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Form Shortening

Create optimized forms that autofill information from the Breeze Intelligence commercial database behind the scenes — and convert better.

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Uses Clearbit form optimization technology

  • Optimize your forms based on known enrichment data — whether the visitor is in your Smart CRM or not

  • Improve data accuracy with enrichment data

  • Increase form conversions by removing unnecessary form fields

  1. Capture more leads without sacrificing data.

    Forms are the gateways to your sales team’s leads.
     
    Too many form fields and your website visitors won’t fill them out. Not enough questions, and your sales reps will reject leads because they won’t have enough information.
     
    With Breeze Intelligence form shortening, get the best of both worlds by dynamically shortening your forms with Breeze Intelligence’s global enrichment database while still collecting the data you need to understand, score, and route your leads with speed and precision.

  1. Enhance the user experience.

    Traditional websites serve generic content and form experiences. We can do better.

    New website visitors not already in your Smart CRM simply enter their business email address into a form. On the backend, if their data is present within the Breeze Intelligence dataset, that data is automatically enriched into the form's fields. The result? A shorter form where only fields not in the data set will be shown to the user!

  2. Improve data accuracy with form autocomplete.

    Different people from the same company may fill out a form slightly differently, creating data entry errors. Form shortening uses enrichment data to autocomplete known fields. All the visitor has to do is complete the remaining fields.

  3. Increase lead generation efficiency.

    The more fields there are to fill out in a form, the less likely it will be completed.

    Reducing the effort for your visitors to complete a form by automatically filling in known fields.

  4. Form optimizations made easy.

    For really large business projects, designers and conversion rate optimization experts will pour countless hours to optimize a user’s experience with forms.

    Get similar results with a toggle of a button.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Related Resources

If you’re interested in form shortening, these related resources may also help.

Frequently Asked Questions

HubSpot acquired Clearbit on November 11, 2023 and incorporated its technologies into Breeze Intelligence form shortening including:
 
Clearbit Form Autofill: Fill in form fields for the lead to check before hitting submit, creating more accurate data with less friction in completing forms.
 
Clearbit Dynamic Form Shortening: Hide and enrich standard business fields like company name and employee size. Dynamically show fields that cannot be enriched to ensure 100% data capture.

Yes, use HubSpot form settings to keep specified fields hidden at all times, even when Breeze Intelligence doesn’t have data for those fields.

While it’s possible to use both at once, it’s not recommended as the two features may counteract each other. Carefully test this combination before implementing it across your website.

Form shortening works with standard, pop-up, inline, slide-in, banner, and exit-intent form types across HubSpot. It’s also compatible with smart forms. Breeze Intelligence’ form shortening will not work with forms used through the Forms API. But, Breeze Intelligence will still enrich records created via the Forms API.

Yes.

No.