, and content recommendations.
### How much does AEO software cost?
AEO software pricing ranges from free trials ($0) to enterprise contracts ($500–$2,000+/month). HubSpot AEO starts at $50/month with a free 28-day trial. Otterly.ai starts at $29/month. Profound’s multi-engine functionality starts at $399/month. The industry average for a dedicated AI visibility tool is approximately $337/month ([Rankability survey](https://www.rankability.com/blog/how-much-should-you-pay-for-ai-search-visibility-tracking-tools/), January 2026).
[HubSpot’s AEO tool](https://www.hubspot.com/products/aeo) can help you analyze how AI platforms currently represent your brand, from your visibility score to competitor comparison and specific optimization opportunities. Finally, track AI referrals as a traffic source to understand how visibility in answer engines translates into real visits and engagement.
### What is the difference between AEO and SEO?
SEO optimizes content to rank in traditional search engine results pages (Google blue links, featured snippets). AEO — also called GEO, LLMO, or AI search optimization — optimizes content to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Mode, Gemini, and similar platforms. The two channels are increasingly complementary. Visitors from AI search typically convert at 3–5× the rate of traditional organic search visitors.
Unlike traditional search visibility, where you’d use impressions and rankings as success indicators, AEO brand visibility measures presence in conversations. A brand with high visibility is one that answer engines consistently surface when buyers are researching solutions in your category.
### Which answer engines should my AEO tool cover?
At minimum, look for coverage of ChatGPT, Google AI Overviews, and Perplexity. Gemini is increasingly important. Microsoft Copilot and Claude matter for enterprise and technical audiences. Google AI Mode is an emerging priority for teams focused on Google’s evolving search experience.
### Does AEO replace SEO?
No. AEO complements SEO. The most effective programs run both in parallel: SEO for organic search traffic and AEO for AI-generated answer visibility. Many of the same investments — authoritative long-form content, structured data markup, citation-worthy research — support both channels simultaneously.
### What are the sources referenced in this page?
- [HubSpot AEO product page](https://www.hubspot.com/products/aeo)
- [HubSpot AEO launch announcement](https://www.hubspot.com/company-news/hubspot-aeo)
- [Profound × Zapier case study](https://www.tryprofound.com/customers/zapier)
- [Profound customers overview](https://www.tryprofound.com/customers)
- [Profound pricing](https://www.tryprofound.com/pricing)
- [Profound G2 Leader announcement (Winter 2026)](https://www.tryprofound.com/blog/profound-named-definitive-aeo-leader-in-g2-winter-report-2026)
- [AirOps pricing & customer testimonials](https://www.airops.com/pricing)
- [Angi × AirOps case study](https://www.airops.com/blog/angi-customer-story)
- [Otterly.ai pricing](https://otterly.ai/pricing)
- [Otterly.ai G2 High Performer announcement (Winter 2026)](https://otterly.ai/blog/answer-engine-optimization-tools-g2-2026/)
- [Otterly.ai G2 reviews](https://www.g2.com/products/otterly-ai/reviews)
- [Otterly.ai case studies](https://otterly.ai/case-studies)
- [Peec AI pricing](https://peec.ai/pricing)
- [Semrush AI Visibility Toolkit](https://www.semrush.com/ai-seo/overview/)
- [Semrush AI Visibility KB](https://www.semrush.com/kb/1493-ai-visibility-toolkit)
- [Scrunch.com](https://scrunch.com)
- [Ahrefs Brand Radar](https://ahrefs.com/brand-radar)
- [G2 AEO Category — April 2026](https://www.g2.com/categories/answer-engine-optimization-aeo)
- [Rankability: Ahrefs Brand Radar Review (industry average pricing stat)](https://www.rankability.com/blog/ahrefs-brand-radar-review/)
## See Where Your Brand Stands in AI Search
HubSpot AEO tracks your brand visibility across ChatGPT, Gemini, and Perplexity with prioritized recommendations for improving it. Free 28-day trial, no credit card required.
[Start your free trial of HubSpot AEO](https://app.hubspot.com/signup-hubspot/aeo) [Buy now](https://app.hubspot.com/signup-hubspot/aeo)

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- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
- [Free Chatbot Builder Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder)
- [Free Live Chat Software Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat)
- [Marketing Analytics Marketing Analytics](https://www.hubspot.com/products/marketing/analytics)
- [Breeze Assistant Breeze Assistant](https://www.hubspot.com/products/artificial-intelligence/breeze-ai-assistant)
- [Free Web Hosting Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting)
## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader)
- [AI Search Sensor opens in a new tab AI Search Sensor](https://www.hubspot.com/aeo-sensor)
- [Make My Persona opens in a new tab Make My Persona](https://www.hubspot.com/make-my-persona)
- [Email Signature Generator Email Signature Generator](https://www.hubspot.com/email-signature-generator)
- [Free Business Templates Free Business Templates](https://www.hubspot.com/resources/templates)
- [Software Comparisons Library Software Comparisons Library](https://www.hubspot.com/comparisons)
- [Website Templates Website Templates](https://ecosystem.hubspot.com/marketplace/website)
- [Connector for Claude Connector for Claude](https://www.hubspot.com/claude)
## Company
- [About Us About Us](https://www.hubspot.com/our-story)
- [Careers Careers](https://www.hubspot.com/careers)
- [Management Team Management Team](https://www.hubspot.com/company/management)
- [Board of Directors Board of Directors](https://www.hubspot.com/company/board-of-directors)
- [Investor Relations opens in a new tab Investor Relations](https://ir.hubspot.com/)
- [Blog opens in a new tab Blog](https://blog.hubspot.com/)
- [Sustainability Sustainability](https://www.hubspot.com/sustainability)
- [Contact Us Contact Us](https://www.hubspot.com/company/contact)
## Customers
- [Customer Support opens in a new tab Customer Support](https://help.hubspot.com/)
- [Join a Local User Group Join a Local User Group](https://www.hubspot.com/hubspot-user-groups)
## Partners
- [All Partner Programs All Partner Programs](https://www.hubspot.com/partners)
- [Solutions Partner Program Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program Technology Partner Program](https://www.hubspot.com/partners/app)
- [HubSpot for Startups opens in a new tab HubSpot for Startups](https://www.hubspot.com/startups/partners)
- [Affiliate Program Affiliate Program](https://www.hubspot.com/partners/affiliates)
- [Facebook](https://www.facebook.com/hubspot)
- [Instagram](https://www.instagram.com/hubspot/)
- [Youtube](https://youtube.com/user/HubSpot)
- [Twitter](https://x.com/HubSpot)
- [Linkedin](https://www.linkedin.com/company/hubspot)
- [Reddit](https://www.reddit.com/r/hubspot)
- [Tiktok](https://www.tiktok.com/@hubspot)
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