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- The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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The Starter edition of each product, built for startups and small businesses
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-leads&wfoid=b4234cdaf1.1774879010)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-automate&wfoid=b4234cdaf1.1774879010)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-pipeline&wfoid=b4234cdaf1.1774879010)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-deals&wfoid=b4234cdaf1.1774879010)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-support&wfoid=b4234cdaf1.1774879010)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-retention&wfoid=b4234cdaf1.1774879010)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-create&wfoid=b4234cdaf1.1774879010)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-manage&wfoid=b4234cdaf1.1774879010)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-find&wfoid=b4234cdaf1.1774879010)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-grow&wfoid=b4234cdaf1.1774879010)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-data&wfoid=b4234cdaf1.1774879010)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-customeragent&wfoid=b4234cdaf1.1774879010)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-prospectagent&wfoid=b4234cdaf1.1774879010)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com%2Fproducts%2Faeo&hubs_content-cta=nav-solutions-dataagent&wfoid=b4234cdaf1.1774879010)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
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Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
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Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
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- [HubSpot Blogs](https://blog.hubspot.com)
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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com)
- [Free Courses & Certifications](https://academy.hubspot.com)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Premium Support](https://www.hubspot.com/services/premium-support)
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HubSpot AEO
# How to Use HubSpot AEO step-by-step
Learn how to set up your account, define your prompts, and start tracking your visibility on ChatGPT, Gemini, and Perplexity in under 20 minutes.
Plus: discover how to interpret your data and apply recommendations once you start seeing results.
[Start your 28-day free trial of HubSpot AEO](https://app.hubspot.com/signup-hubspot/aeo) [Buy HubSpot AEO now for $50 USD / mo](https://app.hubspot.com/signup-hubspot/aeo)
This guide covers every stage of the process: how to set up the tool, what each of its tabs displays, and how to move from data to concrete content actions.
## The 9 Steps to Set Up and Use HubSpot AEO
 Click to enlarge
STEP 1
## Access the tool
Go to [hubspot.com/products/aeo](https://www.hubspot.com/products/aeo) and start your 28-day free trial — no credit card required. You don't need any other HubSpot subscription.
If you already use Marketing Hub Pro or Enterprise, access it directly from Marketing > AEO in your account; the tool is included.
- 28-day free trial, no commitment
- 25 prompts tracked across ChatGPT, Gemini, and Perplexity
- One-time setup per portal
- Data available in the dashboard from the first hour
 Click to enlarge
STEP 2
### Tell the tool about your brand
The setup assistant asks for three essential pieces of information that will form the foundation of all tracking. This configuration can only be completed once per portal, so take your time to do it right.
- __Brand name__: the primary name answer engines use to identify you
- __Domain__: your website's main URL
- __Name variants__: all alternative forms under which you appear (case-sensitive)
The Activate AEO button will take you through a guided flow. Once you've filled in each field, click __Next__.
 Click to enlarge
STEP 3
## Set up your competitors
HubSpot AEO automatically suggests a list of competitors based on your domain and industry. Review each entry and modify the name, domain, or variants as needed. You can also add competitors manually.
You can add competitors at any time from the settings. The more you include, the more meaningful your Share of Voice will be.
- Competitors suggested automatically based on your context
- Individually editable before launching tracking
- No competitor limit: add as many as you need
- Updatable at any time from the AEO settings
 Click to enlarge
STEP 4
## Define your products and ideal customer profiles
This step is the most decisive for the quality of the prompts that will be generated. Select the product you want to track and define the ideal customer profile (ICP) you are targeting.
If you use Marketing Hub Pro or Enterprise, HubSpot suggests products and ICPs based on your CRM data. If you use HubSpot AEO without Marketing Hub, create them manually with as much detail as possible.
- Choose one product and one ICP to start (you can add more later)
- Specify the name, location, company type, and job titles of the people you are targeting
Once you've completed these fields, click Continue.
 Click to enlarge
STEP 5
## Review and activate your first prompts
Based on your products and ICPs, the tool automatically generates an initial set of prompts: the questions your buyers might ask answer engines. Review them before activating tracking.
Each prompt is associated with a stage of the buyer's journey (Awareness, Consideration, Evaluation, Decision) and a geographic location.
- Prompts written in your buyers' natural language, free of internal jargon
- Manually add any questions you know are relevant
- The first visibility data appears within minutes
- Click Continue or Add more prompts
 Click to enlarge
STEP 6
## Interpret your visibility score
From the first hours of tracking, the dashboard displays your AI visibility score: the percentage of tracked prompts in which your brand appears, broken down by engine and over time.
The Sentiment Analysis tab reveals whether answer engines talk about your brand in a positive, negative, or neutral way, on a scale from -100% to +100%.
- Overall visibility score and week-over-week trends
- Engine-by-engine breakdown: ChatGPT, Gemini, and Perplexity separately
- Sentiment on a scale from -100% to +100%
- HubSpot recommends evaluating trends over several weeks
 Click to enlarge
STEP 7
### Track visibility prompt by prompt
The __Prompts__ tab shows the individual performance of each tracked question. At a glance, you can see which prompts your brand is well-positioned for and which ones need work.
Filter by answer engine, journey stage, product, or ICP to identify exactly where to focus your editorial efforts first.
- Individual visibility score per prompt and per engine
- Filters by date, engine, group, product, ICP, and stage
- Click on a prompt to see the actual responses generated by the engines
- Add, organize into groups, or delete prompts at any time
 Click to enlarge
STEP 8
### Analyze citations against the competition
The __Citations__ tab shows how often answer engines cite your domain and mention your brand, compared to your competitors, for the same tracked prompts.
Here you can see which sources, formats, and channels answer engines cite for your tracked prompts — and which ones your brand is absent from.
- Your domain's citation rate versus competitors, week over week
- Citations with brand mention rate, all sources included
- Filters by engine, product, ICP, and journey stage
- This data directly feeds into Recommendations
 Click to enlarge
STEP 9
### Review content recommendations to improve your results
The __Recommendations__ tab translates citation data into a concrete action plan. Each recommendation includes a title, a summary, a target audience, a content type, and a suggested channel, along with the prompts that triggered it.
- Recommendations ranked by High, Medium, and Low priority, based on estimated impact
- Content types: social media post, product, list, comparison, blog, documentation, wiki, news, PR, reports, articles, videos, and more
- Manageable statuses: New, In Progress, and Completed (you can also dismiss a recommendation if you see fit)
- With Marketing/Content Hub you can generate blog articles in one click directly from the brief
Previous Next
- > Since implementing AEO, Fresha's visibility in AI search engines has increased significantly. We're now seeing more traffic than ever before.
Elliott Braund
Vice President, RevOps
- > AEO doesn't require manual setup; it's automatically structured and easy to visualize. The insights are clear, digestible, and immediately usable.
John Mothershead
Director of Member Success
## Start tracking and optimizing your brand's visibility today
28 days free · 25 prompts across ChatGPT, Gemini, and Perplexity · No credit card required.
[Start your free trial of HubSpot AEO](https://app.hubspot.com/signup-hubspot/aeo) [Buy Now for $50 USD / mo](https://app.hubspot.com/signup-hubspot/aeo)
## HubSpot's essential resources for your AEO strategy
HubSpot AEO is part of an ecosystem of tools designed to help you measure and improve your presence in answer engines.
### AI Search Grader
Get a quick first diagnosis of how a brand appears in AI responses — no subscription or setup required.
[Get your free diagnosis](https://www.hubspot.com/ai-search-grader)
### AI Search Sensor
Understand global trends in the AEO landscape — what types of content and sources dominate AI responses in your category.
[Access the free dashboard](https://www.hubspot.com/ai-search-sensor)
### The State of AEO in 2026
Discover how marketers around the world are adapting to AEO and what the major brand citation trends are.
[Access the report](https://offers.hubspot.com/state-of-aeo)
### AEO Implementation Certification with HubSpot
Learn how to set up your dashboard, interpret your data, and build a sustainable AEO workflow.
[Access the course](https://academy.hubspot.com/courses/implementing-aeo-with-hubspot-certification-en)
## Frequently asked questions about AEO
### What is the difference between GEO and AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are sometimes used interchangeably, but AEO is the term used by HubSpot. Both describe the practice of optimizing content to appear in responses generated by answer engines such as ChatGPT, Gemini, and Perplexity, rather than in traditional search results.
### Do I need an existing HubSpot subscription to use AEO?
No. HubSpot AEO works without needing any other HubSpot tool. The paid plan costs $50 USD/month. You can activate the 28-day free trial directly from hubspot.com/products/aeo. If you already use Marketing Hub Pro or Enterprise, AEO is included in your subscription at no additional cost.
### How long does it take to see data in HubSpot AEO?
The first data appears in the dashboard a few hours after completing the initial setup. Each prompt runs daily across the three response engines. To accurately evaluate trends, HubSpot recommends reviewing performance over several weeks before drawing conclusions.
### Can I modify my competitors or prompts after the initial setup?
Yes. Competitors and prompts can be modified at any time from the AEO settings. What cannot be redone is the initial brand data configuration (name, domain, variants, and activity type), which can only be completed once per portal. If you need to change that data, you would need to create a new portal.
### What is the difference between HubSpot AEO and AI Search Grader?
AI Search Grader is a free, one-time diagnostic tool: you enter a brand name and get a visibility report for that moment in time. HubSpot AEO is the continuous tracking solution: it tracks your prompts daily, accumulates trends, compares against competitors, and generates actionable content recommendations.
### Do prompts need to be written in English?
Prompts should be written in the language your buyers use when making queries to answer engines. If your audience searches in English, write the prompts in English. If they search in Spanish or another language, use that language. HubSpot AEO tracks responses in the language in which each prompt is written.
Back
Close
## Popular Features
- [All Products and Features All Products and Features](https://www.hubspot.com/products)
- [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo)
- [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting)
- [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence)
- [Email Tracking Software Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking)
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- [AI Prospecting Agent AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Free Website Builder Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder)
- [Free Landing Page Builder Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages)
- [Free Online Form Builder Free Online Form Builder](https://www.hubspot.com/products/marketing/forms)
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## Free Tools
- [See All Free Business Tools See All Free Business Tools](https://www.hubspot.com/free-business-tools)
- [AEO Grader opens in a new tab AEO Grader](https://www.hubspot.com/aeo-grader)
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{ "@context": "https://schema.org/", "@type": "HowTo", "name": "How to use HubSpot AEO step by step", "description": "Learn how to set up and use HubSpot AEO in under 20 minutes: brand, competitors, prompts, visibility panel, citations, and recommendations.", "totalTime": "PT20M", "tool": { "@type": "HowToTool", "name": "HubSpot AEO", "url": "https://www.hubspot.es/products/aeo" }, "step": \[ { "@type": "HowToStep", "position": "1", "name": "Access HubSpot AEO", "text": "Go to hubspot.es/products/aeo and start your free 28-day trial, no credit card required. If you already use Marketing Hub Pro or Enterprise, access it from Marketing > AEO in your account." }, { "@type": "HowToStep", "position": "2", "name": "Tell the tool who you are", "text": "Enter your brand name, domain, name variants, and business type (B2B or B2C). This setup can only be completed once per portal." }, { "@type": "HowToStep", "position": "3", "name": "Set up your competitors", "text": "Review the automatically suggested competitor list and modify or add any you need. You can update it at any time from AEO settings." }, { "@type": "HowToStep", "position": "4", "name": "Define your products and ideal customer profiles", "text": "Select the product you want to track and define your ideal customer profile (ICP). The more precise the ICP, the more relevant the generated prompts will be." }, { "@type": "HowToStep", "position": "5", "name": "Review and activate your first prompts", "text": "Review the automatically generated prompt set, edit any that don't reflect how your audience searches, and activate tracking." }, { "@type": "HowToStep", "position": "6", "name": "Interpret your visibility score", "text": "In the dashboard, review your AI visibility score by engine and over time, and check the Sentiment Analysis to understand how AI engines describe your brand." }, { "@type": "HowToStep", "position": "7", "name": "Track visibility prompt by prompt", "text": "In the Prompts tab, analyze the individual performance of each tracked question and filter by engine, journey stage, product, or ICP." }, { "@type": "HowToStep", "position": "8", "name": "Analyze citations against competitors", "text": "In the Citations tab, identify which sources, formats, and channels AI engines cite for your tracked prompts — and where your brand doesn't appear." }, { "@type": "HowToStep", "position": "9", "name": "Apply content recommendations", "text": "In the Recommendations tab, select actions prioritized by estimated impact and create or update the suggested content to improve your visibility." } ] }